sábado, 31 de julio de 2010
Revistas Económicas: The Economist - July 31th 2010
Edición en formato Pdf de la revista The Economist correspondiente al 31 de julio de 2010.
Revistas Económicas: Businessweek - August, 02 2010
Edición en formato Pdf de la revista Business Week correspondiente al 2 de agosto de 2010.
Marketing Ebooks: "Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology"
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.
Management Ebooks: "The Invisible Employee: Using Carrots to See the Hidden Potential in Everyone"
There is a crisis in business today: the invisible employee. Feeling threatened, ignored, and unappreciated, invisible employees fight back the only way they know how—by staying hidden in the corporate shadows, doing just enough to get by, grumbling about this and that, and passing these techniques along to new workers. After all, why bother shining when no one notices your achievements? Why bother trying when you could be let go in the next batch of layoffs?
A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In this second edition—updated with new case studies and current survey results—managers learn how to combat one of the most common negative attitudes in business: that smart employees keep their heads down and never do more than is asked.
Bestselling authors Adrian Gostick and Chester Elton show how effective leaders change this mind-set by engaging their people in their cause—setting clear goals, encouraging productive behavior, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued, and appreciated. In other words, they feel visible.
In today's competitive environment, all of us are looking for the next big product, the next big capability or solution. But great managers are finding that recognizing people leads to a more engaged workforce and a more successful business. The Invisible Employee shows you how to bring out the hidden potential in your team and your business.
viernes, 30 de julio de 2010
Marketing Ebooks: "Nuevos modelos de gestión y función de los responsables de comunicación"
Este estudio apunta a que, en un futuro próximo, el valor de marca y otros recursos intangibles llegarán a estar considerados en los sistemas contables de las empresas, por lo que el Dircom del futuro debe afrontar el reto de conocer la correlación existente entre los intangibles y la reputación corporativa para saber medir y comunicar dichos intangibles.
Revista IPMark - Julio 2010
Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente al mes de julio de 2010.
Management Ebooks: "McKinsey's Marvin Bower: Vision, Leadership, and the Creation of Management Consulting"
A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal.
Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose.
jueves, 29 de julio de 2010
Marketing Ebooks: "Marketing Your Consulting Services: A Business of Consulting"
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech one of the foremost experts in the field of consulting this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips.
Business Today - 25 July 2010
Business Today is a leading business magazine lead by the business leaders for staying ahead and managing challenges that comes right away in the ever changing world of business.
Management Ebooks: "El Fabuloso Mundo del Dinero y la Bolsa"
Sobre El fabuloso mundo del dinero y la bolsa: Al leer el libro revivimos como era la bolsa antes de la existencia de los foros en internet y los blogs. Los especuladores de la bolsa se reunían en los cafés y conversaban con artistas de la época y demás intelectuales sobre la situación económica, la empresa de moda, el producto de moda, etc… mientras se fumaban un puro (lo del puro no lo cuenta, pero me lo imagino). Organizaban cenas en jardines franceses con intelectuales y amigos. Además se ve cómo las cosas cambian. Él se llama a si mismo especulador, pero hoy en día casi se le llamaría inversor a largo plazo. También da su opinión sobre los ordenadores como esos aparatos inútiles que nunca podrán sustituir a un hombre. Y yo me pregunto, cómo podían vivir y especular en la bolsa antes sin ordenadores!.
Después de leer el libro, se ve de forma más clara “el gran dibujo”. Es decir como los acontecimientos económicos y políticos mundiales pueden generar o no cambios en los precios de las bolsas.
miércoles, 28 de julio de 2010
Marketing Ebooks: "Dictionary of e-Business: A Definitive Guide to Technology and Business Terms"
The Dictionary of e-business:
* Now includes extended coverage of wireless and mobile terms
* Is authored by an expert in the field
* Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security)
* Demontrates clear applications to both technical and business markets
* Covers all the latest developments in this fast moving field.
Revistas Económicas: US News & World Report - August 2010
Edición en formato Pdf de la revista US News & World Report correspondiente a la edición de Agosto 2010.
Management Ebooks: "The Most Successful Small Business in The World: The Ten Principles"
All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the sameservice in a perpetual cycle throughout the life of the business.
Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.
Gerber's ten principles will help you to:
- Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success
- Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
- Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard thatformerly existed
- Instill a higher purpose that can moveyourself, your business, and your customers to greater levels of fulfillment and growth
From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.
martes, 27 de julio de 2010
Time Magazine - 19 July 2010
Time magazine reveals what todays headlines mean to you and your family - from politics, to science, to human achievement, arts, business and society.
Marketing Ebooks: Seth Godin "Insubordinate"
This ebook is a personal addendum to the book Linchpin. It's a linchpins that Seth Godin has had the pleasure to know and work with over the last twenty-five years.
Revista Estrategias de Comunicación y Marketing - Julio/Agosto 2010
Estrategias de Comunicación y Marketing - Revista mensual que profundiza en todo lo que ocurre en la industria del marketing directo, promocional, eventos, fuerza de ventas…
Management Ebooks: "The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives"
For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business.
The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:
"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."
"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.""Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation.""When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose was to control creativity."
"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."
"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
lunes, 26 de julio de 2010
Marketing Magazines: Advertising Age - 26 July 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
Marketing Ebooks: "100 Great Marketing Ideas"
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Revistas Económicas: Smart Money - August 2010
Smart Money comes to you straight from the editors of the Wall Street Journal, the best financial reporters in the business. Every issue brings you the information you need to know to deal with markets and protecting your wealth. Turn to SmartMoney for no-nonsense advice you can put into action.
Management Ebooks: "Leaders Make the Future: Ten New Leadership Skills for an Uncertain World"
What future forces will affect a leaders ability to lead in the next year, five years, 10 years? We are in a time of disruptive leadership change. In a VUCA world - one characterized by volatility, uncertainty, complexity, and ambiguity - traditional leadership skills won't be enough, noted futurist Bob Johansen argues.
Drawing on the latest ten-year forecast from the Institute for the Future -t he only futures think tank ever to outlive its forecasts - this powerful book explores the external forces that are shaking the foundations of leadership.
domingo, 25 de julio de 2010
Advertising Age - Hispanic America 2010
Advertising Age brings you the world of advertising. Fast-breaking news. In-depth reports. The deals. The dilemmas. The events and trends shaking and shaping today's explosively changing marketing world. The how, what, when, where and why of it all and everything you need to know to stay on top of it.
Advertising Age - Hispanic Fact Pack 2010
Advertising Age brings you the world of advertising. Fast-breaking news. In-depth reports. The deals. The dilemmas. The events and trends shaking and shaping today's explosively changing marketing world. The how, what, when, where and why of it all and everything you need to know to stay on top of it.
Marketing Magazines: Advertising Age Magazine - July 12, 2010
Advertising Age publicación americana, con más de 65 años, considerada como la revista más importante del sector. Recoge temas de marketing, publicidad, medios e investigación y análisis de mercado. Forma parte de The Ad Age Group, que también edita las siguientes publicaciones: Advertising Age International, Business Marketing y Creativity, así como AdAge.com (revista electrónica).
Revistas Económicas: Ejecutivos - Junio 2010
Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de junio de 2010.
sábado, 24 de julio de 2010
Revistas Económicas: The Economist - July 24th - July 30th 2010
Edición en formato Pdf de la revista The Economist correspondiente al 24 de julio de 2010.
Revistas Económicas: Businessweek - 26 de Julio de 2010
Edición en formato Pdf de la revista Business Week correspondiente al 26 de julio de 2010.
viernes, 23 de julio de 2010
Marketing Ebooks: "100 Great PR Ideas: From Leading Companies Around the World"
Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Revistas Económicas: América Economía Julio 2010
Edición en formato Pdf de la revista América Economía correspondiente al mes de julio. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.
Management Ebooks: "The 80/20 Principle: The Secret of Achieving More With Less"
In 1897, Italian economist Vilfredo Pareto, in his study of the patterns of wealth and income, observed that the distribution of wealth was predictably unbalanced. He first discovered this pattern in 19th-century England and found it to be the same for every country and time period he studied. Over the years, Pareto's observation has become known as the 80/20 principle.
Now Richard Koch takes a fresh look at the 80/20 principle and finds that the basic imbalance observed by Pareto 100 years ago can be found in almost every aspect of modern life. Whether you're investing in stocks, analyzing company sales, or looking at the performance of a Web site, you'll find that it's usually 20 percent that produces 80 percent of the total result. This means 80 percent of what you do may not count for much. Koch helps you to identify that 20 percent and shows you how you can get more out of your business, and life, for less.
Now Richard Koch takes a fresh look at the 80/20 principle and finds that the basic imbalance observed by Pareto 100 years ago can be found in almost every aspect of modern life. Whether you're investing in stocks, analyzing company sales, or looking at the performance of a Web site, you'll find that it's usually 20 percent that produces 80 percent of the total result. This means 80 percent of what you do may not count for much. Koch helps you to identify that 20 percent and shows you how you can get more out of your business, and life, for less.
jueves, 22 de julio de 2010
Marketing Ebooks: "The E-Commerce Book: Building the E-Empire"
New in the Second EditionContains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverageRevised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover
* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover
Management Ebooks: "Getting Things Done: The Art of Stress-Free Productivity"
In today's world, yesterday's methods just don't work. Veteran coach and management consultant David Allen recognizes that time management is useless the minute your schedule is interrupted; setting priorities isn't relevant when your e-mail is down; procrastination solutions won't help if your goals aren't clear. Instead, Allen shares with readers the proven methods he has already introduced in seminars and at top organizations across the country. The key to Getting Things Done? Relaxation.
Allen's premise is simple: our ability to be productive is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve stress-free productivity. His seamless system teaches us how to identify, track, and-most important-choose the next action on all our tasks, commitments, and projects and thus master all the demands on our time while unleashing our creative potential. The book's stylish, dynamic design makes it easy to follow Allen's tips, examples, and inspiration to achieve what we all seek-energy, focus, and relaxed control.
miércoles, 21 de julio de 2010
Marketing Ebooks: "Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know"
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the fifteen key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the book
Inc. Magazine - July/August 2010
Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.
Management Ebooks: "Corporate Communications"
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
martes, 20 de julio de 2010
Marketing Ebooks: "Top 20 Most Valuable Global Retail Brands"
This report helps illuminate the radical changes reshaping retail as shoppers, chastened by the recession and empowered with technology, think differently about what and how they purchase. Here are just three of many critical considerations:
First, brand is a prerequisite of retail success. How retailers build their brands impacts all aspects of their business. Brand is key to effective merchandising. It converts private label from a margin-building tactic to a strategic symbol of brand equity. Brand alone secures an enduring place in the mind of the consumer. It is fundamental to the supplier-retailer relationship.
Second, retailers own the conversation with shoppers. Through their loyalty programs and daily interactions with shoppers, retailers have the most authentic and perpetually updated understanding of the shopper. This knowledge is critical to suppliers who need to engage with their retailer customers to actively participate in the conversation.
Third, retail is becoming even more competitive. In developing markets, retailers face tough competition both from traditional outlets and the modern trade. In saturated “post-modern” markets, hyper competition for share of wallet has replaced expanding square footage as the engine of growth. Suppliers play a critical role in helping retailers succeed amid the local competitive forces.
This report elaborates on these considerations and many others. It provides the ingredients needed in order to thrive in this new retail environment: the best data, original insights and compelling ideas that will drive our businesses forward. Kantar Retail is pleased to provide this report. We believe that it will help you think differently about your business, its challenges and opportunities.
First, brand is a prerequisite of retail success. How retailers build their brands impacts all aspects of their business. Brand is key to effective merchandising. It converts private label from a margin-building tactic to a strategic symbol of brand equity. Brand alone secures an enduring place in the mind of the consumer. It is fundamental to the supplier-retailer relationship.
Second, retailers own the conversation with shoppers. Through their loyalty programs and daily interactions with shoppers, retailers have the most authentic and perpetually updated understanding of the shopper. This knowledge is critical to suppliers who need to engage with their retailer customers to actively participate in the conversation.
Third, retail is becoming even more competitive. In developing markets, retailers face tough competition both from traditional outlets and the modern trade. In saturated “post-modern” markets, hyper competition for share of wallet has replaced expanding square footage as the engine of growth. Suppliers play a critical role in helping retailers succeed amid the local competitive forces.
This report elaborates on these considerations and many others. It provides the ingredients needed in order to thrive in this new retail environment: the best data, original insights and compelling ideas that will drive our businesses forward. Kantar Retail is pleased to provide this report. We believe that it will help you think differently about your business, its challenges and opportunities.
Revista IPMark - 16 al 30 de Junio 2010
Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente a la segunda quincena del mes de junio de 2010.
Management Ebooks: "Emotional Intelligence: The New Rules"
If you have not heard of emotional intelligence or EQ what planet have you landed from? You may be sick of people bleating on and on about EQ. But it is undoubtedly true that being intelligent is not enough to get you ahead at work anymore. You also have to be emotionally intelligent. In this savvy book, business psychologist Rob Yeung explains succinctly and accessibly the rules to behaving in an emotionally intelligent way. Far from being pure psychobabble, EQ is about finding out what makes others tick and can be highly effective. What are their hot buttons? Once you know what buttons to push, you can make people tick in ways that will help you out at work and in your career.
lunes, 19 de julio de 2010
Marketing Ebooks: "Twitter Marketing: An Hour a Day"
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Revistas Económicas: Inc. Magazine June 2010
Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.
Management Ebooks: "Breakthrough Insights: The Pulse of the Retail Recovery"
The spring of 2010 was indeed a fascinating time to be studying the retail marketplace, as the global economy—fueled largely by developing markets and a sporadic recovery in the US and Europe—continues to recuperate. At no time in recent history has rethinking been more important: reassessing the markets, channels, strategies, and structures that have driven past success. Kantar Retail has been rethinking our core offer as well, particularly how we combine the great work of our four legacy companies into an integrated whole.
domingo, 18 de julio de 2010
Mercado de Dinero - Julio 2010
Edición en formato Pdf del diario mensual Mercado de Dinero correspondiente al mes de julio de 2010.
sábado, 17 de julio de 2010
Revistas Económicas: The Economist - July 17th - July 23rd 2010
Edición en formato Pdf de la revista The Economist correspondiente al 17 de julio de 2010.
Suscribirse a:
Entradas (Atom)
