miércoles, 24 de agosto de 2011

Management Ebooks: "Buy-In: Saving Your Good Idea from Getting Shot Down"


You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure
their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:


· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.


· Confusion: They present so much data that confidence in your proposal dies.


· Fearmongering: Critics catalyze irrational anxieties about your idea.


· Character assassination: They slam your reputation and credibility.


Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

martes, 23 de agosto de 2011

Inc. Magazine - September 2011


Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.


Marketing Ebooks: "Marketing Strategy and Competitive Positioning"


Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.


lunes, 22 de agosto de 2011

Inc. Magazine - July/August 2011


Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies fo
r your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.


Management Ebooks: "The Little Big Things: 163 Ways to Pursue EXCELLENCE"


There is little doubt that no one, with the exception of Peter Drucker, has had more influence in shaping the idea of modern management than Tom Peters. Peters still has the same vigor and enthusiasm he had when the classic "In Search of Excellence" was published in 1982. Unlike so many dry, boring books on business, Tom Peters has a compelling, in-your-face style that makes this book as fun to read as it is insightful. An enemy of conformist 'suits', mindless mega-mergers, and the status quo, Peters urges readers to embrace diversity, cherish weirdness, and manage by turning off the computer and hitting the streets.

This is one of those rare business books that is as essential for the small business owner or freelancer as it is for the head of a major corporation. Beginning with a fiery call-to-arms to companies and businesspeople to get 'back to basics', this book is the guidebook on how to excel at the people side of business and a reminder to 'never forget why you're here'. Some examples of Tom's timeless wisdom include: Love Your Competitors; Leave Your Wallet at Home; Appoint an Ombudsman for Common Sense; and, Cut Red Tape. Now more than ever, businesspeople need a voice of experience and wisdom to guide us through this time of financial uncertainty. Tom Peters is - as he always has been - just that voice.


viernes, 19 de agosto de 2011

The Economist - 20th August 2011


The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.


Revistas Económicas: Fast Company - September 2011


Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.


jueves, 18 de agosto de 2011

Management Ebooks: "Jack: Straight from the Gut"


They called him Neutron Jack. They called him the world's toughest boss. And then Fortune called him "The Manager of the Century." In his twenty-year career at the helm of General Electric, Jack Welch defied conventional wisdom and turned an aging behemoth of a corporation into a lean, mean engine of growth and corporate innovation. In this remarkable autobiography-a classic business book and runaway New York Times bestseller now updated with a new afterword by the author-Jack Welch takes us on the rough-and-tumble ride that has been his remarkable life.

From his working-class childhood to his early days in G.E. Plastics to his life at the top of the world's most successful company, Welch tells his intensely personal story with his well-known fire and candor. And although it chronicles billion-dollar deals and high-stakes corporate standoffs, Jack is ultimately a story about people-from a man who based his career on demanding only the best from others and from himself.


domingo, 14 de agosto de 2011

Revistas Económicas: América Economía - Julio 2011


Edición en formato Pdf de la revista América Economía. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.


sábado, 13 de agosto de 2011

Marketing Ebooks: "Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8 edition"


The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision.


jueves, 11 de agosto de 2011

Marketing Ebooks: "Marketing Across Cultures"


Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

The text adopts a cultural approach to international marketing, w
hich has two main dimensions:
· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.
· An intercultural approach, which is centred on the study of interaction between business people from different cultures.

The book is invaluable for senior undergraduate students who have
studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.


martes, 9 de agosto de 2011

Bloomberg Businessweek - 08 August 2011


Bloomberg Businessweek - World's leading business magazine.
Timely, useful, provocative, innovative. Each issue of Businessweek features in-depth perspectives on the financial markets, industries, trends, technology and people guiding the economy. Draw upon Businessweek's timely incisive analysis to help you make better decisions about your career, your business, and your personal investments.


Management Ebooks: "Manager's Guide to Social Media"


Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:

  • Manage your company’s online reputation
  • Set internal policies on the proper use of social media
  • Build "rivers" of information to outsmart the competition
  • Implement social tools internally to support virtual teams
  • Forecast the next trends in social media


domingo, 7 de agosto de 2011

Management Ebooks: "Enchantment: The Art of Changing Hearts, Minds, and Action"


Apple's former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Out
smarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.

The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.


Kawasaki makes good use of subheads and bullet points, rendering informatio
n in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.


Revistas Económicas: Inversor Global - Agosto 2011


Edición en formato Pdf de la revista Inversor Global correspondiente al mes de Agosto de 2011.


sábado, 6 de agosto de 2011

Marketing Ebooks: "Marketing Planning: Strategy, Environment and Context"


Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.