Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher.
Mostrando entradas con la etiqueta J.David Lichtenthal. Mostrar todas las entradas
Mostrando entradas con la etiqueta J.David Lichtenthal. Mostrar todas las entradas
jueves, 26 de agosto de 2010
Marketing Ebooks: "Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers"
Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher.
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