Edición en formato Pdf de la revista Actualidad Económica correspondiente al mes de agosto de 2010.
sábado, 14 de agosto de 2010
Revistas Económicas: Businessweek - August, 16 2010
Edición en formato Pdf de la revista Business Week correspondiente al 16 de agosto de 2010.
viernes, 13 de agosto de 2010
Marketing Ebooks: "Essentials of Business Communication"
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
Revista IESE Abril - Junio 2010
El IESE (Instituto de Estudios Superiores de la Empresa), es la escuela de posgrado en Dirección de Empresas de la Universidad de Navarra. Cuenta con campus en Barcelona y Madrid, y sedes en Nueva York y Múnich. Ofrece formación en dirección general de empresas e instituciones. Es una de las escuelas de negocios más importantes del mundo, reconocida por sus programas para ejecutivos (Executive Education), por su Programa MBA (en su versión a tiempo completo o a tiempo parcial: el Executive MBA y el Global Executive MBA), así como por los programas para la formación de profesores de 'management' y el doctorado en Administración de Empresas (PhD).
Actualmente la escuela cuenta con más de 32.000 antiguos alumnos que trabajan en 104 países. De sus graduados, el 65% son directores generales y un 30% directores de división. Conforman así una de las redes de ex-alumnos más importantes del mundo a través de la Agrupación de Miembros del IESE.
Management Ebooks: "Harvard Business Review on the Persuasive Leader"
More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority.
In this book, you'll discover techniques for honing your persuasive powers, such as:
Ways to strengthen your credibility and connect emotionally with othersHow to appeal to six deeply rooted human needs in crafting your proposalsHow to motivate people to give their best on the jobStrategies for adapting your persuasive tactics to your listeners' decision-making styles.
jueves, 12 de agosto de 2010
Marketing Ebooks: "Harvard Business Review on Marketing"
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.
Revistas Económicas: América Economía Agosto 2010
Edición en formato Pdf de la revista América Economía correspondiente al mes de agosto. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.
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