Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In the book Larry describes the important trends on the web; the development of blogs, the growth of social networks and online communities. The book gives marketers ideas and tools on how to successfully navigate the social web. I especially enjoyed the section on Communispace, where the CEO of Communispace, Diane Hessan, provided some great insight into how to successfully build communities and retain community members.
Mostrando entradas con la etiqueta Marketing to the Social Web. Mostrar todas las entradas
Mostrando entradas con la etiqueta Marketing to the Social Web. Mostrar todas las entradas
jueves, 8 de octubre de 2009
Marketing Ebooks: "Marketing to the Social Web"
Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In the book Larry describes the important trends on the web; the development of blogs, the growth of social networks and online communities. The book gives marketers ideas and tools on how to successfully navigate the social web. I especially enjoyed the section on Communispace, where the CEO of Communispace, Diane Hessan, provided some great insight into how to successfully build communities and retain community members.
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