Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Excellent Book, Gracias.
ResponderEliminarPODRIAS COMPARTIRMELA POR CORREO QUE EL LINK DE DESCARGA NO FUNCIONA? GRACIAS mariale21285@gmail.com
Eliminarsi estuviera la versión en español estaría super bueno, se agradece el aporte. Saludos
ResponderEliminarQuería dejarte un agradecimiento por el laburo que haces o hacen. Muchas gracias, es de gran ayuda.
ResponderEliminar'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
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el link no anda...
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Thanks for sharing such a nice information on Marketing management, for more details please click on Marketing Management.
ResponderEliminarhola... me aparece rota la liga... ¿me puedes decir si la cambiaste de lugar? Gracias.
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Hola Rody un gran favor podrias enviarme a mi correo el archivo de Marketing Ebooks: Philip Kotler "Principles of Marketing (14th Edition)", mi correo es:
ResponderEliminarlalm04@gmail.com, gracias un bue aporte.
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