The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Mostrando entradas con la etiqueta George Cheney. Mostrar todas las entradas
Mostrando entradas con la etiqueta George Cheney. Mostrar todas las entradas
miércoles, 21 de julio de 2010
Management Ebooks: "Corporate Communications"
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
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