Marketing Ebooks: "La presencia de la entidades financieras en las redes sociales"

Estudio que analiza la presencia de las principales empresas del sector financiero en los medios sociales y las estrategias que utilizan para incrementar y proteger su reputación corporativa. El estudio comprueba si los bancos y cajas de ahorros líderes del mercado y con red comercial en España - incluyendo tanto a entidades internacionales como nacionales - están aplicando una política de Comunicación externa que incorpore las redes sociales y la blogosfera en sus estrategias de imagen y marca.

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Management Ebooks: "Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services"

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

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