Chris Mabey and Tim Finch-Lees provide a fresh analysis of the concept and practice of management and leadership development (MLD). Grounded in research, the authors set out the current state of management and leadership development practices, before introducing readers to competing theories of MLD and offering them a more critical perspective. Throughout the book, ideas are illustrated by international case studies and vignettes that evoke the perceptions and interests of the whole range of stakeholders in the management development process.
jueves, 18 de marzo de 2010
Management Ebooks: "Management and Leadership Development"
Chris Mabey and Tim Finch-Lees provide a fresh analysis of the concept and practice of management and leadership development (MLD). Grounded in research, the authors set out the current state of management and leadership development practices, before introducing readers to competing theories of MLD and offering them a more critical perspective. Throughout the book, ideas are illustrated by international case studies and vignettes that evoke the perceptions and interests of the whole range of stakeholders in the management development process.
miércoles, 17 de marzo de 2010
Revistas Económicas: Ejecutivos - Febrero 2010
Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de febrero de 2010.
Marketing Ebooks: "The Ultimate Marketing Toolkit"
Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:
- Logos that get attention
- Newsletters that generate business
- Sound bites that customers remember
Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.
Management Ebooks: "Anatomía de un Plan de Negocio"
Para cultivar un negocio se requiere un plan reciente y efectivo. Es la clave de empezar, mantener y dirigir su negocio. Los dueños hispanos tendrán la información para planear para su negocio, donde conseguir capital y donde buscar inversionistas. El libro está lleno de recursos, muestras, ejemplos y dos planes actuales. Este guía le ayuda crear un plan exitoso fácilmente.
Descargar - Downloadmartes, 16 de marzo de 2010
Revistas: Ode Magazine - April/May 2010
Ode is an independent magazine about "the people and ideas that are changing the world". It offers profiles and interviews with people around the world working for justice and equality, along with articles on politics, environmental issues, renewable energy sources, & technology.
Marketing Ebooks: "Commonsense Direct & Digital Marketing"
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
Management Ebooks: "Always a Winner"
Finding Your Competitive Advantage in an Up and Down Economy
"If you learn how to become your own economic forecaster as Always a Winnerteaches, you will ensure that a recession will never again catch you or your organization by surprise."
—Peter Navarro, from Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy
A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007–2009 economic crash.
Internationally recognized as an authority on managing the business cycle for competitive advantage, author Peter Navarro shows you how your organization can be a winner over the course of its entire cycle—not just when economic times are good. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy arms you with all the strategies, tactics, and forecasting tools you will need to profitably manage your organization through every business cycle season—from the best of boom times to the worst economic slumps.
Practical and insightful, Always a Winner offers immediately useful guidance to help your company survive and thrive in the increasingly risky conditions of the twenty-first century, revealing how you can:
Forecast movements and key recessionary turning points in the business cycle
Implement a set of "battle-tested" strategies over the course of the business cycle
Rebuild your organization with a broader strategic business cycle orientation
Make your organization more recession-resistant and resilient over the longer term
Peter Navarro's call to action is simple: if you really care about your organization, you will learn to strategically manage the business cycle to create a powerfully competitive and sustainable advantage over your rivals. In the end, you will attain the superior financial performance sought by every executive team in the world.
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