En esta edición, los creadores de la serie DUMMIES cubren esos aspectos que usted necesita conocer para iniciarse en este campo tan importante, o afianzar la información que ya tiene.
Creado por las empresas DELL e INTEL, consta de 156 paginas.
Capitulo 1. Cómo encontrar un consejero de TI fiable
Capitulo 2. Cómo comprar una PC
Capitulo 3. Conozca los servidores
Capitulo 4. Seguridad de la red
Capitulo 5. Su PC e InternetCapitulo 6. Creando redes inalámbricas
Capitulo 7. Hablando sobre (y con) un VoIP
Capitulo 8. Cómo acceder a los hotspots o zonas de cobertura Wi-Fi
Capitulo 9. Cómo hacer un sitio o página web
Capitulo 10. espere más de su sitio web
viernes, 3 de septiembre de 2010
jueves, 2 de septiembre de 2010
Marketing Ebooks: "501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition"
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
* Planning the Battle--and Choosing the Right Tactics
* eMarketing, Digital Media/Social Networking
* Grand Opening/Reopening and Holidays
* Four Walls Marketing
* Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
* Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
Revistas Económicas: US News & World Report - September 2010
Edición en formato Pdf de la revista US News & World Report correspondiente a la edición de Agosto 2010.
Management Ebooks: "Forbes Best Business Mistakes"
Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success.
Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank.
* Reveal how top business and financial leaders turned their biggest mistakes into success stories
* Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman
* Contains practical lessons on how you can turn a bad business situation around
As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.
miércoles, 1 de septiembre de 2010
Marketing Ebooks: "MicroMarketing: Get Big Results by Thinking and Acting Small"
Greg takes command of the social media space while letting many others and their amazing case studies become the hero to illustrate his point that successful results in mass marketing is quickly coming to an end. This book is for everyone including the Mom and Pop marketer who Greg helps to realize that control is in their hands to disseminate very powerful micro messages through social channels. It's also for the corner office marketer who needs to realize that the world has already changed. Read it and absorb. I found myself modifying my current social campaigns in real time to adapt these sound approaches to social media that will get you results for you and/or your client. It's incredibly well written, easy and fun to read, and in a pleasant conversational tone. Enjoy.
Entrepreneur - September 2010
Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.
Management Ebooks: "The Myths of Innovation"
Praise for The Myths of Innovation:
"…Small, simple, powerful: an innovative book about innovation."
--Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."
--Guy Kawasaki, author of The Art of the Start
"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."
-- Werner Vogels, CTO, Amazon.com
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