Mostrando entradas con la etiqueta Consultoria. Mostrar todas las entradas
Mostrando entradas con la etiqueta Consultoria. Mostrar todas las entradas

viernes, 22 de octubre de 2010

Management Ebooks: "How to Make It Big as a Consultant"


With over 70,000 copies in print - this is the classic guide to success in the demanding world of consulting.

A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words - consultants need help!

That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.

Completely updated, the third edition includes new chapters on how to do eff
ective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:

* Understand what clients think they need (and analyze if it's what they really need)
* Market the business--both directly and indirectly
* Create the structure for an assignment (proposals, pricing, contracts, scheduling)
* Solve clients' problems (using the Harvard Case Study Method)* Structure and run the business (all the legal, tax, and insurance issues)
* Grow and evolve to become an outstanding consultant--one that clients turn to again and again.


lunes, 4 de octubre de 2010

Management Ebooks: "90 Days to Success in Consulting"


Interested in entering the consulting business? Already have a consulting practice but want to take its profits to the next level? 90 Days to Success in Consulting provides an action plan for success in the ultra-competitive consulting industry. The book is designed to logically take you through the major consulting topics and provide action items to be done in the next 90 days for immediate business functions, as well as for planning the future phases of your consulting journey. The book covers the various opportunities available, including the traps and pitfalls to avoid, ensuring a successful career as a consultant.


lunes, 9 de agosto de 2010

Management Ebooks: "The Business of Consulting"


The consulting profession has become one of the fastest-growing industries in the '90s, and observers expect that both the demand for such services and the avocation's undeniable allure will continue to draw people into the profession. However, management consultant Elaine Biech believes that most newcomers are completely unprepared for the operational realities they encounter. So after two decades of mastering the accounting, marketing, and managing skills necessary to succeed as a consultant, she has organized them into one helpful volume called The Business of Consulting: The Basics and Beyond. Biech considers all phases of a typical consulting business, from start-up and attracting new business to subcontracting and balancing personal and professional responsibilities. An accompanying disk includes various documents and worksheets described in the text.


martes, 3 de agosto de 2010

Management Ebooks: "The McKinsey Way"


The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches - and solves - the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to e
veryone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be.


viernes, 30 de julio de 2010

Management Ebooks: "McKinsey's Marvin Bower: Vision, Leadership, and the Creation of Management Consulting"


A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal.

Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose.


jueves, 29 de julio de 2010

Marketing Ebooks: "Marketing Your Consulting Services: A Business of Consulting"


To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.

Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech one of the foremost experts in the field of consulting this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips.


martes, 27 de julio de 2010

Management Ebooks: "The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives"


For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business.

The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers
, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:

"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."

"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.""Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation.""When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose
was to control creativity."
"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."
"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."


miércoles, 11 de noviembre de 2009

Management Ebooks: "How to Make it Big as a Consultant"


Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, "How to Make it Big as a Consultant" is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. Completely updated and revised throughout, the fourth edition features three new chapters on developing strategies for clients, how to lead consulting teams, and the consulting wisdom of Peter Drucker. This long-depended-upon guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.