This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
Mostrando entradas con la etiqueta Services Marketing. Mostrar todas las entradas
Mostrando entradas con la etiqueta Services Marketing. Mostrar todas las entradas
viernes, 3 de septiembre de 2010
Marketing Ebooks: "Services Marketing"
This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
Suscribirse a:
Entradas (Atom)
