miércoles, 31 de marzo de 2010

Marketing Ebooks: "Total Access"

Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology.

What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm.

In this unconventional model, says McKenna, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model. For marketers, the end goal changes from creating brand awareness to satisfying customers. And brand itself becomes a "persistent presence" which sustains the customer dialogue however and whenever the customer chooses.

McKenna argues that marketers must shed their marginal role as image creators and take on the brave new role of managing this new infrastructure. They must learn to operate with one foot in marketing and one foot in information systems-integrating the people and technological tools necessary to deliver value and novelty to every customer anytime, all the time. Competitive advantage will come from engaging the entire business in this total access network-making marketing a mission-critical, enterprise-wide responsibility.

A rousing manifesto by a renowned pioneer of high-tech marketing, Total Access will remake marketing and redefine success in our networked world.

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Revista PYMES (Diario Clarín) - Marzo 2010

Edición en formato Pdf de la revista PYMES del Diario Clarín correspondiente al mes de marzo de 2010.

Revista Imagen y Comunicación - Febrero 2010

Revista en la que, mes a mes, se da a conocer temas relacionados con la imagen pública, la comunicación interna, la responsabilidad social, la gestión en tiempos de crisis, formación de portavoces, y entrevistas a representantes de gremios empresariales, empresarios, políticos y personajes de interés público.

Management Ebooks: "Beat The Crisis"

Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression.

In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly.

However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately.

Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.

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martes, 30 de marzo de 2010

Marketing Ebooks: "7 Secrets of Marketing in a Multi-Cultural World "

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. Centering on correct cultural archetypes is the key to developing and realizing corporate marketing goals. Corporate executives, marketing managers, advertising agencies, and individual sales people need to know how to contend with an increasing array of minority cultures at home and different markets, cultures, traditions, perceptions, and customs abroad.

This book explains why: Violating cultural archetypes triggers a culture's strong defensive mechanisms against your product; The key to inter-cultural communication and commerce is the ability to decode the culture; When we misunderstand cultural archetypes, we also misunderstand why sales pitches, presentations, and product offerings succeed or fail; We never have a second chance to make a first impression.

Revista RS - Responsabilidad Sostenibilidad (Marzo 2010)

Es la primera publicación colombiana especializada en el tema de la responsabilidad social empresarial. Creada en agosto de 2007, brinda a los grandes directivos y presidentes de compañías, a líderes de opinión, a importantes académicos y a otros expertos de las más altas calidades, un espacio para analizar y comentar los temas relacionados con la RSE y la importancia que ha cobrado en los mercados mundiales.

La Revista RS, catalogada por expertos como la mejor en el tema en Latinoamérica, también promueve el cuidado que deben tener las compañías con el medio ambiente; por eso, es la primera publicación comercial impresa totalmente en papel reciclado en Colombia.

Management Ebooks: "Innovate the Pixar Way"

“Details how this playful organization pres a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.”

Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work

Unleash Pixar-style creativity in any organization!

Authors of the business classic The Disney Way, Bill Capodagli and Lynn Jackson take a behind-the-scenes look at the company built upon the “magic” of Disney.

Readers of this concise and accessible book will learn how to apply Pixar’s secrets of success, which include the company’s ability to turn visions into clear directives and its remarkable focus on detail, which translates into products of the utmost quality. Other lessons include how to hire creative people and always challenging the status quo.

lunes, 29 de marzo de 2010

Revistas Económicas: Revista PYMES - Marzo 2010

Edición en formato Pdf de la revista PYMES correspondiente al mes de marzo de 2010.

Marketing Ebooks: "Excellence in Advertising"

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.

The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.

The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.

Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:

  • Building successful brands
  • Strategy development
  • The analysis and interpretation of qualitative research
  • Creative briefing
  • Media strategy


  • Managing relationships
  • Evaluating advertising
  • Loyalty
  • Shareholder value
  • Total communication strategy

Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.

Revistas Económicas: Revista Gestión de Compras Enero - Febrero 2010

Esta revista es edita por la Asociación Española de Profesionales de Compras, Contratación y Aprovisionamientos (AERCE). A través de Gestión de Compras,
la Asociación difunde periódicamente sus mensajes de información, formación y actualidad a los profesionales de Compras de toda España.

Management Ebooks: "Leadership Under Pressure"

In Leadership under Pressure, Col. Bob Stewart draws on his experiences in the army and in business, using them to illustrate the key attributes of a leader. In this timely and personal view of leadership, readers learn how to maintain morale in tough times, deal with a crisis, show courage to colleagues, and lead others by example. Personal stories and frontline details will give aspiring leaders valuable tools for crisis management and negotiation.

domingo, 28 de marzo de 2010

Marketing Ebooks: "Advertising and the Mind of the Consumer"

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

Revista Comercio Exterior, Transporte y Logística - Marzo 2010

Edición en formato Pdf de la revista Comercio Exterior correspondiente al mes de marzo de 2010.

Management Ebooks: "Business Words You Should Know"

Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn!

With this easy to use, easy to understand guide, you will:

  • Learn business vocabulary and how to use it confidently
  • Be able to reference key terms from all areas of business
  • Locate more than 1,000 clear definitions
Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already right in the thick of today's challenging business environment, you'll speak the language of the pros in no time!

sábado, 27 de marzo de 2010

Revistas Económicas: The Economist March 27th - April 2nd 2010

Edición en formato Pdf de la revista The Economist correspondiente al 27 de abril de 2010.

Marketing Ebooks: "The Mobile Marketing Handbook"

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gai
n competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.

The Leader Magazine March - April 2010

Edición en formato Pdf de la revista The Leader correspondiente a los meses de marzo - abril de 2010.

Management Ebooks: "The Warren Buffett Way"

Buffett is back . . . and better than before!

A decade has passed since the book that introduced the world to Warren Buffett -- The Warren Buffett Way by Robert Hagstrom -- first appeared. That groundbreaking book spent 21 weeks on the New York Times Hardcover Nonfiction Bestseller list and sold over 1 million copies.

Since then, Warren Buffett has solidified his reputation as the greatest investor of all time -- becoming even richer and more successful, despite the wild fluctuation of the markets. How does this value investing legend continue to do it? That's where Robert Hagstrom and the Second Edition of The Warren Buffet Way come in. This edition is a completely revised and updated look at the Oracle of Omaha -- comprising Buffett's numerous investments and accomplishments over the past ten years, as well as the timeless and highly successful investment strategies and techniques he has always used to come out a market winner. This edition is especially accessible as Buffett's basic tenets of investing are presented and illuminated with relevant and up to date examples.

viernes, 26 de marzo de 2010

Revistas Económicas: Business Week - 5 April 2010

Edición en formato Pdf de la revista Business Week correspondiente al 5 de abril de 2010.

Marketing Ebooks: "Punk Marketing"

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

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Revistas Económicas: Inversor Global - Marzo 2010

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de marzo de 2010.

Management Ebooks: "International Management"

This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available. For the Fourth Edition, the text has been extensively revised and updated, with the addition of more student exercises, assignments, exam questions, and new material on the Middle East. As in previous editions of this popular text, students will find an invaluable guide to key management theories, linked to practical examples from the US, Europe, Asia, and, in this edition, from other regions.

jueves, 25 de marzo de 2010

Marketing Magazines: CRM Magazine - March 2010

CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Marketing Ebooks: "Brand Sense"

'A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. read this book and watch how the professionals do it' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its
cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon.

This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathw
ay to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.

Revistas Económicas: Emprende - Marzo 2010

Edición en formato Pdf de la revista Emprende correspondiente al mes de marzo de 2010. Esta revista tiene como objetivo dar soluciones prácticas y de utilidad inmediata a las PYMES, para que puedan fortalecer su crecimiento en una sociedad en constante cambio.

Management Ebooks: "Strategies for the Green Economy"

Business leaders searching for a green strategy encounter few roadmaps and established rules and plenty of hidden twists and turns. Strategies for the New Green Economy describes how companies can succeed in the green marketplace, keeping pace with customer and societal demands to reduce their environmental impact.

In this book, Joel Makower provides clear guidance for this challenge. He offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals.

Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy systematically tackles the central issues of greening your business:

  • What does it take to be seen as an environmental leader?
  • What are the standards, implicit or explicit, that you must meet to be green?
  • How do you communicate what your business is doing right--and what it's doing wrong?
  • How can you overcome consumer, media, and activist distrust?
  • How can your company be heard amid the “green noise” in the marketplace?
  • What are the new opportunities emerging for companies in the green economy?

miércoles, 24 de marzo de 2010

Revista US News & World Report 2010-04

Edición en formato Pdf de la revista US News & World Report correspondiente al mes de marzo de 2010.

Marketing Ebooks: "The Marketing Book"

This fifth edition of the best-selling
Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics:

* Channel management - management of the supply chain
* Customer Relationship Management
* Direct marketing

* E-marketing

* Integrated marketing communications

* measurement of marketing effectiveness
* Postmodern and retro-marketing

* Relationship marketing

* Retailing
Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
* The authoritative reference source for marketers, now in its fifth edition

* An overview of current thinking and practice, revised to reflect shifts in the marketing world * Seminal collection of articles by leading academics and practitioners

Revistas Económicas: Decisión Empresarial - Marzo 2010

Edición en formato Pdf de la revista Decisión Empresarial correspondiente al mes de marzo. El objetivo de esta revista es consolidar y proporcionar conocimientos prácticos que sirvan como fuente de inspiración para la toma de decisiones y manejo empresarial de los hombres y mujeres de negocios, partiendo de un análisis objetivo, razonable, verdadero y con fundamentos científicos comprobables de la información que ofrece la realidad económica regional, nacional e internacional generada en el mundo.

Management Ebooks: "Business Intelligence Success Factors"

Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy

"Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'"
Anne Milley, Senior Director, Technology Product Marketing, SAS

"Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy."
Ron Powell, Editorial Director, Business Intelligence Network

Transform challenges into opportunities with emerging Business Intelligence technologies

Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization.

Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.

martes, 23 de marzo de 2010

Management Ebooks: Leopoldo Abadía "La Hora De Los Sensatos"

Primero nos explicó la crisis y ahora nos da las claves para superarla. Leopoldo Abadía nos propone en su nuevo libro, La hora de los sensatos, las mejores soluciones para salir de la crisis, y lo hace desde un punto de vista positivo y optimista.

Un texto fácil, ameno y cargado detalles de la vida cotidiana con el que el lector se identificará. Abadía demuestra en La hora de los sensatos que no hay que ser un gurú de la economía para entender que el sentido común es clave para salir adelante.

Después de La crisis ninja, el libro español de no ficción más vendido en el año 2009, Leopoldo Abadía lanza, con su personal tono cercano y desenfadado, una mirada reflexiva y crítica, en la que aparte de la economía, analiza también el mundo de la política y la sociedad.

Por último, os dejo el enlace para descargar el libro de Leopoldo Abadía "La hora de los sensatos" en formato Pdf.

Revistas Económicas: América Economía - Marzo 2010

Edición en formato Pdf de la revista América Economía correspondiente al mes de marzo. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

Marketing Ebooks: "The Entertainment Marketing Revolution"

Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you're in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how.

Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You'll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. You'll also learn how to create tomorrow's blockbuster properties, starting right now.

* Marketing and the 4 C's of entertainment Bring together everything that matters: content, conduit, consumption, and convergence * Seize the time, create a blockbuster Organize your marketing to strike while the iron is hottest * Solutions for every entertainment product and medium Film, video, broadcast, cable, radio, music, print, games, sports, travel, and more * How the winners keep on winning Diller, Levin, Eisner: staying on top in the world's most brutal business * Character as brand Magical profits: the lessons of Harry Potter * New markets, new niches, new paradigms Identifying tomorrow's trends and opportunities before your competitors do * Bringing your brand to life Location-based entertainment, "experiential branding," and beyond

Next-generation marketing in the $500 billion global entertainment marketplace.

  • Marketing every form of entertainment: film to print, music to travel, electronic games to theme parks
  • Spinoffs, licensing, and beyond: creating properties that keep on paying
  • Cutting through the 3,000 marketing messages your customer will see today
  • The real effects of new technology: from piracy to e-books, TiVo to digital overlays
  • Print after the Web: next-generation marketing for books, newspapers, and magazines
  • The independents: new studios, new networks, new players, new media

There's still no business like show business: only show business is more gigantic, more fast-paced, more fickle, and more insanely competitive than ever before. Entertainment marketing is like no other form of marketing. Before you can begin to sell a product, you must sell an experience. The budgets are huge: so are the burn rates. The planning takes years: the results can be known overnight. The successes are colossal: so are the failures.

Top entertainment industry consultants Al Lieberman and Pat Esgate have brought together the first complete primer on entertainment marketing in the 21st century. They offer a smart, up-to-the-minute overview of today's radically new global entertainment marketplace, then show you how exactly how to identify, target, and reach your market—whatever, whoever, and wherever it may be.

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lunes, 22 de marzo de 2010

Management Ebooks: Enrique Dans "Todo Va A Cambiar"

Enrique Dans nos explica en este libro qué trasformaciones ha supuesto la irrupción de Internet en los modelos de negocio de sectores relacionados con el entretenimiento y la cultura (tales como la industria discográfica, la audiovisual, los medios de comunicación o el sector editorial) y nos describe cómo y en qué medida las disrupciones tecnológicas van a seguir manifestándose en los próximos años, al tiempo que nos indica cuáles son las referencias a observar y los movimientos del mercado que debemos monitorizar.

Igualmente, nos explica qué política y legislación debe aplicarse a la propiedad intelectual, por qué no tiene sentido luchar contra las mal llamadas descargas ilegales, y en qué sentido nos favorece a todos preservar la llamada "neutralidad de la red".

Por último, os dejo el enlace para descargar el libro de Enrique Dans "Todo va a cambiar" en formato Pdf.

Revista IESE Enero - Marzo 2010

El IESE (Instituto de Estudios Superiores de la Empresa), es la escuela de posgrado en Dirección de Empresas de la Universidad de Navarra. Cuenta con campus en Barcelona y Madrid, y sedes en Nueva York y Múnich. Ofrece formación en dirección general de empresas e instituciones. Es una de las escuelas de negocios más importantes del mundo, reconocida por sus programas para ejecutivos (Executive Education), por su Programa MBA (en su versión a tiempo completo o a tiempo parcial: el Executive MBA y el Global Executive MBA), así como por los programas para la formación de profesores de 'management' y el doctorado en Administración de Empresas (PhD).

Actualmente la escuela cuenta con más de 32.000 antiguos alumnos que trabajan en 104 países. De sus graduados, el 65% son directores generales y un 30% directores de división. Conforman así una de las redes de ex-alumnos más importantes del mundo a través de la Agrupación de Miembros del IESE.

Marketing Ebooks: "Strategic Customer Management"

A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers.

Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies.

Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature--simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations.

The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.

domingo, 21 de marzo de 2010

Revistas Económicas: Talent Management Magazine - March 2010

Edición en formato Pdf de la revista Talent Management correspondiente al mes de marzo de 2010.

Marketing Ebooks: "El Libro Blanco de la Televisión Interactiva"

El presente Libro Blanco, que nace con el objetivo de clarificar, homogeneizar y crear unos estándares en el entorno de la televisión interactiva, es el producto de las reuniones de un Grupo de Trabajo de IAB Spain.
Pretendemos que este Libro se consolide como un documento de consulta para cualquier profesional anunciante interesado en conocer los beneficios y las ventajas de la televisión interactiva como plataforma publicitaria. En él, el lector encontrará una descripción de múltiples aspectos relacionados con las campañas de marketing y publicidad realizadas en la TVi con el fin de aclarar cuestiones a veces confusas debido a la novedad del medio.

Management Ebooks: "The Next Global Stage"

Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage.

A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. Legendary business strategist Kenichi Ohmae—who in The Borderless World, published in 1990, predicted the rise and success of globalization, coining the very word—synthesizes today's emerging trends into the first coherent view of tomorrow's global economy—and its implications for politics, business, and personal success.

Ohmae explores the dynamics of the new "region state," tomorrow's most potent economic institution, and demonstrates how China is rapidly becoming the exemplar of this new economic paradigm. The Next Global Stage offers a practical blueprint for businesses, governments, and individuals who intend to thrive in this new environment. Ohmae concludes with a detailed look at strategy in an era where it's tougher to define competitors, companies, and customers than ever before.

As important as Huntington's The Clash of Civilizations, as fascinating as Friedman's The Lexus and the Olive Tree, this book doesn't just explain what's already happened: It offers a roadmap for action in the world that's beginning to emerge.

sábado, 20 de marzo de 2010

Revistas Economicas: The Economist March 20th - March 26th 2010

Edición en formato Pdf de la revista The Economist correspondiente al 26 de marzo de 2010.

Marketing Ebooks: "International Strategic Marketing"

A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.

The book uses case studies to develop an understanding of international marketing principles for firms operating in Europe, including MNCs, SMEs and firms in the Fast Moving Consumer Goods market, as well as examples from both the industrial market and the service industries. It also covers the global marketing opportunities in Far Eastern markets and the third world, and the many developments within the European Union and the Sin
gle European Market. With a comprehensive subject approach, this book helps readers develop an understanding of marketing firms in Europe that is firmly based in illustrative examples.

Management Ebooks: "Forget the Elephants, Watch Out for the Fleas"

Many people have heard the saying "the elephant in the room," meaning an issue that is impossible to overlook (no matter how hard you try!). The strange thing is, most people seem to concentrate and focus only on these big issues, thinking that if they are worked out and sorted out, everything else will be fine. But what we really need to look out for are the "fleas," the small issues. These little, pesky, and annoying things in life have the ability to become quite large over time, possibly as big as an elephant, and they need to be overcome and eradicated before that happens. Justin Herald tackles the areas that are most likely to be the fleas in people's lives, so they can recognize and resolve them before they grow in
to larger and more difficult-to-handle problems. It's the small issues that can create big problems, so forget the elephants, and watch out for the fleas.

viernes, 19 de marzo de 2010

Revistas Económicas: CIO Insight, 1st Quarter, 2010

CIO Insight is the business journal of record for today's senior IT decision-makers. Its mission: to provide the IT elite with articles about the cutting-edge strategies, management techniques and technology perspectives they need to succeed in the digital economy.

Marketing Ebooks: "Tour:Smart: And Break the Band"

From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. More than 100 luminaries and leading organizations from the world of touring—among them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as club owners, tour managers, and even sex advisors—provide handy insider know-how along with insight on mistakes commonly made by novice bands. Chapters ad
dress the nitty-gritty of touring, with instructions on how to secure venues and publicity, how to stay healthy on the road, and how to keep the budget in the black. Loaded with hundreds of years' worth of collective hands-on experience from those steeped in the music business, this is a must-have resource for creating an unforgettable tour.

Management Ebooks: "La Ciencia de Hacerse Rico"

El libro que transformó radicalmente la vida de Rhonda Byrne y que la inspiró para escribir su best-seller El secreto.
Alcanzar la riqueza y prosperidad que anhelamos nunca ha estado tan cerca, gracias a los principios que aparecen en este libro, fruto de años dedicados a estudiar las razones del éxito profesional y personal. En este clásico del siglo XX, Wallace D. Wattles sentó las bases de un pensamiento revolucionario, que fue seguido por Napoleón Hill, Robert Schuller o Anthony Robbins, entre muchos otros. El cambio de actitud, la solidaridad, la creatividad, la imaginación son indispensables para alcanzar y atraer los objetivos deseados. Este libro da la respuesta a la pregunta de cómo conseguir el éxito que buscamos. La ciencia de hacerse rico es un libro de crecimiento personal que desvela los principios universales cuya efectividad se han demostrado a lo largo de los años.

jueves, 18 de marzo de 2010

Marketing Magazines: Revista Brandlife 18 de marzo 2010

Edición en formato Pdf de la revista Brandlife correspondiente al 18 de marzo de 2010.

Marketing Ebooks: "The Online Marketing Inside Out"

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

  • The changing face of marketing
  • The new frontier of PR and media
  • Using your web site to generate income
  • Getting the most from the search engine crowd
  • Promote your message through socializing
  • Implementing profitable email marketing campaigns
  • Getting others to sell your products for you
  • Spreading your message through online advertising.

Management Ebooks: "Management and Leadership Development"

Chris Mabey and Tim Finch-Lees provide a fresh analysis of the concept and practice of management and leadership development (MLD). Grounded in research, the authors set out the current state of management and leadership development practices, before introducing readers to competing theories of MLD and offering them a more critical perspective. Throughout the book, ideas are illustrated by international case studies and vignettes that evoke the perceptions and interests of the whole range of stakeholders in the management development process.

miércoles, 17 de marzo de 2010

Revistas Económicas: Ejecutivos - Febrero 2010

Edición en formato Pdf de la revista Ejecutivos correspondiente al mes de febrero de 2010.

Marketing Ebooks: "The Ultimate Marketing Toolkit"

Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:

  • Logos that get attention
  • Newsletters that generate business
  • Sound bites that customers remember

Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.