domingo, 26 de diciembre de 2010

Bloomberg Markets Magazine - January 2011


Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.


sábado, 25 de diciembre de 2010

Revista Inversion & Finanzas - 17 Diciembre 2010


Edición en formato Pdf de la revista Inversión & Finanzas correspondiente al mes de Diciembre de 2010.



Management Ebooks: "Soup: A Recipe to Nourish Your Team and Culture"


Why it matters who's stirring the pot

Soup offers an inspirational business fable that explains the "recipe" you can use to create a winning culture and boost employee morale and engagement. The sto
ry follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the key ingredients to unite, engage, and inspire her team and create a culture of greatness.

* From the bestselling author of The Energy Bus, The No Complaining Rule, and Training Camp
* Find out how culture drives behavior, behavior drives habits, and habits deliver results
* Create relationships that are the foundation upon which successful careers and winning teams are built
* Features quick takeaways you can use to invest in your people, build trust, create unity, and enhance engagement

A turnaround tale like few others, Soup will inspire you to work in your own company to unleash the passion that delivers superior results.

lunes, 20 de diciembre de 2010

Revistas Económicas: América Economía - Diciembre 2010


Edición en formato Pdf de la revista América Economía correspondiente al mes de septiembre. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.


viernes, 17 de diciembre de 2010

Marketing Ebooks: "La empresa 2.0 – Cinco historias para triunfar con los medios Sociales"


Las Redes Sociales se han convertido en un elemento indispensable en las Estrategias de Marketing y Comunicación de las empresas, fundamentalmente en lo que se refiere a la mejora de la competitividad empresarial. Las estrategias de comunicación de las organizaciones deben contemplar las Redes Sociales, como soporte
s nuevos de conversación y participación de los ciudadanos. Estas plataformas ofrecen a las empresas nuevas formas de comunicación más relevantes para los usuarios. Actualmente los medios de comunicación ya no se parecen en nada a la idea clásica que cualquiera puede tener, cada vez es más habitual que un medio sea más una red social que un entorno de lectura de información, persiguiendo con ello una mayor participación del público objetivo.


jueves, 16 de diciembre de 2010

Management Ebooks: "The A to Z of Corporate Social Responsibility"


CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and
standards in the field.

The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from general concepts such as sustainability, stakeholder management, business ethics and human rights to more specific topics such as carbon trading, microfinance, biodiversity, the Base of the Pyramid model and globalisation. In addition to definitions of the most important terms across the wide ran
ge of CSR associated topics, this book also covers all the most important codes and guidelines, such as the Equator Principles, the UN Global Compact and ISO standards, as well as providing background on organizations such as the World Business Council for Sustainable Development and Transparency International and profiles of CSR in particular industries and regions.

This paperback edition includes all the latest developments in CSR as well as incorporating new sections on boardroom pay, the sub-prime market and the financial crisis.

miércoles, 15 de diciembre de 2010

Marketing Ebooks: "Advertising and Promotion"


Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.

The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.


martes, 14 de diciembre de 2010

Marketing Ebooks: "Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More"


"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion


Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of
Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:


Newspaper and magazine ads • Flyers, brochures, and invitations • Direct mail campaigns


• Catalogs • Web sites • E-mail and Internet advertising • Teleservicing • Audiovisual materials • Publicity tools and techniques • And more!

Entrepreneur - January 2011


Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.


lunes, 13 de diciembre de 2010

Marketing Ebooks: "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition"


ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.


Advertising Age - 13 December 2010


Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".


Revistas Económicas: Harvard Business Review - January/February 2011


Edición en formato Pdf de la revista Harvard Business Review correspondiente a los meses de Enero y Febrero de 2011.


domingo, 12 de diciembre de 2010

viernes, 10 de diciembre de 2010

Marketing Ebooks: "Exploring Marketing Research, 9 Edition"


EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.


jueves, 9 de diciembre de 2010

Marketing Ebooks: "Marketing, 10th edition"


With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.


miércoles, 8 de diciembre de 2010

Revistas Económicas: América Economía - Noviembre 2010


Edición en formato Pdf de la revista América Economía correspondiente al mes de septiembre. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.


Marketing Ebooks: "The Brand Marketing Book"


Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included.


domingo, 5 de diciembre de 2010

Advertising Age - 06 December 2010


Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".


viernes, 3 de diciembre de 2010

Kiplinger's Personal Finance - January 2011


Kiplinger's Personal Finance was written to help you do a better job of managing your personal and family financial affairs and to help you get more for your money. You get ideas on saving, investing, cutting taxes, making major purchases, advancing your care
er, buying a home, paying for education, health care and travel, plus much, much more.


HR Magazine - December 2010


Edicion en formato Pdf de la revista HR Magazine correspondiente al mes de diciembre de 2010.


jueves, 2 de diciembre de 2010

Management Ebooks: "How to Understand Business Finance"


The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.

How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It describes a business as it proceeds from initial set-up through its first year of trading, providing a quick course on business finance as it relates to business growth. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

Management Ebooks: "Negotiating for Dummies"


Unless you live alone in a cave, you spend a good part of each day negotiating – with your boss, your staff, your vendors, or clients, with your spouse, your kids, and even your neighbor with the rambunctious rottweiler. Negotiating is all about getting what you want in life. And whether it’s closing a multimillion-dollar deal, buying a home, or debating body-piercings with your teenager, the basic negotiating skills required are always the same. You’d be surprised how quickly you can master those skills, with the right coach to guide you, and you’d be amazed at how you’re life can be transformed once you do.

Get ready to be transformed. Negotiating For Dummies offers a new approach to getting what you want in life, based on personal integrity and persuasion, not tricks and coercion. In plain English, master negotiators Michael and Mimi Donaldson explain the six steps to successful negotiations and arm you with tested-in-the-trenches techniques that help you:

Get people to do what you want without threats or deceit Always negotiate from a position of strength:
Achieve win-win results in every negotiation Build trust, goodwill, and mutual respect Communicate more clearly and effectively Advance your career Reduce stress in your everyday life Stop spinning your wheels in endless debate and miscommunication. Discover how much easier and more rewarding life can be once you’ve mastered the simple, easy-to-master methods for:


Identifying your values and creating a mission statement Developing a plan based on thorough research and putting it into action Setting limits and sticking to them Maintaining your emotional distance Fine-tuning your listening skills Communicating clearly and handling hot -button issues with grace Reading signs of resistance and receptivity Dressing for success Monitoring and controlling your body language Closing the deal
How well you do, how happy you are , and whether you get what you want, or get passed over, have a lot to do with how good a negotiator you are. Let Negotiating For Dummies show you how to become a master negotiator.


Management Ebooks: "Think Yourself Successful"


Dr. Alireza Azmandian was born in Tehran in 1953 and traveled to America in 1985, where he earned his master's degree in Engineering Management and his Ph.D. in Industrial and Systems Engineering from the University of Southern California. He returned to Iran in 1997 in order to pass on the invaluable achievements of the "technology of thought" to Iranians. While teaching at the University of Tehran, he founded the cultural-scientific institute Padideh Fekr (The Technology of Thought). Azmandian has spread his message in more than 30 nations in North America, Asia, Africa, and Europe.


miércoles, 1 de diciembre de 2010

Inc. Magazine - December 2010/January 2011


Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies fo
r your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.