Marketing Ebooks: Philip Kotler "Principles of Marketing (14th Edition)"

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Marketing Ebooks: "Marketing Management: A Decision-making Approach"

A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.

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Marketing Ebooks: "Emotion Marketing: The Hallmark Way of Winning Customers for Life"

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s—Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

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Revistas Económicas: Inversor Global - Septiembre 2011

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de Septiembre de 2011.

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Revistas Económicas: América Economía - Agosto 2011

Edición en formato Pdf de la revista América Economía. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

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Marketing Ebooks: "Consumer Behavior & Marketing Strategy"

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Management Ebooks: "Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets"

Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.

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Bloomberg Markets - October 2011

Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.

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Entrepreneur - September 2011

Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.

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Bloomberg Businessweek - 5 September 2011

Bloomberg Businessweek - World's leading business magazine.

Timely, useful, provocative, innovative. Each issue of Businessweek features in-depth perspectives on the financial markets, industries, trends, technology and people guiding the economy. Draw upon Businessweek's timely incisive analysis to help you make better decisions about your career, your business, and your personal investments.

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Revistas Económicas: Revista Emprendedores - Septiembre 2011

Edición en formato Pdf de la revista Emprendedores correspondiente al mes de Septiembre de 2011.

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Revistas Económicas: Actualidad Económica - Septiembre 2011

Edición en formato Pdf de la revista Actualidad Económica correspondiente al mes de Septiembre de 2011.

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MIT Sloan Management Review Magazine Summer 2011

A web site and print magazine published at the MIT Sloan School of Management, MIT SMRs mission is to host the conversation about the future of management practice among thinkers, professors, and managers. MIT SMR captures the creativity, excitement, and opportunity created by rapid societal, economic, and technological change, and brings it home to thoughtful managers. MIT SMR is a particularly powerful tool for managers in rapidly changing industries, where the ability to anticipate seismic change and to invent opportunities will be crucial to future success.

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MIT Sloan Management Review Magazine Spring 2011

A web site and print magazine published at the MIT Sloan School of Management, MIT SMRs mission is to host the conversation about the future of management practice among thinkers, professors, and managers. MIT SMR captures the creativity, excitement, and opportunity created by rapid societal, economic, and technological change, and brings it home to thoughtful managers. MIT SMR is a particularly powerful tool for managers in rapidly changing industries, where the ability to anticipate seismic change and to invent opportunities will be crucial to future success.

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The Economist - 3rd September 2011

The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.

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