Marketing Ebooks: "The E-Commerce Book: Building the E-Empire"

New in the Second EditionContains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverageRevised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

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Management Ebooks: "Glosario Básico de Internet"

Glosario básico para el empresario en internet, una completa guía que define los conceptos claves del nuevo escenario empresarial como punto de partida a la hora de trabajar en Internet o integrar el negocio electrónico en la estrategia empresarial.

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Management Ebooks: "The Google Way"

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

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