Management Ebooks: "Negotiating for Dummies"

Unless you live alone in a cave, you spend a good part of each day negotiating – with your boss, your staff, your vendors, or clients, with your spouse, your kids, and even your neighbor with the rambunctious rottweiler. Negotiating is all about getting what you want in life. And whether it’s closing a multimillion-dollar deal, buying a home, or debating body-piercings with your teenager, the basic negotiating skills required are always the same. You’d be surprised how quickly you can master those skills, with the right coach to guide you, and you’d be amazed at how you’re life can be transformed once you do.

Get ready to be transformed. Negotiating For Dummies offers a new approach to getting what you want in life, based on personal integrity and persuasion, not tricks and coercion. In plain English, master negotiators Michael and Mimi Donaldson explain the six steps to successful negotiations and arm you with tested-in-the-trenches techniques that help you:
Get people to do what you want without threats or deceit Always negotiate from a position of strength:
Achieve win-win results in every negotiation Build trust, goodwill, and mutual respect Communicate more clearly and effectively Advance your career Reduce stress in your everyday life Stop spinning your wheels in endless debate and miscommunication. Discover how much easier and more rewarding life can be once you’ve mastered the simple, easy-to-master methods for:

Identifying your values and creating a mission statement Developing a plan based on thorough research and putting it into action Setting limits and sticking to them Maintaining your emotional distance Fine-tuning your listening skills Communicating clearly and handling hot -button issues with grace Reading signs of resistance and receptivity Dressing for success Monitoring and controlling your body language Closing the deal
How well you do, how happy you are , and whether you get what you want, or get passed over, have a lot to do with how good a negotiator you are. Let Negotiating For Dummies show you how to become a master negotiator.

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Management Ebooks: TI Para Pequeñas Empresas

En esta edición, los creadores de la serie DUMMIES cubren esos aspectos que usted necesita conocer para iniciarse en este campo tan importante, o afianzar la información que ya tiene.

Creado por las empresas DELL e INTEL, consta de 156 paginas.

Capitulo 1. Cómo encontrar un consejero de TI fiable
Capitulo 2. Cómo comprar una PC
Capitulo 3. Conozca los servidores
Capitulo 4. Seguridad de la red
Capitulo 5. Su PC e InternetCapitulo 6. Creando redes inalámbricas
Capitulo 7. Hablando sobre (y con) un VoIP
Capitulo 8. Cómo acceder a los hotspots o zonas de cobertura Wi-Fi
Capitulo 9. Cómo hacer un sitio o página web
Capitulo 10. espere más de su sitio web

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Marketing Ebooks: "Facebook Marketing For Dummies"

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

• A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
• Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
• Shares strategies for successful Facebook advertising campaigns
• Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

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Marketing Ebooks: "Consumer Behavior For Dummies"

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.

• Why do they buy? — understand the decision-making process consumers go through when considering a purchase

• Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each

• Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions

• Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected

• Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets

• Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them

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Marketing Ebooks: "Web Marketing For Dummies"

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

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Management Ebooks: "Service Management For Dummies"

Manage your business from a services perspective

What if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the value of managing your physical environments and IT systems with an integrated approach. Learn how real companies improve business performance by streamlining business processes and applying service management standards and best practices.

• Define service — identify what the customer wants, how the business can provide it, and which technological tools will make it happen

• Who's king? — whether you're the IT manager or the business owner, see how to think like the customer

• Standards are key — understand the standards and best practices that can improve quality and reduce costs

• Strategically speaking — develop and implement a service management strategy

• What's it worth? — assess the costs and return associated with service management

• Get down to business — discover how to manage data centers, support services, desktops and devices, IT security, and other business services

• See it at work — explore case studies of service management in the manufacturing, retail, health care, hospitality, and other business sectors

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Marketing Ebooks: "Advertising for Dummies"

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

• Identify and reach your target audience
• Define and position your message
• Get the most bang for your buck
• Produce great ads for every medium
• Buy the different media
• Create buzz and use publicity
• Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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Management Ebooks: "Life Coaching For Dummies"

Life coaching uses a range of practical, effective, and purposeful techniques to help you challenge negative beliefs, find answers to your own questions, and create the life that you want. Whether you're looking to make a change, or simply achieve some more balance in your life, this common-sense guide explains what to expect from life coaching and shows you how to develop your own coaching techniques that will enable you to establish an action plan, stay focused, and be inspired to achieve what you want, in all aspects of your life.

Discover how to

• Be your own life coach
• Find a professional coach
• Prepare yourself for a change
• Work out what your priorities are
• Maintain your motivation
• Coach
  

Life coaching is a popular, though unregulated, personal development tool. This no-nonsense guide debunks the myths behind life coaching and gives expert advice on incorporating it into daily life. Whether readers want to self-coach or work with a professional, this savvy resource provides essential tips on getting priorities straight, being more productive, and achieving goals.

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Marketing Ebooks: "Branding For Dummies"

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors don’t.

Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

• Defining your company’s identity
• Developing logos and taglines
• Launching your brand marketing plan
• Managing and protecting your brand
• Fixing a broken brand
• Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

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Management Ebooks: "The Complete MBA For Dummies"

Want to get an MBA? The Complete MBA For Dummies, 2^nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

• Know and respond to your customers’ needs
• Handle budgets and forecasts
• Recruit and retain top people
• Establish and run employee teams
• Use Sarbanes-Oxley to your company’s advantage
• Negotiate with the best of them
• Build long-term relationships with clients
• Avoid common managerial mistakes
• Improve cash flow
• Market your products and services
• Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2^nd Edition, and watch your career take off!

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Marketing Ebooks: "Marketing For Dummies"

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.

• Explains Internet and search engine marketing to work for you
• Helps you identify customers where you least expect them
• Offers tips on using online resources to size up competitors
• Covers effective product positioning in a crowded marketplace
• Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

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