Marketing & Management: Harvard Business Review

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viernes, 12 de agosto de 2011

Harvard Business Review - September 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Septiembre de 2011.

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sábado, 2 de julio de 2011

Harvard Business Review - July/August 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Julio de 2011.

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domingo, 15 de mayo de 2011

Harvard Business Review - June 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Junio de 2011.

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sábado, 23 de abril de 2011

Revistas Económicas: Harvard Business Review - May 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Mayo de 2011.

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domingo, 6 de marzo de 2011

Revistas Económicas: Harvard Business Review - April 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Abril de 2011.

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domingo, 20 de febrero de 2011

Revistas Económicas: Harvard Business Review - March 2011

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Marzo de 2011.

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lunes, 15 de noviembre de 2010

Revistas Económicas: Harvard Business Review - December 2010

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Diciembre de 2010.

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domingo, 17 de octubre de 2010

Revistas Económicas: Harvard Business Review - November 2010

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Noviembre de 2010.

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viernes, 15 de octubre de 2010

Management Ebooks: "HBR on Mergers and Acquisitions"

Almost every day the papers report another merger, buyout, or joint venture. It's difficult enough to keep track of who owns which company, but it's even more difficult to know if your own company should join in the game. From valuation to integration, this collection helps managers think through what such a strategic move would mean for their organizations.

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jueves, 14 de octubre de 2010

Management Ebooks: "Harvard Business Review on Decision Making"

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Harvard Business Review on Decision Making will help people at all levels understand the fundamental theories and practices of effective decision making so that they can make better decisions in their personal and professional lives.

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jueves, 16 de septiembre de 2010

Revistas Económicas: Harvard Business Review - October 2010

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de octubre de 2010.

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jueves, 9 de septiembre de 2010

Management Ebooks: "Harvard Business Review on Turnarounds"

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

This dynamic collection of articles features the latest theories on change management and real-world stories of successful turnaround efforts. With compelling first person stories about successful turnarounds, readers will learn how to address their own organizations' needs from such diverse figures as Rich Teerlink, Gary Hamel, and Bill Parcells.

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viernes, 13 de agosto de 2010

Management Ebooks: "Harvard Business Review on the Persuasive Leader"

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority.
In this book, you'll discover techniques for honing your persuasive powers, such as:

Ways to strengthen your credibility and connect emotionally with othersHow to appeal to six deeply rooted human needs in crafting your proposalsHow to motivate people to give their best on the jobStrategies for adapting your persuasive tactics to your listeners' decision-making styles.

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jueves, 12 de agosto de 2010

Marketing Ebooks: "Harvard Business Review on Marketing"

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.