miércoles, 30 de junio de 2010

Marketing Ebooks: "Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable"

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

* Recognize the four types of buyers
* Observe from the buyer's perspective, and adapt your message
* Acknowledge the buyer's special wants and needs

* Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Revistas Económicas: Talent Management Magazine - Junio 2010

Edición en formato Pdf de la revista Talent Management correspondiente al mes de junio de 2010.

Management Ebooks: "Small Change: Why Business Won't Save the World"

A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that?

Almost everything, argues former Ford Foundation director Michael Edwards. In this hard-hitting, controversial exposé, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around.

martes, 29 de junio de 2010

Marketing Ebooks: "Brand Avatar: Translating Virtual World Branding into Real World Success"

Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.

Brand Avatar covers the emergence of virtual world web sites, the culture and psychographic profile of virtual world users, the companies represented and the effectiveness of their business and branding strategies as well as the challenges that have emerged as a result of these worlds such as creating worldwide virtual world standards and intellectual property theft. This is a must read for any business person looking to gain a quick overview of the virtual world landscape and the value virtual worlds hold for companies and their brands.

Revistas Económicas: Emprende - Junio 2010

Edición en formato Pdf de la revista Emprende correspondiente al mes de junio de 2010. Esta revista tiene como objetivo dar soluciones prácticas y de utilidad inmediata a las PYMES, para que puedan fortalecer su crecimiento en una sociedad en constante cambio.

Management Ebooks: "The Inner Edge: The 10 Practices of Personal Leadership"

Dr. Joelle Jay's The Inner Edge: The 10 Practices of Personal Leadership draws on timeless principles and Jay's experiences with hundreds of leaders from Americans most successful and admired companies, setting out ten essential components of leading well and living well.

In The Inner Edge, Dr. Jay offers customized coaching to help leaders overcome challenges, leverage opportunities, and maximize their talents, teams, and time. Through vivid examples, conversations with accomplished leaders, insightful perspectives on leadership, and thought-provoking questions and exercises, Jay shows readers that leadership is not just a label, but a way of life. Finding your edge, gaining clarity, focusing and taking action, expanding your knowledge—under Jayns training these and other principles become concrete achievable assets for living and leading. The result is an essential resource for helping leaders get results for their organizations in a way that capitalizes on—and enriches—their own unique identity.

lunes, 28 de junio de 2010

Marketing Ebooks: "Facebook Marketing: An Hour a Day"

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

•Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy

•Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
•Shows how to execute your strategy while incorporating all of Facebook's relevant features
•Addresses Facebook's pay-per-click platform, Facebook Connect, and more...

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

CIO Magazine - 15 June 2010

CIO magazine, CIO portfolio of properties has grown to provide technology and business leaders with insight and analysis on information technology trends and a keen understanding of ITs role in achieving business goals.

The magazine and website have received more than 160 awards to date, including two Grand Neal Awards from the Jesse H. Neal National Business Journalism Awards and two National Magazine of the Year awards from the American Society of Publication Editors.

Management Ebooks: "Global Latinas: Latin America's Emerging Multinationals"

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

domingo, 27 de junio de 2010

Revistas Económicas: The Economist - 26 June 2010

Edición en formato Pdf de la revista The Economist correspondiente al 26 de junio de 2010.

Revistas Económicas: Bloomberg Businessweek - 04 July 2010

Edición en formato Pdf de la revista
Business Week correspondiente al 4 de julio de 2010.

Marketing Ebooks: "Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy"

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity pres amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can pre valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central.

Explains from a businessperson's perspective how to develop a successful search engine strategy. Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships. Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands.

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Insight on Business - June 2010

Insight on Business
is a business-to-business publication that connects you with the people you need to know, the ideas and resources you need to know about, to make the most of your business and enjoy working and living in the New North.

Management Ebooks: "Multinational Enterprises and the Challenge of Sustainable Development"

Transnational corporations play a role in the design, diffusion, and consolidation of sustainable development in the context of globalization and multinational firms. In this timely book European and American contributors analyze this role and explore the complex and dynamic phenomena of economic, political, cultural and legal interactions involved.

In order to understand this interplay, the authors examine the practices and organizational behaviors used by multinationals in sustainable development. They also discuss the evolving concepts that multinationals hold about sustainable development and corporate social responsibility and how companies reaffirm these philosophies through their strategy and organizational practices such as human resource development, marketing, supply chain, information technology, law, and communications. The authors outline an approach to help identify the key details and motivating factors in decision making.

Scholars, students and policy analysts in the fields of business, ecology, economic development and developmental economics and consultants focusing in corporate planning and strategic analysis will find this original collection of great value.

sábado, 26 de junio de 2010

Marketing Ebooks: "Tourism Branding: Communities in Action"

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.

Marketing Magazines: CRM Magazine - June 2010

CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Management Ebooks: "Evolve or Die: Seven Steps to Rethink the Way You Do Business"

Bring positive change and attain the highest levels of success Robin Crow has years of experience working in the trenches as an entrepreneur and business owner. Now he has put all that work at your disposal with his unique Seven Step Challenge. Presented as a call to action, Evolve or Die delivers optimistic solutions to become better than you were yesterday and realize abundance at every level for personal and professional growth. The method teaches

* Exceed expectations

* Gets things done
* 100% accountability
* Commit to continual improvement
* Boundless optimism
* Environmental responsibility
* Make a difference

Whether you're the CEO or cleaning the CEO's office, by following the author's program you'll be able to regain control, refocus, and bring positive change to attain the highest levels of success.

viernes, 25 de junio de 2010

Marketing Ebooks: "The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience"

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

Revista Imagen y Comunicación - Mayo 2010

Edición en formato Pdf de la revista Imagen y Comunicación correspondiente al mes de mayo de 2010.

Management Ebooks: "The Leader's Handbook"

Lead your organization into the 21st century with the help of this groundbreaking book that is already creating a stir in corporate boardrooms across America! In a book that does for managers what his mega-bestseller, The Team Handbook, did for teams, Peter Scholtes, who is widely acknowledged as one of the most influential Quality leaders of the decade, shows the real root of management problems. Learn how to stop blaming your workers and start changing the systems with the help of activities and exercises that enable you to immediately begin implementing breakthrough improvements in all your work processes!

jueves, 24 de junio de 2010

Marketing Ebooks: "Facebook Marketing: Designing Your Next Marketing Campaign"

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Coverage includes

• Learning from the pioneers and avoiding beginner’s mistakes
• Developing a winning Facebook marketing strategy
• Establishing a presence that starts working fast and grows with you
• Designing Facebook ads that drive more clickthroughs at lower cost
• Using Facebook Connect and Live Stream Box to reach customers outside Facebook
• Monitoring what customers are saying about you in real-time
• Communicating more powerfully with widgets and Apps
• Addressing privacy concerns
• Building communities that promote loyalty and innovation
• Using Sweepstakes and other traffic builders
• Mastering advanced Facebook marketing tips, tricks, and hacks
• Preparing for the future of Facebook

Revistas Económicas: Ejecutivos - Mayo 2010

Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de mayo de 2010.

Management Ebooks: "Time for a Visible Hand: Lessons from the 2008 World Financial Crisis"

The financial crisis, which originated in developed country financial markets, has spread to developing countries and has turned into a global financial meltdown. Governments and Central Banks--though taking many and costly measures--seem powerless to stop the crisis. In light of this major global crisis that is hurting economies across the globe, this highly topical book focuses on the transparency and regulatory measures that become desirable after the current crisis; the implications of both the crisis and regulatory discussions for developing and developed economies; and reforms in the global financial architecture that might make the global financial system more stable and more equitable.

Given the depth of the current financial crisis, the world economy is in unchartered territory. As a consequence, this book aims to systematically understand current major problems, both in the financial system, its governance, and in its links to global economic imbalances. It will try to explain how both market actors and regulators behavior, as well as how the prevailing ideology of extreme financial liberalization without sufficient regulation contributed to the financial crisis. The book presents radical, but specific and politically feasible, proposals to try to ensure a more stable, equitable and growing world economy.

Contributions are written by leading authorities in their field, with a mixture of very senior national--as well as international--policy makers, practitioners from the private sector, and leading academics; contributors come from both developed and developing countries.

miércoles, 23 de junio de 2010

Marketing Ebooks: "Building a Buzz: Libraries and Word-of-mouth Marketing"

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

Entrepreneur Magazine - June 2010

Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.

Management Ebooks: "Taking Minutes of Meetings"

Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non-participants. In addition, the action points highlighted in minutes act as a timely reminder for the whole organization. Taking minutes involves listening skills as well as the ability to absorb information and summarize it simultaneously. The minute-taker is one of the most important and powerful people in a meeting. Although the tasks can be daunting, it is an opportunity to develop knowledge, broaden horizons and build credibility within the organization.

Taking Minutes of Meetings is an accessible reference guide following the whole meeting cycle. Starting with organizing a meeting, it goes on to give reliable, hands-on advice about the sections of a meeting; the agenda; personal preparation; taking notes; accuracy; structuring notes; writing up the minutes and recording decisions and actions. It is aimed at anyone new to taking minutes and professionals looking to brush up their technique.

martes, 22 de junio de 2010

Foreign Policy - July/August 2010

FOREIGN POLICY is the premier, award-winning magazine of global politics, economics, and ideas. Our mission is to explain how the world works - in particular, how the process of global integration is reshaping nations, institutions, cultures, and, more fundamentally, our daily lives.

Marketing Ebooks: "Neuro Web Design: What Makes Them Click?"

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”— Steve Krug, author of Don’t Make Me Think!

A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Revistas Económicas: Ejecutivos - Abril 2010

Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de abril de 2010.

Management Ebooks: "Getting Naked"

Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships.

lunes, 21 de junio de 2010

Marketing Ebooks: "Marketing Straight to the Heart"

All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty.

In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising.

A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.)

Chock full of real-world stories, the book shows how to:

  • use proven "hot buttons" that work for most products
  • develop a product so you know (in advance) that it has a market
  • revive a stagnating brand by "rekindling fires"

Revista IPMark - 1 al 15 de Junio 2010

Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente a la primera quincena del mes de junio de 2010.

Management Ebooks: "Accelerating out of the Great Recession"

From the world's leading business strategy consultancy comes this essential guide to prospering in the aftermath of what is being called the Great Recession.

Accelerating Out of the Great Recession, by The Boston Consulting Group's David Rhodes and Daniel Stelter, is a call to action for today's executives. It shows how companies can win in a slow-growth economy by seizing the initiative--differentiating themselves from less fleet-footed rivals and executing their strategies with single-minded determination.

It combines comprehensive and big-picture analysis of the global economic meltdown with smart management advice on how to win in an era of greater competition. The book is underpinned by a historical review of great companies that survived and thrived in past downturns, along with two new surveys of top executives and insights drawn from discussions with corporate leaders around the world. As such, it offers the clearest, most authoritative assessment yet of some present-day trends and "new realities"--and what they mean for business.

Accelerating Out of the Great Recession shows today's executives how to:

  • Learn from the decisive actions taken by companies such as General Electric, IBM, and Proctor & Gamble in order to accelerate out of past downturns
  • Take the fight to your competitors--diversify and expand now, while other businesses are affected by the downtown
  • Shake off conventional wisdom to protect and grow your market share
  • Develop a new managerial mindset for today's tough times
Backed by exceptional research and outstanding, up-to-the-minute advice, Accelerating Out of the Great Recession explains the magnitude and enduring nature of changes that have taken place in the global economy and how you can outperform today to create and sustain an advantage over your competitors for the long haul. David Rhodes (London, United Kingdom) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Financial Institutions practice. Daniel Stelter (Berlin, Germany) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Corporate Development practice.

domingo, 20 de junio de 2010

Marketing Ebooks: "The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World"

Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand.

Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

Revistas Económicas: América Economía - Junio 2010

Edición en formato Pdf de la revista América Economía correspondiente al mes de junio. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

Management Ebooks: "The Portable MBA, 5th Edition"

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.

* Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.

* Every chapter is totally updated and seven new chapters have been added on vital business topics * Includes case studies and interactive web-based examples

Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

sábado, 19 de junio de 2010

Revistas Económicas: The Economist - June 19th - June 25th 2010

Edición en formato Pdf de la revista The Economist correspondiente al 19 de junio de 2010.

Marketing Ebooks: "Social Media Metrics: How to Measure and Optimize Your Marketing Investment "

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Management Ebooks: "Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web"

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."

—Tony Hsieh, CEO, Zappos.com

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."

—Guy Kawasaki, cofounder, Alltop

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."

—Craig Newmark, founder, Craigslist.com

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."
—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture

jueves, 17 de junio de 2010

Fast Company - July/August 2010

Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.

sábado, 12 de junio de 2010

Management Ebooks: "Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage"

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies.

Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.

Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences).

For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers.
Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time.

Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

miércoles, 9 de junio de 2010

Marketing Ebooks: "Rethinking the Sales Cycle"

Align your selling methods with their buying habits for a win-win relationship! “The digital age has dramatically changed the selling profession. John Holland and Tim Young will bring you up to date on their new rules for a customer-centric approach.”
—Al Ries, bestselling coauthor, War in the Boardroom

Since its founding in 2002, CustomerCentric Selling, one of the world’s leading sales training firms, has dramatically changed how selling is viewed—from simply promoting a product to empowering customers to achieve goals or solve problems through the use of offerings.

Today, buyers don’t want salespeople telling them what they want or need; they’ve already gone online and informed themselves—which makes the job of selling more difficult than ever.

Management Ebooks: "Developing Your Conflict Competence"

A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and self-diagnostics, the authors show you how to: maintain emotional balance in the face of conflict; implement constructive communications techniques; help others deal with conflicts that are causing organization problems; establish norms for handling conflict; use specific approaches for addressing conflict more effectively.

martes, 8 de junio de 2010

Marketing Ebooks: "Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World"

Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

* focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;

* examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
* provides readers with reasons why consumers customize products and the benefits of customization;
* discusses the psychological effects of site design;
* asks the question of whether the Internet empowers consumers to make better decisions; and
* discusses research tools that can be used online.

Management Ebooks: "La Buena Suerte"

Hace mucho tiempo, en un reino lejano, Merlín convocó a todos los caballeros del reino y les dijo: «en siete noches, el Trébol Mágico de las Cuatro Hojas, el trébol que proporciona suerte ilimitada al que lo posee, nacerá en algún lugar del bosque encantado».

¿Quién aceptará el reto de ir al Bosque Encantado en búsqueda del Trébol Mágico?
Con esta frase comienza la leyenda de La Buena Suerte, un libro inspirador y extraordinariamente positivo: una fábula mediante la cual se desvelan las claves de la Buena Suerte y la prosperidad tanto para la vida como para los negocios.

Conoce los 10 mandamientos para hacer que la buena suerte se convierta en aliada.