Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Excellent Book, Gracias.
ResponderSuprimirsi estuviera la versión en español estaría super bueno, se agradece el aporte. Saludos
ResponderSuprimirQuería dejarte un agradecimiento por el laburo que haces o hacen. Muchas gracias, es de gran ayuda.
ResponderSuprimir'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
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