miércoles, 14 de septiembre de 2011

Marketing Ebooks: Philip Kotler "Principles of Marketing (14th Edition)"


Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.


The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


10 comentarios:

  1. Excellent Book, Gracias.

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    Respuestas
    1. PODRIAS COMPARTIRMELA POR CORREO QUE EL LINK DE DESCARGA NO FUNCIONA? GRACIAS mariale21285@gmail.com

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  2. si estuviera la versión en español estaría super bueno, se agradece el aporte. Saludos

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  3. Quería dejarte un agradecimiento por el laburo que haces o hacen. Muchas gracias, es de gran ayuda.

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  4. 'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
    Business Consultant

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  5. el link no anda...
    súbelo de nuevo porfa!

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  6. Thanks for sharing such a nice information on Marketing management, for more details please click on Marketing Management.

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  7. hola... me aparece rota la liga... ¿me puedes decir si la cambiaste de lugar? Gracias.
    Hernando

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  8. Hola Rody un gran favor podrias enviarme a mi correo el archivo de Marketing Ebooks: Philip Kotler "Principles of Marketing (14th Edition)", mi correo es:
    lalm04@gmail.com, gracias un bue aporte.

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  9. Este comentario ha sido eliminado por el autor.

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