sábado, 1 de agosto de 2009

Gurús del Marketing: Philip Kotler

Philip Kotler (Chicago, Illinois, 27 de mayo de 1931), es un economista y especialista en marketing estadounidense, titular distinguido, desde 1988, de la cátedra de Marketing Internacional S.C. Jhonson & Son en la J.L. Kellogg Graduate School of Management perteneciente a la Northwestern University en Evasto, Illinois, seis veces consideraba por Business Week la mejor facultad en temas empresariales de los Estados Unidos. Obtuvo su Maestría en la Universidad de Chicago y PhD en el MIT (Instituto Tecnológico de Massachussets), ambos en Economía. Realizó trabajos posdoctorales en matemáticas en la Universidad de Harvard y en ciencias del comportamiento en la Universidad de Chicago.

El profesor Kotler ha sido distinguido por innumerables premios y galardones en los últimos 40 años, fue elegido Líder en Pensamiento de Marketing por la AMA en 1975 ( American Marketing Association ) volviendo a ser galardonado en 1978 con el Paul Converse Award y el Distinguished Marketing Educador Award en 1995 de la misma asociación.Doctor Honoris Causa por las universidades de Estocolmo, Zurich, Viena, Atenas, DePaul, entre otras.

Dedicado principalmente a las actividades académicas, también ha trabajado en el ámbito privado. Fundó Kotler Marketing Group (KMG) una consultora que asesora a las compañías en las áreas de estrategia, planeamiento y organización del marketing internacional. Kotler ha viajado por Europa, Asia y América latina como consultor de varias firmas internacionales. AT&T, IBM, General Electric, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, McDonald's, Motorola, Ford Motor, JP Morgan y Novartis son algunas de las empresas para las que ha trabajado.

Os dejo los siguientes links para que podáis descargar algunos ebooks de Philip Kotler:

Descargar - Philip Kotler - Principles Of Marketing

Descargar - Philip Kotler - Marketing Management

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