Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Mostrando entradas con la etiqueta Steve Baron. Mostrar todas las entradas
Mostrando entradas con la etiqueta Steve Baron. Mostrar todas las entradas
viernes, 25 de diciembre de 2009
Marketing Ebooks: "Services Marketing: Text and Cases"
Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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