ThinkBig Business - August 2010

thinkBIG magazine is about achievement, leadership, business, personal development and making a difference. Global in its perspective, thinkBIG focuses on big ideas, people who are changing the world, inspirational stories and everyday wisdom. The magazine also features authors and big thinkers such as Christopher Howard, John Demartini, Justin Herald, Mark, Joyner, Loral Langemeier, Allan Pease, Reuben Buchanan, Joe Vitale, Carly Crutchfield, Dale Beaumont.

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Marketing Ebooks: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet"

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:

•Slash marketing costs and boost profits by making your business as green and ethical as possible

•Easily turn your customers, suppliers, and even competitors into your unofficial sales force

•Understand how to turn business acquaintances into powerful joint-venture partners

•Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

•Harness the Magic Triangle and the Abundance Principle to skyrocket to success
Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.

"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."
—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

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Marketing Ebooks: "The Guerrilla Marketing Handbook"

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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Marketing Ebooks: "More Guerrilla Marketing Research"

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

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Marketing Ebooks: "Guerrilla Marketing for Job Hunters 2.0"

"This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry, Jay Levinson, and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

• Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
• Performing an extreme resume makeover and creating a higher-powered value-based resume
• Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
• Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

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Gurús del Marketing: Jay Conrad Levinson

Jay C. Levinson, nació en Detroit (Estados Unidos), es Licenciado en Psicología por la Universidad de Colorado. Jay C. Levinson, es autor del popular libro "Guerrilla Marketing", donde describe los instrumentos de marketing poco convencionales que pueden ser utilizados en aquellos casos donde los recursos económicos u otros recursos son limitados o inexistentes.

Jay C. Levinson, trabajo como Director Creativo en Leo Burnett en Londres, después de esta experiencia en Europa, vuelve a los Estados Unidos para unirse a J. Walter Thompson como Senior VP.

Jay C. Levinson, ha colaborado en campañas de marketing que han tenido gran éxito como: The Malboro Man, The Pillsbury Doughboy, Allstate's good hands, United's friendly skies, Morris the Cat, Tony the Tiger, etc.

Por último, os dejo los links de descarga de algunos de los ebooks más destacados de Jay C. Levinson:

Guerrilla Marketing for Consultants

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Guerrilla Marketing

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Guerrilla Marketing ToolKit

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Get The Clients Now!

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Conceptos de Marketing: Marketing de Guerrilla

Podriamos definir Marketing de Guerrilla como la vía a través de la cual se pretende la consecución de los objetivos de marketing planteados a través de métodos poco convencionales que se basen en los hábitos y costumbres del público objetivo para sorprenderlos en sus actividades cotidianas.

El Marketing de Guerrilla, busca llegar a los mercados y alcanzar los objetivos por caminos no vistos, es decir, usar estrategias alternativas para aprovechar lo que se tiene, por poco que sea, en acciones destinadas a conquistar nichos concretos, con objetivos bien definidos, pero con pocos recursos y mucha creatividad.

En definitiva, el Marketing de Guerrilla es marketing de alto impacto a bajo coste. En los 70's Jay C. Levinson acuño el término tras desmitificar la fórmula Notoriedad = Inversión. En la actualidad esta de moda, porque el consumidor ya n tiene por qué soportar que la publicidad le moleste, es por ello, que los anunciantes deben agudizar su ingenio.

El Marketing de Guerrilla suele utilizarse para lanzar un producto, para fidelizar, para atraer tráfico al punto de venta....Los fines son conocidos, lo que cambian son los medios.

Características Principales del Marketing de Guerrilla

• Está diseñado para empresas pequeñas (con bajo presupuesto)
• Debe estar enfocado en la psicología humana, más que en la experiencia
• En lugar del dinero, la principal inversión es la imaginación
• Debe crear relaciones nuevas, pero enfocarse a las ya creadas

Por último, os dejo algunos ejemplos gráficos de algunas campañas de Marketing de Guerrilla: