Edición en formato Pdf de la revista Business Week correspondiente al 5 de mayo de 2010.
viernes, 30 de abril de 2010
This practical series includes a number of specialist titles which help students communicate more effectively. Each book contains over 60 tests and over 500 key words and expressions. They are ideal for class use or self-study.
La Revista RS, catalogada por expertos como la mejor en el tema en Latinoamérica, también promueve el cuidado que deben tener las compañías con el medio ambiente; por eso, es la primera publicación comercial impresa totalmente en papel reciclado en Colombia.
Si su límite es el cielo... quiere decir que no existen límites para usted, y eso sognifica que los únicos límites que en realidad existen son los que usted, en su interior, se marca, muchas veces sin quererlo. Porque realmente usted puede cambiar su vida, puede convertirse en una persona autónoma, dueña en cada momento de sus actos y sus proyectos, de sus decisiones y de la realización de sus esperanzas.
jueves, 29 de abril de 2010
Este ranking es el único que tiene en cuenta la opinión y fidelidad de los consumidores sobre las marcas a nivel mundial. Y destaca, además del claro liderazgo de Google, que dentro de las 10 marcas más valiosas del mundo se encuentran otras 4 tecnológicas como IBM ( 30% ), Apple ( 32% ), Microsoft (=) y Vodafone (-17% ) .
El ranking de este año ratifica también el buen hacer de Santander, BBVA, Movistar y Zara, las cuatro enseñas españolas que aparecen en el top 100 y que, pese a la crisis mundial, han visto aumentado su valor notablemente, escalando incluso posiciones con respecto al año anterior.
Además O2, filial de telefónica en países europeos como Reino Unido, Alemania, Irlanda o la República Checa, aumenta su valor un 23% , gracias al éxito de ventas del iPhone en Reino Unido, donde se vendieron más de dos millones de unidades, y al gran resultado obtenido en Alemania, tras la campaña de O2 Simplicity.
“Una de las conclusiones principales que se desprende del ranking BrandZ de este año es que aquellas marcas que apuestan por seguir consolidando su imagen a lo largo de todo el año a través de estrategias sólidas y bien definidas, mantienen la fidelidad de sus consumidores, incluso en tiempos de crisis”, señala Juan Ferrer–Vidal, Director General de Millward Brown España y Sur de Europa.
Para más información sobre el ranking BrandZ de las 100 Marcas más Valiosas del Mundo consulte el archivo PDF de esta página o visite: www.millwardbrown.es
Who’s the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story.
In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more.
What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
About the Author
Andrew Lester has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996-2001, successfully leading the transition of the company. He has worked extensively in the UK, USA & Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd), specializing in delivering sustainable growth. Andrew is married with two grown-up children and lives in Warwickshire. He has a degree in Marketing and Business Strategy.
miércoles, 28 de abril de 2010
Internet ha cambiado la relación de los consumidores con las marcas y con los medios. Desde el punto de vista del consumidor, Internet se ha constituido como plataforma social además de fuente de información prácticamente infinita. En este contexto, los blogs aportan una nueva oportunidad publicitaria, no sólo como un posible emplazamiento digital sino como foro de encuentro de consumidores para compartir su percepción de las marcas.
The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.
Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.
About the Author
martes, 27 de abril de 2010
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives
Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
- Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
- Reveals how word of mouth disperses online
- Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
- Explains how to design online word of mouth campaigns
- Includes measurement tools to gauge the impact word of mouth campaigns
Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
Edición en formato Pdf de la revista Ecosistema correspondiente al mes de abril de 2010. Esta revista temas relacionados con el medio ambiente y el mundo de los negocios.
A newly revised edition of the book that helped define the coaching profession, Co-Active Coaching captures the essence of what it takes to design and maintain successful, collaborative, and empowering coaching relationships. The authors describe in detail their flexible and adaptive model-placing the client's agenda at the heart of the coaching partnership, define the skills required for success, provide dozens of sample coaching conversations, and a power-packed Coach's Toolkit of over 35 exercises, questionnaires, checklists, and forms to make these proven principles and techniques eminently practical and immediately actionable.
lunes, 26 de abril de 2010
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Into this action-ready toolkit, Gary Latham brings his unique perspective as an organizational psychologist and award-winning researcher to translate management research of the past 50 years into everyday examples of proven guidelines for handling the most common challenges managers face in effectively managing people. In simple and practical language, Becoming the Evidence-Based Manager describes field-tested tools and techniques, provides plenty of examples that demonstrate how to apply them, and explains in detail why they work in building high performance.
domingo, 25 de abril de 2010
Selling and Sales Management is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
François Seurot recoge en este ensayo una evidencia histórica de los años recientes: no hay un solo modelo de economía socialista; cada uno de los países que se hacen llamar socialistas ha escogido, variaciones más o menos, una vía diferente. Así, existe el modelo soviético, el modelo yugoslavo, el modelo chino de organización económica.
sábado, 24 de abril de 2010
You know you can sell, but you’d sell more—faster!—if you could avoid the most common sales mistakes that eat away precious time and commission dollars. With sales guru Stephan Schiffman at your side, you can fine tune your sales strategies, and get results immediately! Stephan Schiffman’s 101 Most Successful Sales Strategies includes crucial advice on:
- Building leadership skills
- Using E-mail to your advantage
- Getting return phone calls
- Following the nine principles of cold calling
Chock-full of expert insider advice to put you at the top of the sales game, Stephan Schiffman’s 101 Most Successful Sales Strategies shows you how to beat out your competition and become number one in the field—starting now!
Edición en formato Pdf de la revista Negocios & Marketing de la Universidad del Pacífico correspondiente al mes de diciembre de 2009.
Innovation, creativity and change are the lifeblood of business but unlocking the innovative ability of an organization can be a difficult process.
A recent survey (Synectics, 2002) reveals a gap between what leading corporations say about the importance of innovation and what they actually do about it. However, this survey finds that there is a consistent connection between a company’s commitment to innovation and its success in the marketplace:
* Sales increase in highly innovative companies was 10.8% vs. only 5.7% in least innovative
* Profit increase in the most innovative companies was more than three times as great as in less innovative companies (51% vs. 14%)
* Market share increase in the more innovative companies was more than twice the growth (59% vs. 27% increase)
"Big Ideas" highlights pathways to creativity and shows how to establish conditions that lead to innovation and success. It is highly practical, and includes checklists, case studies and a "mind gym" questionnaire to establish the Innovation Quotient of an organization.
viernes, 23 de abril de 2010
Desde hace unos meses la cantidad de personas que hacen preguntas sobre Twitter se ha incrementado considerablemente. Amigos, familiares, visitantes del blog, etc. Desde lo más básico ¿Qué c*!?+o es Twitter? hasta ¿Cómo se puede utilizar Twitter para incrementar las ventas de una empresa? o ¿Cómo has conseguido tantos Followers? Esto demuestra que el interés en Twitter crece exponencialmente cada día, y que ya no es cosa de unos pocos 'frikis'. El objetivo de esta guía es ofrecer un manual que explique paso a paso desde lo más básico, hasta la manera en que puedes sacarle el mayor jugo como herramienta de trabajo para tu empresa.
This practical series includes a number of specialist titles which help students communicate more effectively. Each book contains over 60 tests and over 500 key words and expressions. They are ideal for class use or self-study.
jueves, 22 de abril de 2010
Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls.
Case material, contributed by senior professionals in the industry, include:
*Kruger National Park, South Africa
*Quicksilver Connections, Barrier Reef, Australia
*Edinburgh's Old Town, UK
*Ironbridge Gorge Museum, UK
*Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI.ail.com
This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It's about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it's from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These "high-velocity" companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly.
Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs.You'll learn how to uncover "bubbles worth bursting", organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again!.
miércoles, 21 de abril de 2010
In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.
Through fascinating examples and entertaining stories, you will learn how to:
*Build a personal brand and promote it to your personal target audience
Think like a politician in order to get ahead in business
*Establish name recognition and become a celebrity inside your sphere of interest
*Get real results from your networking efforts
*Exploit your current job for self marketing benefits
*Become a superstar in your profession
*Develop an expertise and become a sought-after speaker, consultant and source for news stories
Wal-Mart is under attack--from labor unions, urban planners, globalization critics, and community activists. The company's detractors argue that Wal-Mart reduces living standards, hurts retail trade, causes unemployment, and relegates Third World workers to poverty. In the Wal-Mart Revolution, Richard Vedder and Wendell Cox examine Wal-Mart's true role in the economy. The authors look briefly at the history of retailing in America and the contributions made by James Penney and Frank Woolworth. Looking specifically at Wal-Mart, they review conditions before and after Wal-Mart entered a local market and look more broadly at Wal-Mart's impact on wages, productivity growth and inflation. Vedder and Cox show that the retailer has been a force for good.
martes, 20 de abril de 2010
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
- Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date
- Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!
- Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text
Smart Money Magazine: looking to increase your wealth and plan for the future? SmartMoney, published monthly by the Wall Street Journal, is your key towards unlocking the full potential of your investments and financial planning. Expert analysis from top journalists and business professionals give you a leg-up on the tough competition, better positioning you for the times ahead.
Starred Review. As the "ecological crisis nears the boiling point," human rights activist and environmental leader Jones (president of the national organization Green For All) lays out a visionary, meticulous and practical explanation of the two major challenges the U.S. currently faces-massive socioeconomic inequality and imminent ecological catastrophe-and how the current third wave of environmentalism, the "investment" wave, can solve both. If industry players want to take advantage of growing consumer demand for green solutions, they'll have to follow principles of inclusiveness as well as conservation and inventiveness to create "broad opportunity and shared prosperity" for citizens at all levels of society.
Rife with statistics, facts and history lessons, Jones introduces a "Green New Deal," a re-imagining of FDR's original New Deal that makes the government "a partner" (as opposed to a "nanny" or "bully") of the people, and sets about defining the principles of a "smart, supportive, reliable" partnership. Jones examines success stories from around the world (included close looks at Chicago and Milwaukee), defines government priorities at national and local levels and offers concrete solutions; one major positive step for any "significant U.S. metropolis" is to "invest massively in constructing buses, light rail cars, and mass-transit projects," creating good jobs while cutting greenhouse gases. With both caution and hope, Jones concludes that "tens of thousands of heroes at every level of human society" will be needed to carry off this third, and perhaps ultimate, green initiative.
lunes, 19 de abril de 2010
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers.
Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
There is continuing government pressure on public services to "reform". Expectations of new forms and standards of delivery, joined-up practice and the reconnection of services to users are high. Unfortunately, many policy makers have become reliant on mechanistic top-down audit and inspection regimes as the means of implementation. This book sets out to redress the balance. It argues powerfully that whole systems approaches are required to lead the changes towards the demands for new service configurations, partnership working and local and neighbourhood governance.
The book outlines the theory behind whole systems development and gives good practice guidance on how to effectively develop "systems" to improve joined-up working. "Leading Change": explores the "five keys" to whole systems development - leadership, public learning, diversity, meeting differently and follow-through; sets this in the context of five policy dilemmas and ten core values; and looks towards new forms of organising - towards communities of practice and managed networks. This book should be read by both policy-makers and practitioners across the public, private, not-for-profit, voluntary and community sectors, and especially the many who are seeking a better way to manage change. It is written in the hope and anticipation of reconnecting policy and practice, and all those engaged in these vital fields.
domingo, 18 de abril de 2010
Professional English in Use Marketing provides specialist vocabulary reference and practice for marketing professionals, as well as business and marketing students.
An upbeat antidote to the gloom and doom forecasts of the financial future
Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, worn out, finished, it bounces back and heads to new highs. In fact, the economy and the markets-counter to conventional wisdom-have started to improve in the first half of 2009. Even housing is showing some signs of life.
With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that while the financial future may be hard to predict, it will ultimately be profitable over the long haul. In this easy-to-follow and engaging forecast of the future, Wesbury takes a look at the good, the bad, and the ugly-and debunks the pouting pundits of pessimism to show you how to prosper now and in the future.
- An optimistic look at the economy and the markets written by one of today's foremost financial forecasters
- Presents a roadmap to seek opportunities in all the panic
- Shows you how to analyze economic indicators and government policy to grow your wealth so you don't lose by hiding under the bed
A breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories, as he sets us all up to capitalize on tomorrow's great possibilities.
sábado, 17 de abril de 2010
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
*Disneyland Resort, Paris: The Marketing Mix
*Manchester United Football Club: Marketing the Brand
*The Growth of the Online Retail Travel Market
*Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
*Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
* International case studies to facilitate understanding
* Concentrated and comprehensive study of leisure marketing
* Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.
La maravillosa y ejemplar fábula de un abogado que rompe las ataduras de su vida mundana, para iniciar un camino de autoconocimiento entre los sabios del Himalaya. Travesía vital, narración de garra y una estimable guía para el estresado lector occidental.
viernes, 16 de abril de 2010
Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use the proven, six-step Marketing Process to:
• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media breakthroughs.
• Improve customer experience and customer lifetime value.
• Refine your brand and positioning to create a competitive advantage.
• Update strategy in real time to respond to changing market conditions.
• Create a culture that thrives on accountability, execution, and winning.
A Better Way to Plan and Executeute!
Master Monique Reece’s Proven Marketing Process:
Purpose: Define your vision and specific strategic goals.
Research: Deepen your understanding of customers, markets, and competitors.
Analyze: Uncover powerful new growth opportunities.
Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand.
Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.
Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.