viernes, 3 de septiembre de 2010

Marketing Ebooks: "Services Marketing"


This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.


No hay comentarios:

Publicar un comentario en la entrada