Marketing Ebooks: "Trump University Marketing 101"

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.

In Trump University Marketing 101, Second Edition, you'll learn how to:

• Master the basics of great marketing to grow your business
• Adapt your marketing strategy to difficult economic conditions
• Understand customers, competitors, and markets
• Discover your target audiences
• Position your product or service against the competition
• Create a great brand from scratch
• Market residential and commercial properties effectively
• Develop powerful marketing plans
• Increase customer satisfaction
• Price your products for maximum profit
• Use advertising and the Internet to promote your business
• Employ guerrilla marketing techniques

Descargar - Download

Management Ebooks: "Trump 101: The Way to Success"

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs.

Being successful in business requires much more than hard work and good ideas. You have to be persistent, tough, confident, curious, flexible, passionate, patient, and in love with what you're doing. You were probably born with some of these qualities; the rest, you can and must develop. Now, you can learn them from the very best—Donald Trump.

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career and your life.

In his singular, no-nonsense style, Trump gives you smart, vital information. Each chapter contains a basic rule or belief, and shows you how to make it work for you. You'll also find challenging questions submitted to Trump on his popular Trump University blog, along with frank and honest answers.

Discover what Trump can teach you about the most important qualities and skills that every businessperson needs. The world's greatest dealmaker shows you how to:

• Find the work you love and do it
• Set high standards and meet them
• Think Trump-scale
• Negotiate to win
• Be tough, not nasty
• Turn problems, even disasters, into gold
• Concentrate on your target
• And much, much more

If, like Donald Trump, you're a busy person, caught up in the relentless race to learn, adapt to constant change, and do more, faster, and better than ever before, Trump 101 fits right into your hectic schedule. Each brief, pithy entry delivers hard-won wisdom guaranteed to raise both your spirits and your business prospects right now.

As Trump emphasizes repeatedly, knowledge is power. If you're searching for the knowledge that will power your career far beyond your wildest dreams, there's only one place to start—Trump 101.

Descargar- Download

Management Ebooks: "Trump Never Give Up"

In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will help you deal with your own personal challenges, failures, and weaknesses.

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights—and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on:

• Fighting back from defeats and setbacks

• Turning big problems into even bigger opportunities

• Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself—and make you tougher

Having confidence in yourself—especially in the face of risk and fear—is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.

Descargar - Download

Management Ebooks: Donald Trump "Think Like A Champion"

Over the years, Donald Trump has written many bestselling books, and he has also written short pieces that summarize his singularly successful tenets on how to live the good life, both personally and professionally. These have been personally selected by Donald Trump for this book, giving his special perspective in what amounts to an “informal education” on how to succeed in business and life. The pieces are engaging, informative, and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.

Essay titles include:

The More You Learn, The More You Realize What You Don’t Know
Sometimes We Hesitate with Good Reason
There Are Times When You Should Move On
Keep the Big Picture in Mind
Give Your Higher Self a Chance
Discover and Live Your Purpose
Keep It Short, Fast, and Direct
Strive for Wholeness
Go Against the Tide
You Can Create Your Own Luck

About The Author

Donald J. Trump is the very definition of the American success story, continually setting standards of excellence while expanding his passionate interests in real estate, gaming, sports, and entertainment, which include runaway hits The Apprentice and The Celebrity Apprentice. He is one of the most recognizable and credible “brands” in the world. Trump is the Number One New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, and How to Get Rich, as well as other books that have changed and enhanced the lives of millions of people. An ardent philanthropist for many years, Trump is involved with numerous civic and charitable organizations, and has always felt that giving back adds a sense of perspective and substance to anyone’s life.

Descargar - Download

Management Ebooks: "Trump: The Art of the Deal"

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.
Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.”

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks—really talks—about how he does it.

TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.”

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success.

Descargar - Download

Management Ebooks: Donald Trump & Robert Kiyosaki "Why We Want You To Be Rich"

Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer but America is getting poorer. Like the polar ice caps, the middle class is disappearing. America is becoming a two-class society.

Soon you will be either rich or poor. Donald and Robert want you to be rich.

The world is facing many challenges and one of them is financial. The entitlement mentality is epidemic, creating people who expect their countries, employers, or families to take care of them. Trump and Kiyosaki, both successful businessmen, are natural teachers who share a passion for education. They have joined forces to address these challenges, because they believe you cannot solve money problems with money. You can only solve money problems with financial education. Trump and Kiyosaki want to teach you to be rich. Why We Want You To Be Rich was written for you.

Descargar - Download