A groundbreaking paradigm that takes a scientific approach to marketing practice. Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers-Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
viernes, 2 de abril de 2010
Marketing Ebooks: "Enterprise Marketing Management"
A groundbreaking paradigm that takes a scientific approach to marketing practice. Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers-Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Management Ebooks: "El Libro de los Cinco Anillos"
Principiantes o expertos, obtienen igualmente provecho de ella. Cuanto más se la lee, más beneficio se obtiene. Su contenido está dividido en cinco libros, de donde proviene su nombre y que se corresponden a los cinco elementos de la cultura tradicional japonesa.
Libro primero, la Tierra, la base de todas las cosas; libro segundo, el Agua, el origen de la vida; libro tercero, el Fuego, la energía; libro cuarto, el Viento, el movimiento y libro quinto, el Vacío, la esencia de los otros cuatro elementos. En estos libros a través de la explicación tanto de técnicas para el combate individual, como de técnicas para la Estrategia a gran escala y para la dirección de grupos, se reunen las claves para tomar la decisión adecuada en cada momento según las circunstancias, lo que resulta útil en cualquier actividad profesional o artística.
Obra muy reconocida no solo por los estrategas, militares y artistas marciales, también estudiantes, profesores, comerciantes, ejecutivos y hombres de negocio lo aplican en su vida diaria y obtienen sus frutos. Junto con el arte de la guerra, una obra indispensable, para estudiar estrategia.
jueves, 1 de abril de 2010
Marketing Ebooks: "Full Frontal PR"
On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line.
In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.
If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.
Revistas Económicas: Inversor Global - Abril 2010
Edición en formato Pdf de la revista Inversor Global correspondiente al mes de abril de 2010.
Revistas Económicas: Revista CASH - Marzo 2010
La revista CASH de periodicidad mensual se caracteriza por un novedoso y vanguardista diseño, además de su alto contenido informativo con notas periodísticas especializadas en Economía, Política, Negocios, Alta Gerencia, Tecnología y otros que le han merecido numerosos reconocimientos de parte de importantes organizaciones y empresas de Bolivia.
Management Ebooks: "Seven Lessons for Leading in Crisis "
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times
From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges. The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position.
- A concise handbook for applying proven leadership lessons in tough times
- Written by Bill George one of America's most trusted business leaders and author of True North and Authentic Leadership
- Offers realistic actions leaders can take to put their companies on the right long-term path
Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.
miércoles, 31 de marzo de 2010
Marketing Ebooks: "Total Access"
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology.
What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm.
In this unconventional model, says McKenna, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model. For marketers, the end goal changes from creating brand awareness to satisfying customers. And brand itself becomes a "persistent presence" which sustains the customer dialogue however and whenever the customer chooses.
McKenna argues that marketers must shed their marginal role as image creators and take on the brave new role of managing this new infrastructure. They must learn to operate with one foot in marketing and one foot in information systems-integrating the people and technological tools necessary to deliver value and novelty to every customer anytime, all the time. Competitive advantage will come from engaging the entire business in this total access network-making marketing a mission-critical, enterprise-wide responsibility.
A rousing manifesto by a renowned pioneer of high-tech marketing, Total Access will remake marketing and redefine success in our networked world.
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