jueves, 30 de septiembre de 2010

Management Ebooks: "The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change"

An illustrated business fable that gives you the faith, courage and confidence to win in today's tough economic climate Fear and uncertainty are staples of daily life in today's struggling economy. As bad as things can be, economic downturns also lead to new opportunities. It's easy to worry, give up and let fear paralyze you. However, you have more control than you think you do and how you handle adversity is your choice-and the only
choice that matters. In fact, study history and you'll find that a lot of people and organizations made a name for themselves and grew their businesses during recessions and downturns. These successful people and organizations all shared similar characteristics and took similar actions to thrive while others merely tried to survive. You can do the same.

In The Shark and the Goldfish, Jon Gordon shares an inspiring fable about
Gordy, a pampered goldfish who gets swept out to sea. Desperate for food, Gordy meets a kind shark who teaches him the ultimate lesson-Goldfish wait to be fed. Sharks go find food. Gordy also learns that the difference between a full and empty stomach is our faith, beliefs and actions. In the face of adversity and lean times, this is a business fable that reinforces a proven truth: You can't control the events in your life. But you can control how you respond and in turn this determines the outcome.
A business fable that teaches valuable lessons on the importance of working hard, maintaining a locus of control and focusing on positive choices instead of negative voices.

Written by Jon Gordon, bestselling author of The Energy Bus and The No Complaining Rule
Reveals how change is inevitable-but that you can make it your friend or foe.

Provides an action plan filled with tips and strategies to thrive during change and adversity
If you're facing tough economic times, The Shark and the Goldfish will motivate you, inspire you, and give you the confidence you need to thrive during changing times.

miércoles, 29 de septiembre de 2010

Management Ebooks: "Becoming a Successful Manager"

About the Authors Gary Grossman is the founder and CEO of Venn Strategy Group, which helps companies measure and manage strategy. He is an international consultant and trainer with expertise in using business intelligence and technology to build an integrated performance management culture. His clients have included several well known companies including Coca-Cola, Epson, and Avery Dennison. Jack H. Grossman, Ph.D., was a psychologist, management consultant, and professor emeritus at DePaul University's Kellstad
t Graduate School of Business. J. Robert Parkinson, Ph.D., serves on the faculty at Northwestern University. He is a consultant, trainer, and coach specializing in effective communications for major corporations, professional associations, and government agencies. He has hosted several radio programs and conducts seminars and personal coaching/counseling sessions in relationship building, management practices, and communication techniques.

martes, 28 de septiembre de 2010

Management Ebooks: "Work the System: The Simple Mechanics of Making More and Working Less"

Winner of the 2009 New York Book Festival's award for general non-fiction

Work the System: The Simple Mechanics of Making More and Working Less
was originally self published in soft cover by the author in April 2008 and had modest distribution as it was sold only via the author's website. ''Work'' was picked up by Greenleaf Book Group in the Fall of 2008, thoroughly re-edited, and released to book stores in hard cover May 1, 2009.

Work the System: The Simple Mechanics of Making More and Working Less
will guide you in streamlining the interlaced systems that drive every aspect of your work--and your life. The first key to freedom and wealth is to stand ''outside and slightly elevated'' from your business or job to see the sub-systems that compose it. Then the task is to, one by one, perfect each of these internal systems.

While providing exact direction for creating a culture of ''system improvement,'' the author interlaces his own story of moving from 100-hour workweeks to 2-hour workweeks, while multiplying his monthly income by a factor of 25. Through all this he w
as the single parent of two children.

The strength of the book lies in convincing the reader to ''get'' the systems-mindset. Then, it provides exact instruction for revitalizing an organization through fostering organizational efficiency, creating simple documentation and getting staff to enthusiastically ''climb on board.''

What Carpenter teaches is simple yet profound: Achieve a positive macro result by working on a micro level. You will learn how to analyze and refine your network of systems to maximize profit, create client loyalty, and develop autonomous employees who are passionately dedicated to the goals of the organization. The bonus: The strategies will help you dramatically improve your personal life while decreasing the stress of bei
ng overtaxed and disorganized. You will:

Recognize the systems that are affecting your world and manipulate them into super-efficiency

Maximize productivity when you know you're at your peak brain capacity
Avoid the time-wasting imperfection of striving for perfectionPulling from his years of experience as the owner of a struggling business that he revitalized into the number one business in his industry, Carpenter offers profound and concise advice that will revolutionize the way you view your work and, indeed, how you live your life. Praise for Work the System: ''The best management book of the year. Follow Sam's path and your business will become orderly, disciplined, repeatable, and profitable.''
--Thomas Cox, founder of Cox Business Consulting''What Sam Carpenter teaches in Work the System will revolutionize your work and your life!''
--Michael Jans, president, Insurance Profit Systems

''This book is a reality check for small business owners and department managers who are struggling.''

--Susan Solovic, CEO, SBTV.com

lunes, 27 de septiembre de 2010

Management Ebooks: "The Business of Sports: Volume 3, Bridging Research and Practice"

The Business of Sports is a comprehensive examination of the sports industry. From its inception, our goal was to bring together a group of international scholars and industry practitioners who were passionately involved in the sports business from a variety of perspectives and turn them loose on the biggest issues facing the sports industry in the twenty-first century. Because sport is a universal phenomenon, we solicited contributions from authors all over the globe. From the outset, it was clear that the modern sports industry was too complex and diverse to be contained in a single volume.

Volume 3 of The Business of Sports attempts to bridge the gap between business-related research on sports and the sports industry.

domingo, 26 de septiembre de 2010

CIO Magazine – 15 September 2010

CIO magazine, CIO portfolio of properties has grown to provide technology and business leaders with insight and analysis on information technology trends and a keen understanding of ITs role in achieving business goals. The magazine and website have received more than 160 awards to date, including two Grand Neal Awards from the Jesse H. Neal National Business Journalism Awards and two National Magazine of the Year awards from the American Society of Publication Editors.

viernes, 24 de septiembre de 2010

Marketing Magazines: Advertising Age – 13 September 2010

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

Management Ebooks: "How to Make Money With Youtube: Earn Cash, Market Yourself, Reach Your Customers"

Any book requires hundreds of hours of research and then hundreds of hours of writing. Although we’ve worked on many projects together in our years as writers, we’ve never been a team of only two players. There are always hundreds of people b
ehind any project, and this one was no different in that respect. Where it was different was in how much fun it was to research. We’ve never laughed so hard while working! We’ve also rarely met a group of people who are so optimistic, creative, and energized about what they were doing. We’re going to do our best to thank them all, but because we know we’re bound to miss a few, please accept our apologies before we even begin. The Internet is vast, and YouTube is a big neighborhood, but we honestly feel that we leave this project behind with a whole corral of new friends. We wish all of you success.

jueves, 23 de septiembre de 2010

Marketing Ebooks: "Ratios Financieros y Matematicas de la Mercadotecnia"

Consta de dos capítulos, el primero de ellos trata de los ratios financieros, como elemento de previsión en el análisis empresarial, pretende responder interrogantes comunes en el ámbito empresarial como: ¿La empresa, está en condiciones de soportar el impacto financiero de un mayor incremento de las ventas? ¿Por otro lado, su endeudamiento es provechoso? ¿Los banqueros que deben tomar decisiones en el otorgamiento de créditos a las empresas, cómo pueden sustentar sus decisiones? Para el análisis de la empresa utilizando los ratios financieros operamos con dos estados financieros importantes el Balance General y el Estado de Ganancias y Pérdidas, en los que están registrados los movimientos económicos y financieros de la empresa.

Los ratios proveen información que permite tomar decisiones acertadas a quienes estén interesados en la empresa, sean éstos sus dueños, banqueros, asesores, capacitadores, el gobierno, etc. Por ejemplo, si comparamos el activo corriente con el pasivo corriente, sabremos cuál es la capacidad de pago de la empresa y si es suficiente para responder por las obligaciones contraídas con terceros.

En el primer capítulo, tratamos el tema de los ratios divididos en 4 grandes grupos: los índices de liquidez; de Gestión o actividad; de Solvencia, endeudamiento o apalancamiento y los índices de Rentabilidad. Incluimos además, el interesante tema del análisis DU-PONT y el Valor Económico Agregado (EVA), cada uno de ellos definidos e ilustrados con ejemplos prácticos.

En el segundo capítulo expongo un tema, pocas veces tratado como tal en los libros de texto y consulta, como la matemática de la mercadotecnia. Utilizando el estado de operación de la empresa abordo el cálculo de las ventas, los costos y para el análisis empleo ciertas razones analíticas. En este capítulo describo cinco áreas principales de la matemática de la mercadotecnia: el estado de resultados, las razones analíticas, los márgenes de utilidad y rebaja, las matemáticas en la investigación de mercados, muestreo y el punto de equilibrio.

MoneySense – September/October 2010

MoneySense is the country’s most trusted source of information on investing, banking, RRSPs, insurance, financial planning, saving for education, home buying, real estate investing, car buying and much more.

Management Ebooks: BusinessWeek Fast Track: The Best B-Schools

So you want to go to business school…An MBA prepares you for a multitude of careers— and for life. Whether you want to be a financial analyst or the next Steve Jobs, this book tells you when, why, and where to apply for the B-school that’s right for you.

miércoles, 22 de septiembre de 2010

Marketing Ebooks: "Marketing Out Of Control"

The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.

Revistas Económicas: Smart Money - October 2010

Smart Money comes to you straight from the editors of the Wall Street Journal, the best financial reporters in the business. Every issue brings you the information you need to know to deal with markets and protecting your wealth. Turn to SmartMoney for no-nonsense advice you can put into action.

Management Ebooks: "Carrots and Sticks Don't Work: Build a Culture of Employee Engagement with the Principles of RESPECT"

The title says it all: Carrots and Sticks Don't Work.

Reward and recognition programs can be costly and inefficient, and they primarily reward employees who are already highly engaged and productive performers. Worse still, these programs actually decrease employee motivation because they can make individual recognition, rather than the overall success of the team, the goal. Yet many businesses turn to these measures first—unaware of a better alternative. So, when it comes to changing your organizational culture, carrots and sticks don’t work!

What does work is Dr. Paul Marciano's acclaimed RESPECT model, which gives you specific, low-cost, turnkey solutions and action plans-- based on seven key drivers of employee engagement that are proven and supported by decades of research and practice—that will empower you to assess, troubleshoot, and resolve engagement issues in the workplace:

  • Recognition and acknowledgment of employees' contributions
  • Empowerment via tools, resources, and information that set employees up to succeed
  • Supportive feedback through ongoing performance coaching and mentoring
  • Partnering to encourage and foster collaborative working relationships
  • Expectations that set clear, challenging, and attainable performance goals
  • Consideration that lets employees know that they are cared about
  • Trust in your employees' abilities, skills, and judgment
Carrots and Sticks Don't Work delivers the same proven resources and techniques that have enabled trainers, executives, managers, and owners at operations ranging from branches of the United States government to Fortune 500 corporations to twenty-person outfits to realize demonstrable gains in employee productivity and job satisfaction.

When you give a little RESPECT you get a more effective organization, with reduced turnover and absenteeism and employees at all levels who areengaged, focused, and committed to succeed as a team. In short, you get maximum ROI from your organization's most powerful resource: its people!

martes, 21 de septiembre de 2010

Marketing Ebooks: "Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs"

The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!

Sales compensation WORKS!

Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program ideally suited for your business strategy and organizational needs? It’s a delicate balance that makes all the difference between profit and loss.

More and more sales leaders have turned to Compensating the Sales Forc
e to help them discover problems in their present system and create a compensation program that works best for their needs. Now, in the second edition of this authoritative, jargon-free handbook, sales compensation guru David J. Cichelli brings you completely up to date on setting target pay, selecting the right performance measures, and establishing quotas. He supplies clear guidelines for building the right compensation plan for any type of firm, of any size, in any industry, and he offers step-by-step procedures for implementing each approach.

In Compensating the Sales Force, second edition, Cichelli has substantially ex
panded the book’s popular formula section, and he provides brandnew examples of:

•Income producer plans

•Sales rep commission plans
•Bonus plans
•Incentive plans
•Base Salary management plans

The book also includes all-new chapters for global, complex sales organizations and hard-to-compensate sales jobs.

Revistas Económicas: Ejecutivos - Julio/Agosto 2010

Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de julio/agosto de 2010.

Management Ebooks: "Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World"

Today’s era of economic crisis has sent a powerful message: The age of “mercenary” capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.

Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional “greening” approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational “infrastructure for sustainability”--one that can survive budgeting and boardrooms, recharging innovati
on and growth throughout your enterprise.

lunes, 20 de septiembre de 2010

Marketing Ebooks: "Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru"

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

* Establish your brand values and positioning
* Get the all-important name right
* Bring your brand to life
* Turn your customers into your advocates
* Manage your PR and use your marketing budget wisely
* Inspire your staff to live the brand too
* Deal with problems when something goes wrong

Revista Imagen y Comunicación - Agosto 2010

Edición en formato Pdf de la revista Imagen y Comunicación correspondiente al mes de agosto de 2010.

Management Ebooks: "17 Rules Successful Companies Use to Attract and Keep Top Talent"

This book is about developing outstanding employees and getting them to stay. It’s about building a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Simply put, it’s about optimizing the #1 factor
associated with outsmarting, outhustling, and outexecuting your competition: your people.

You’ll learn exactly what great companies do differently when it comes to managing their people. And you’ll learn how to apply those lessons in virtually every aspect of your organization: from resourcing and compensation to leadership development, culture, and beyond.

Want people who care, engage, work hard, support your strategies, and deliver results? Start right here.

  • Why people choose to work for you, and why they stay
  • It’s not about money–not even now
  • Don’t just demand alignment: nurture it
  • Create powerful opportunities for employees to link with vision, values, and mission
  • Applaud effort, but reward contribution
  • Recognize the crucial difference between behavior and outcomes

sábado, 18 de septiembre de 2010

Marketing Ebooks: "Essential Law for Marketers"

Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English, full analysis of th
e law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.

Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job:

* 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context
* 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site
* 'Insight' offers background information, providing a broader practical or commercial context for a legal topic
* 'Checklist' at end of each chapter itemises the key issues to bear in mind

Entrepreneur - October 2010

Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.

Management Ebooks: "The New How: Creating Business Solutions Through Collaborative Strategy"

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.

Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and ma
ny other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.
  • Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees
  • Recognize that strategy and execution are thoroughly intertwined
  • Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy
  • Create company strategy and link it to targeted execution, using the practical models and techniques provided

viernes, 17 de septiembre de 2010

Marketing Ebooks: "Record Label Marketing"

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.

Record Label Marketing.

* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool
* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels
* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue
* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities
* Reveals how labels are managing within their transitional digital industry
* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Money Today - September 2010

Money Today is a comprehensive, easy-to-read personal finance magazine that steers clear of the jargon thats common to money-related issues. The content is both topical and timeless. Most important, it is utilitarian, offering readers clear tips on managing their money--be it investing in mutual funds, buying stocks or a house or car. It even offers help when negotiating a new salary or setting up your own business. In short, Money Today takes the guesswork out of investing and helps you maximize your returns.

Management Ebooks: "Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System---and Themselves"

A real-life thriller about the most tumultuous period in America’s financial history by an acclaimed New York Times Reporter.

Andrew Ross Sorkin delivers the first true behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami. From inside the corner office at Lehman Brothers to secret meetings in South Korea, and the corridors of Washington, Too Big to Fail is the definitive story of the most powerful men and women in finance and politics grappling with success and failure, ego and greed, and, ultimately, the fate of the world’s economy.

“We’ve got to get some foam down on the runway!” a sleepless Timothy Geithner, the then-president of the Federal Reserve of New York, would tell Henry M. Paulson, the Treasury secretary, about the catastrophic crash the world’s financial system would experience.

Through unprecedented access to the players involved, Too Big to Fail re-creates all the drama and turmoil, revealing never disclosed details and elucidating how decisions made on Wall Street over the past decade sowed the seeds of the debacle. This true story is not just a look at banks that were “too big to fail,” it is a real-life thriller with a cast of bold-faced names who themselves thought they were too big to fail.

jueves, 16 de septiembre de 2010

Marketing Ebooks: "Pay-Per-Click Search Engine Marketing: An Hour a Day"

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC
campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

Successful pay-per-click campaigns are a key component of online marketing:

This guide breaks the project down into manageable tasks, valuable for the small-b
usiness owner as well as for marketing officers and consultants

Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models

Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network

Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day pres the tools to make the most of this important marketing method.

Revistas Económicas: Harvard Business Review - October 2010

Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de octubre de 2010.

Management Ebooks: "Winning Body Language"

The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today


Whether you're presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.

This ingenious step-by-step guide, written by an elite trainer of Fortune 50 CEOs and G8 world leaders, unlocks the secrets of nonverbal communication--using a pr
oven system of universal techniques that can give you the ultimate professional advantage. Learn easily how to:

•Successfully master the visual TruthPlane around you to win trust now.

•Gesture in a way that gains everyone’s attention— even before you speak.
•Appeal to others' deep psychological needs for immediate rapport and influence.You'll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy—without saying a word.

It's the one key to success nobody talks about!

miércoles, 15 de septiembre de 2010

Marketing Ebooks: Seth Godin "Bull Market - Companies that can help you make something happen"

I actually don’t thinkmuch of Consulting. That’s sort of funny, because when I was leaving business school, all I wanted to do was be a Consultant. After spending many hours studying the little booklet the University Consulting Club (yes, it really existed) had put together, I was sure that I wanted to work at Pittiglio, Rabin, Todd &McGrath. There was no second choice. I was going to be a Consultant and this was the place for me.

Well, long story short, they refused to even grantme an interview (I just now googled them, expecting to see them in ashes, but there they are, happily doing well—amazingly, they survived withoutme). Just as well... for both of us. When we think about Consulting (we do?) it’s names like Bain orMcKinsey or BCG or Accenture that come to mind. Large groups of highly trained youngmen and women, in matching blue suits withmatching laptops, swooping into a broken company, eager and ready to fix it.

Management Ebooks: "The Manager's Guide to Strategy"

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more ca
pable, efficient, effective, and valuable to their organizations.

The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

martes, 14 de septiembre de 2010

Marketing Ebooks: "Strategic Marketing: Planning and Control"

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ures on students.
A clear, comprehensive and user-friendly text it pres an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers:

. Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
. A highly exam focused approach which has been class tested and refined
. A new chapter offering a 'problem-based learning' (PBL) approach to the subject
. Thoroughly revised and updated case studies and vignettes of real world bestpractice throughout the text

Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

* Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study
* Concise yet comprehensive and accessible approach made popular by the hugely su
ccessful previous editions
* New features include chapters on customer relationship management, business ethics and problem-based learning (PBL)

Revistas Económicas: Catalunya Empresarial - Junio 2010

Edición en formato Pdf de la revista Catalunya Empresarial correspondiente al mes de Junio de 2010.

Management Ebooks: "Think Yourself Successful: Rewire Your Mind, Become Confident, and Achieve Your Goals"

Dr. Alireza Azmandian was born in Tehran in 1953 and traveled to America in 1985, where he earned his master's degree in Engineering Management and his Ph.D. in Industrial and Systems Engineering from the University of Southern California. He returned to Iran in 1997 in order to pass on the invaluable achievements of the "technology of t
hought" to Iranians. While teaching at the University of Tehran, he founded the cultural-scientific institute Padideh Fekr (The Technology of Thought). Azmandian has spread his message in more than 30 nations in North America, Asia, Africa, and Europe.

lunes, 13 de septiembre de 2010

Marketing Ebooks: "Nation branding: Concepts, Issues, Practice"

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that pre vivid illustrations of nation branding in practice.

Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book pres:

* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readabl
e fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia
Clearly and coherently structured, the book is an essential introduction to nation br
anding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Key Features:

* Seminal text in a cutting-edge, controversial and crucial field of global importance
* Ideal blend of theory and practice
* Twenty individual country case studies, including USA, Hong Kong, Japan, New Zealand, Spain and China.

The Leader Magazine, September/October 2010

Edición en formato Pdf de la revista The Leader correspondiente a los meses de septiembre - octubre de 2010.

Management Ebooks: "When Markets Collide: Investment Strategies for the Age of Global Economic Change"

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems--and a call to action for investors who may fall victim to misinterpreting important signals. While some have tended to view asset class mispricings as mere “noise,” this compelling book shows why they are important signals of opportunities and risks that will shape the market for years to come. One of today's most respected names in finance, Mohamed El-Erian puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

domingo, 12 de septiembre de 2010

Revistas Económicas: América Economía - Septiembre 2010

Edición en formato Pdf de la revista América Economía correspondiente al mes de septiembre. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

viernes, 10 de septiembre de 2010

Marketing Ebooks: "La PYME y el Comercio Electrónico"

Esta publicación muestra veinte experiencias de éxito de pymes españolas que han decidido apostar con fuerza por el comercio electrónico.

Son empresas de sectores muy diversos (alimentación, transporte, deco- ración, ocio...), empresas nacidas gracias a Internet, y empresas de toda la vida que han sabido aprovechar las nuevas oportunidades que ofrecía la red; empresas pequeñas y empresas que se han hecho grandes; en definitiva, empresas de zonas de España
muy dispares con un mismo denominador común: venden por Internet.

Kiplinger's Personal Finance - October 2010

Kiplinger's Personal Finance was written to help you do a better job of managing your personal and family financial affairs and to help you get more for your money. You get ideas on saving, investing, cutting taxes, making major purchases, advancing your care
er, buying a home, paying for education, health care and travel, plus much, much more.

Management Ebooks: "The Financial Times Guide To Investing. The Definitive Companion To Investment and The Financial Markets"

The Financial Times Guide to Investing will introduce you to the practical art of investing, and show you how to invest more successfully, whether you are actively involved in investing or simply thinking about it.

In addition to providing a simple guide to understanding how financial markets operate, it will allow you to follow and act on your own judgments based on a case studies and worked examples, giving you the expertise to experiment successfully with shares, bonds, funds and derivatives. Comprehensive and authoritative, this is the definitive guidebook to building your personal financial portfolio and investing in the financial markets with skill and confidence.

Two of the greatest myths about investment are, firstly, that financial assets and markets are hideously complicated and confusing, and secondly that you have to pay 'experts' to make far greater returns on your money than you could achieve on your own. In truth the most important things you need to know about investing are based on common sense.

jueves, 9 de septiembre de 2010

Marketing Ebooks: "Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships"

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller, THE TRUSTED ADVISOR, how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. TRUST-BASED SELLING shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. TRUST-BASED SELLING. a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Marketing Magazines: Advertising Age - 06 September 2010

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

Revistas Económicas: Talent Management Magazine - Julio 2010

Edición en formato Pdf de la revista Talent Management correspondiente al mes de julio de 2010.

Management Ebooks: "Harvard Business Review on Turnarounds"

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an ent
ire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

This dynamic collection of articles features the latest theories on change management and real-world stories of successful turnaround efforts. With compelling first person stories about successful turnarounds, readers will learn how to address their own organizations' needs from such diverse figures as Rich Teerlink, Gary Hamel, and Bill Parcells.