Marketing Ebooks: "Mobile Marketing: Finding Your Customers No Matter Where They Are"

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include:

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

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Marketing Ebooks: "iPhone and iPad Apps Marketing"

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You’ll Learn How To:

* Identify your app’s unique value, target audience, and total message
* Understand the App Store’s dynamics and choose the right strategy to cut through clutter
* Set the right price for your app
* Get App Store and third-party reviewers to recommend your apps
* Write effective press releases for your apps and time your publicity for maximum effectiveness
* Blog about your app and get the attention of influential bloggers
* Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
* Use promotions and cross-marketing, just like professional marketers do
* Build an audience that will buy your next app, too!

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Noticias: Steve Jobs: "Google quiere matar al iPhone. No les dejaremos"

Steve Jobs, en una reunión franca dentro de su empresa, quizá demasiado franca, ha hecho una serie de contundentes comentarios sobre empresas competidoras. Según Wired, Jobs criticó que Google, con su Nexus One, se hubiera metido en el mercado de la telefonía móvil donde está Apple. "Nosotros no hemos entrado en el negocio de los buscadores. Ellos han entrado en el negocio de los teléfonos. No es un error, quieren matar al iPhone. No les dejaremos". No fueron las únicas, ni más contundentes, palabras dirigidas a Google. El mantra corporativo que dice que Google no es el diablo, le parece a Jobs "bullshit" que las traducciones más indulgentes apuntan hacia la idea de tontería o gilipollez. La tensión entre ambas compañías se ha reflejado estos días con la noticia de que Apple negocia con Microsoft ofrecer su buscador Bing, por defecto, en el iPhone.

Pero en este reparto de palmetazos, no todos fueron para Google. Según Macrumors también hubo para Adobe. Jobs ve innecesario implementar su programa Flash en el iPad "porque el mundo se está moviendo hacia el HTML5". A criterio de Jobs, muchas veces, cuando un Mac se cuelga es por culpa de Flash.

Jobs comentó que las actualizaciones del sistema operativo del iPhone harán imposible al sistema rival de Google, Android, alcanzarlo. Anunció importantes actualizaciones para el iPhone. Sobre el Blue-ray, Steve Jobs prefiere esperar a que tenga una mayor penetración en el mercado y a que su software albergue menos "desorden".

Fuente:www.elpais.es