Greg takes command of the social media space while letting many others and their amazing case studies become the hero to illustrate his point that successful results in mass marketing is quickly coming to an end. This book is for everyone including the Mom and Pop marketer who Greg helps to realize that control is in their hands to disseminate very powerful micro messages through social channels. It's also for the corner office marketer who needs to realize that the world has already changed. Read it and absorb. I found myself modifying my current social campaigns in real time to adapt these sound approaches to social media that will get you results for you and/or your client. It's incredibly well written, easy and fun to read, and in a pleasant conversational tone. Enjoy.
Me gustó mucho el libro de micromarketing y el blog. Cualquier colaboracion entre blogs encantado.
ResponderEliminarUn saludo,
Alberto
en español no esta disponible? Rodrigo s
ResponderEliminarHola,
ResponderEliminarCreo que no existe la version de este libro en español.
Un saludo