The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.
Buenas; sigo tu blog y me parece genial.
ResponderEliminarAhora estoy buscando una lista de libros de management y encuentro bastante pocos.
Me recomiendas alguna pagina? he buscado en las tipicas, buscadores etc.
Hola José Manuel,
ResponderEliminarPues la mejor forma de buscarlos es a través de buscadores, y con mucha paciencia.
Un saludo
Al libro le falta la hoja número 9. Fijense que pasa de la 8 a la 10. Lo pueden subir completo?
ResponderEliminar