Marketing Ebooks: "100 Great PR Ideas: From Leading Companies Around the World"

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

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Marketing Ebooks: "Full Frontal PR"

On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line.

In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.

If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.

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Marketing Ebooks: "Guerrilla P.R. 2.0"

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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Marketing Ebooks: "The Fall of PR and Rise of Advertising"

When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR business the same treatment.

The Fall of PR & the Rise of Advertising, with a foreword by Al Ries, analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth's books, Detective Marketing and ONE, have firmly established him as one of today's most refreshing business thinkers. In his latest book, The Fall of PR & the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade mark, funny, original and provocative style, the book adds whole new dimensions to the business world.

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Conceptos de Marketing desde otro punto de vista

Si tenias dudas sobre algunos conceptos de marketing como: marketing directo, telemarketing, reconocimiento de marca, etc. las mismas desaparecerán una vez que hayas leído este post. En el se explica de una forma muy intuitiva el significado de algunos de los conceptos básicos del marketing:

1. Ves a una mujer en una fiesta te acercas y le dices: "Beso muy bien". Esto es marketing directo.

2. Te encuentras en una fiesta con un grupo de amigos y ves a una mujer. Uno de ellos se acerca a ella, te señala a ti, y le dice: "El besa muy bien". Esto es publicidad.

3. Ves a una mujer en una fiesta. Te le acercas y le pides su número de teléfono. Al día siguiente le llamas y le dices: "¡Hola! Beso muy bien". Esto es telemarketing.

4. Ves a una mujer en una fiesta. Te levantas, te arreglas el traje y llegas hasta ella y le dices: "Con permiso". Le arreglas la bufanda y, rozando su brazo, agregas: "A propósito, beso muy bien"Esto es relaciones públicas.

5. Te encuentras en una fiesta. Un hombre se acerca a ti y comenta: "Me han dicho que besas muy bien". Esto es reconocimiento de marca.

6. Estás en una fiesta y tus ojos se posan en una mujer. La convences de que invite a salir a tu mejor amigo. Esto es representación de ventas.

7. Tu amigo no le gusta y ella te llama. Esto es soporte técnico.

8. Al volver a casa en tu coche luego de asistir a una fiesta, te das cuenta de que podría haber muchas mujeres en cada una de las casas que vas viendo en el camino. Te detienes, bajas del coche, y en medio de la calle gritas a todo pulmón: "¡¡¡BESO MUY BIEN!!!" No lo hagas: ESTO ES SPAM.