Foreign Policy - November 2010

FOREIGN POLICY is the premier, award-winning magazine of global politics, economics, and ideas. Our mission is to explain how the world works - in particular, how the process of global integration is reshaping nations, institutions, cultures, and, more fundamentally, our daily lives.

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Revistas Económicas: The Economist - 30 October 2010

Edición en formato Pdf de la revista The Economist correspondiente al 30 de octubre de 2010.

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Marketing Magazines: Advertising Age - 25 October 2010

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

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Revistas Económicas: Bloomberg Businessweek - 01 November 2010

Edición en formato Pdf de la revista Business Week correspondiente al 25 de octubre de 2010.

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Marketing Magazines: Advertising Age - 18 October 2010

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

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Revistas Económicas: Ejecutivos - Septiembre 2010

Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de Septiembre de 2010.

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Management Ebooks: "Living for the Weekday: What Every Employee and Boss Needs to Know about Enjoying Work and Life"

"If you want to have a team where leaders and employees are working hand-in-hand to build a culture of employee engagement, then you need to read this book. I'm confident it will help you become a weekday warrior." —Jon Gordon bestselling author of The Energy Bus and Soup

"In Living for the Weekday, Clint Swindall has rounded out a powerful message. Each individual has a personal responsibility, a singular opportunity to be highly engaged as an employee and, more importantly, highly productive and happy in all aspects of life."—Barry Malcolm, Managing Director, Scotiabank Bahamas Ltd.

"If you want to unlock your potential and the potential of those around you, Living for the Weekday is a must read." —Mike Crownover, Senior Vice President, Human Resources, Valero Energy Corporation

"Employee engagement is a two-way street with both employers and employees responsible for creating a positive and productive work environment... Living for the Weekday presents employees with a practical and powerful approach to taking control of their own happiness."—Roger C. Ahlfeld Senior Vice President, Human Resources and Training, Uno Chicago Grill

"Clint Swindall lays out a clear plan that anyone can apply to become more engaged in their work and in their lives." —Dennis Snow, author of Unleashing Excellence

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Marketing Ebooks: "Detective Marketing: Creative Common Sense in Business"

In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andréasson, Director, Absolut Akademi, The Absolut Company Stefan Engeseth crackles with energy in his book Detective Marketing.

He`s not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly. Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping. This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.

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Revista El Publicista - Octubre 2010

Edicion en formato Pdf de la revista El Publicista correspondiente a la edicion nº 291.

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Management Ebooks: "Appreciative Leadership: Focus on What Works to Drive Winning Performance and Build a Thriving Organization"

The Positive Approach to Leadership That Brings Out the Best in Everyone Appreciative Inquiry has become one of the most popular new management tools in business today. Its premise is simple yet profound: Instead of focusing on what's wrong in the workplace, learn about and build upon what works.

Dr. Diana Whitney--a leader in the field of Appreciative Inquiry--and colleagues Amanda Trosten-Bloom and Kae Rader bring the next generation of these ideas forward, with practical and proven tools for leadership. A refreshingly different approach to managing organizations, Appreciative Leadership turns conventional management thinking on its head, demonstrating how to get results with "positive power." All you need are the five "I's" . . .

•INQUIRY: Leading with positively powerful questions.
•ILLUMINATION: Bringing out the best in people and situations.•INCLUSION: Engaging with others to cocreate the future.
•INSPIRATION: Awakening the creative spirit.
•INTEGRITY: Making choices for the good of the whole.
This revolutionary approach brings people together, drives companies forward--and takes your leadership skills to a whole new level.

Appreciative Leadership shows you how to fully engage your team through positive inquiry and open dialogue--so that everyone feels included and valued, inspired and motivated . . . and ready to work together to win. In this user-friendly guide, you'll discover exciting new techniques to open up discussions, exchange ideas, agree on a plan, and follow up on your goals. You'll learn simple tips on how to keep your team on track with a can-do attitude. And you'll find satisfying new ways to be engaged, passionate, and present.
This book isn't a quick-fix solution to your management problems. It's a full-time, lifelong commitment to your values, your vision, and your connection to others. This is how the best leaders in the world bring out the best in people, their organizations, and themselves. This is Appreciative Leadership.

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Revistas Económicas: Inversor Global - Noviembre 2010

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de noviembre de 2010.

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Revistas Económicas: Inversor Global - Octubre 2010

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de octubre de 2010.

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Marketing Ebooks: "The Brand Bubble"

How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

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Revista IPMark - 1 al 15 de Octubre 2010

Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente a la primera quincena de Octubre de 2010.

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Management Ebooks: "How to make money on eBay"

For the first time, eBay expert Todd Alexander has compiled a guide packed with invaluable advice to help sellers who want to seriously boost their online sales. How to Make Money on eBay is an easy-to-use, comprehensive guide that includes: Tips for staying safe online -- Ideas for sourcing products to sell -- User guides for advanced selling tools to save time and help boost profits -- Tips for improving your ranking in eBay's search results -- Marketing advice for increasing sales and securing repeat customers -- Tips for staying ahead of the competition -- Twelve eBay rules every seller must know

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Marketing Ebooks: "International Retail Marketing"

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

* A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing
* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow
* The international contributor team offers up a far-reaching, global perspective to provide insight into the industry

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Revistas Económicas: América Economía - Octubre 2010

Edición en formato Pdf de la revista América Economía correspondiente al mes de septiembre. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

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Management Ebooks: "The First 90 Days: Critical Success Strategies for New Leaders at All Levels"

This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses.

His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Machiavellis to "avoid pressing for closure until you are confident the balance of forces acting on key people is tipping your way." Watkins's penchant for cut-and-dried schematizations sometimes goes overboard, especially in the book's plethora of elementary graphs, tables, diagrams and matrices (novice orators are informed that "classic values invoked to convince others to embrace potentially painful change are summarized in table 8-1," while the oceanic topic of "Intersecting Cultural Dimensions" gets boiled down to a three-ring Venn diagram). But if the content of Watkins's counsel is not always obviously helpful, his systematized approach to thinking will at least help panicky executives keep their wits about them.

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Marketing Ebooks: "Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success"

“Two scarred, but well-decorated veterans deconstruct in-store marketing. Rick DeHerder and Dick Blatt give us a tour of where the rubber meets the road in modern consumption. Comprehensive, exhaustive, and complete, this is a volume for both marketer and merchant.”

–Paco Underhill, Founder, CEO, and President, Envirosell and Author of What Women Want, Why We Buy and Call of the Mall

“Enhancing our in-store environment with relevant products, promotions, and innovations will win shopper loyalty. That loyalty will drive more shoppers, greater baskets, and more trips, leading to incremental revenue and market share for Walgreens. Shopper Intimacy is a fantastic resource for time-poor marketing professionals seeking insights, interpretations, and implications of the vast library of research and studies in the field of in-store marketing. Additionally, this guide will help us make better decisions on our marketing spending by providing a structured approach and the necessary metrics for calculating a return on that spending.”

–Don Whetsone, Senior Director of Merchandising Strategy and Development, Walgreens

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. To build brands and drive sales, retailers must invest more heavily in marketing. But how? With Shopper Intimacy, you will understand the customer more deeply than ever before–and be able to act on that knowledge.

Drawing on years of industry research, Rick DeHerder and Dick Blatt introduce a start-to-finish system for achieving true shopper intimacy. You’ll master powerful new tools for influencing shopper behavior–supported by extensive case studies, charts, and real-world examples. You’ll also find indispensable performance metrics–including new ways to measure return on investment (ROI) from the standpoint of key stakeholders.

Shopper Intimacy brings together breakthrough insights for all retail segments, detailed data to support them, and practical techniques for applying and profiting from them.

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Inc. Magazine - November 2010

Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.

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Management Ebooks: "How to Motivate People"

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better.

How to Motivate People shows managers how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximize performance and sets out clear guidelines on how to reduce negativity, boost positive feelings, foster enthusiasm and involvement, and focus effort on key issues.

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Entrepreneur - November 2010

Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.

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Revistas Económicas: The Economist – 23 October 2010

Edición en formato Pdf de la revista The Economist correspondiente al 23 de octubre de 2010.

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Revistas Económicas: Bloomberg Businessweek – 25 October 2010

Edición en formato Pdf de la revista Business Week correspondiente al 25 de octubre de 2010.

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Marketing Ebooks: "How to Make Money with Social Media"

“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
–Scott Monty, Global Digital Communications, Ford Motor Company

“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”
–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead

Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

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Marketing Magazines: SES Magazine - September 2010

SES Magazine is brought to you by ClickZ, the leading online destination for news and expert advice in digital marketing. The publication gives readers around the world access to interviews, exclusive articles by industry experts, and previews of upcoming events. SES Magazine also serves as the official conference guide to the 20,000-plus attendees at SES London, New York, Toronto, San Francisco, and Chicago.

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Management Ebooks: "How to Make It Big as a Consultant"

With over 70,000 copies in print - this is the classic guide to success in the demanding world of consulting.

A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words - consultants need help!

That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.

Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:

* Understand what clients think they need (and analyze if it's what they really need)
* Market the business--both directly and indirectly
* Create the structure for an assignment (proposals, pricing, contracts, scheduling)
* Solve clients' problems (using the Harvard Case Study Method)* Structure and run the business (all the legal, tax, and insurance issues)
* Grow and evolve to become an outstanding consultant--one that clients turn to again and again.

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Marketing Ebooks: "Cyberbranding: Brand Building in the Digital Economy"

Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.

It has become fashionable in recent months to beat up on the Internet evangelists who told us how brands like eToys and Furniture were going to make the world forget about Toys "r" Us and Ethan Allen. The notion that young, aggressive entrepreneurs were going to change the rules of business and steal the bread off the tables of traditional companies was too good a story to ignore. Netscape's Marc Andreessen and Yahoo's Jerry Yang and David Filo were poster children for the new era. Stock options promised to turn even low-level programmers into millionaires. During my four years as an editor of Internet World magazine, our publication was one of several voices to warn that the Wall Street rollercoaster ride would ultimately hit a big descent. We saw fundamental challenges related to customer acquisition costs, low-margin merchandise, poor customer service, and the logistical nightmares of shipping dining room sets and other products across the country. But still the IPOs kept coming and every wild success drove more half-baked business plans into the public markets.

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Bloomberg Markets - November 2010

Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.

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Management Ebooks: "Why Women Should Rule the World"

What would happen if women ruled the world?

Everything could change, according to former White House press secretary Dee Dee Myers. Politics would be more collegial. Businesses would be more productive. And communities would be healthier. Empowering women would make the world a better place—not because women are the same as men, but precisely because they are different.

Blending memoir, social history, and a call to action, Dee Dee Myers challenges us to imagine a not-too-distant future in which increasing numbers of women reach the top ranks of politics, business, science, and academia.

Reflecting on her own tenure in the Clinton administration and her work as a political analyst, media commentator, and former consultant to NBC's The West Wing, Myers assesses the crucial but long-ignored strengths that female leaders bring to the table. "Women tend to be better communicators, better listeners, better at forming consensus," Myers argues. In a highly competitive and increasingly fractious world, women possess the kind of critical problem-solving skills that are urgently needed to break down barriers, build understanding, and create the best conditions for peace.

Myers knows firsthand the responsibilities and rewards of taking on leadership roles traditionally occupied by men. At thirty-one, she was appointed White House press secretary to President Bill Clinton—the first woman ever to hold the job. In a candid look at her years in Washington's political spotlight, she recalls the day-to-day challenge of confronting a press corps obsessed with more than just the president's policies. "Virtually every story written about me included observations about my earrings, my makeup, my clothes, my shoes. And then there was my hair."

Recalling the pressures—both invited and imposed—of her West Wing years, Myers offers a hard-hitting look at the challenges women must overcome and the traps they must avoid as they travel the path toward success. From pioneering research in the laboratory, to innovations in business, entertainment, and media, to friendships that transcend partisanship in the U.S. Senate, she describes how female participation in public life has already transformed the world in which we live.

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Revistas Económicas: Fast Company - October 2010

Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.

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Management Ebooks: "The Networking Survival Guide"

Praise for the first edition of The Networking Survival Guide

“Any way you look at it, other people are your greatest resource. Diane Darling’s in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards.”

Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less and How to Connect in Business in 90 Seconds or Less
Network your way to the highest levels of success!

No matter how smart and talented you are, you need the help of others to reach your true potential. Solid connections with the right people are just as important as being good at what you do.

This fully revised edition of The Networking Survival Guide reveals tried and- true networking tactics, as well as new ways to harness the extraordinary influence of social networking sites like Facebook, LinkedIn, and Twitter. It teaches you how to:

* Identify and develop mutually beneficial relationships
* Create a strategy so your network is in place before you need it
* Succeed at networking even if you’re an introvert
* Use the proper etiquette in any situation
* Turn conversations into opportunities
* Become a resource for fellow networkers

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Marketing Ebooks: "Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value"

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.

The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.

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Entrepreneurs StartUps - Fall 2010

Entrepreneur's Startups magazine is an excellent source of information for entrepreneurs and business owners. It offers advice from leading experts on the latest trends and strategies in marketing, management, technology and much more. It will help you go from the idea stage to business plan to marketplace and beyond. It is the best tool you can have to help you succeed in business.

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Management Ebooks: "Theory of Constraints Handbook"

The definitive guide to the theory of constraints

In this authoritative volume, the world's top Theory of Constraints (TOC) experts reveal how to implement the ground-breaking management and improvement methodology developed by Dr. Eliyahu M. Goldratt. Theory of Constraints Handbook offers an in-depth examination of this revolutionary concept of bringing about global organization performance improvement by focusing on a few leverage points of the system. Clear explanations supplemented by examples and case studies define how the theory works, why it works, what issues are resolved, and what benefits accrue, and demonstrate how TOC can be applied to different industries and situations.

Theory of Constraints Handbook covers:
* Critical Chain Project Management for realizing major improvements in delivering projects on time, to specification, and within budget
* Drum-Buffer-Rope (DBR), Buffer Management, and distribution for maximizing throughput and minimizing flow time
* Performance measures for applying Throughput Accounting to improve organizational performance
* Strategy, marketing, and sales techniques designed to increase sales closing rates and Throughput * Thinking Processes for simple and complex environments
* TOC methods to ensure that services actions support escalating demand for services while retaining financial viability
* Integrating the TOC Thinking Processes, the Strategy and Tactic Tree, TOC measurements, the Five Focusing Steps of TOC, and Six Sigma as a system of tools for sustainable improvement

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Marketing Ebooks: "How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register"

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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Strategy+Business Magazine - Autumn 2010

Strategy+Business is an award-winning management magazine, published for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face — in strategy, marketing, operations, human capital, public presence, governance, and other domains — and the impact of their decisions.

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Management Ebooks: "The 30 Day MBA"

The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. This book covers the essential elements and core disciplines in a top MBA program.

The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy.

This practical guide also incorporates external reading and resources, online library and information sources, case examples and links to online self-assessment tests to help readers keep track of their learning achievements.

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Revistas Económicas: Harvard Business Review - November 2010

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Noviembre de 2010.

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Revistas Económicas: Actualidad Económica - Octubre 2010

Edición en formato Pdf de la revista Actualidad Económica correspondiente al mes de septiembre de 2010.

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Inc. Magazine - October 2010

Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.

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Revistas Económicas: The Economist – 16 October 2010

Edición en formato Pdf de la revista The Economist correspondiente al 16 de octubre de 2010.

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Revistas Económicas: Bloomberg Businessweek - 18 October 2010

Edición en formato Pdf de la revista Business Week correspondiente al 18 de octubre de 2010.

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Marketing Ebooks: "Fashion Brands: Branding Style from Armani to Zara"

Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion 'sense' and looks at how store design influences what we buy.

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Marketing Magazines: SES Magazine - August 2010

SES Magazine is brought to you by ClickZ, the leading online destination for news and expert advice in digital marketing. The publication gives readers around the world access to interviews, exclusive articles by industry experts, and previews of upcoming events. SES Magazine also serves as the official conference guide to the 20,000-plus attendees at SES London, New York, Toronto, San Francisco, and Chicago.

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Management Ebooks: "HBR on Mergers and Acquisitions"

Almost every day the papers report another merger, buyout, or joint venture. It's difficult enough to keep track of who owns which company, but it's even more difficult to know if your own company should join in the game. From valuation to integration, this collection helps managers think through what such a strategic move would mean for their organizations.

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

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Marketing Ebooks: "Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible"

As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training manual shows readers how to:

* master the six core skills of successful network marketing

* sharpen their salesmanship

* become more persuasive

* build relationships

* overcome roadblocks

* radiate positive energy

* find and attract quality people

* be powerful coaches and mentors.

With equal parts advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

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Communicate Magazine - October 2010

Communicate Magazine by providing in-depth news and analysis for professionals in the marketing, advertising, PR, and broader media and communications industries, the title offers an exciting way to reach this community.

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Management Ebooks: "Harvard Business Review on Decision Making"

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Harvard Business Review on Decision Making will help people at all levels understand the fundamental theories and practices of effective decision making so that they can make better decisions in their personal and professional lives.

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Marketing Ebooks: "The Buying Brain"

If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

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