This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
martes, 31 de agosto de 2010
Marketing Ebooks: "Strategic Mobile Design: Creating Engaging Experiences"
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Revistas Económicas: Emprende - Julio 2010
Edición en formato Pdf de la revista Emprende correspondiente al mes de junio de 2010. Esta revista tiene como objetivo dar soluciones prácticas y de utilidad inmediata a las PYMES, para que puedan fortalecer su crecimiento en una sociedad en constante cambio.
Management Ebooks: "Open Leadership: How Social Technology Can Transform the Way You Lead"
An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
lunes, 30 de agosto de 2010
Marketing Ebooks: "The Cult of the Customer: Create an Amazing Customer Experience"
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too.
Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Revista Marketing 2 Marketing - Año 2 / 2010
Edición en formato Pdf de la revista Marketing to Marketing correspondiente a la segunda edición del año 2010.
Management Ebooks: "Calidad Sin Lagrimas"
En este libro el autor considera todos los ingredientes necesarios para preparar y administrar la vacuna de la calidad en todas las áreas de la empresa. Comienza con el perfil de las organizaciones que siempre tienen problemas con el control de la calidad y explica por qué la mayoría de las empresas fracasan al intentar mejorarla, y muestra - en forma clara, concisa y lógica- exactamente lo que implica el tratar de mejorar la calidad:
* Determinación - ¿Qué tiene que hacer el gerente para mostrar que actúa en forma seria acerca de la calidad? ¿Cómo puede ganarse la confianza necesaria?
* Educación -¿Quiénes necesitan conocer qué, y cómo lograr que lo aprendan?*¿Qué es la calidad?
*¿Cuál es el sistema?
*¿Qué es el estándar de realización?
*¿Cómo se mide?
* Implantación - ¿Qué hace usted acerca de la calidad? ¿Qué pasos son necesarios para establecer la comunicación y las acciones necesarias para lograr que la calidad sea una parte del trabajo?
La administración en todo el mundo ha estado luchando con el problema del control de calidad por años. Calidad sin Lágrimas revela el enfoque práctico para terminar con esa lucha. Proporciona una base sólida de comprensión para el individuo que está interesado en conseguir la calidad en sus productos y servicios, en eliminar dificultades en el proceso de producción y en los demás procesos administrativos de la empresa.
domingo, 29 de agosto de 2010
Strategy+Business Magazine, Autumn 2010
Strategy+Business is an award-winning management magazine, published for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face — in strategy, marketing, operations, human capital, public presence, governance, and other domains — and the impact of their decisions.
Marketing Magazines: Advertising Age - 23 August 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
Revistas Económicas: Talent Management Magazine - Julio 2010
Edición en formato Pdf de la revista Talent Management correspondiente al mes de julio de 2010.
sábado, 28 de agosto de 2010
Revistas Económicas: The Economist – 28 August 2010
Edición en formato Pdf de la revista The Economist correspondiente al 28 de agosto de 2010.
Revistas Económicas: Inversor Global - Septiembre 2010
Edición en formato Pdf de la revista Inversor Global correspondiente al mes de septiembre de 2010.
Revistas Económicas: Businessweek - August, 30 2010
Edición en formato Pdf de la revista Business Week correspondiente al 30 de agosto de 2010.
viernes, 27 de agosto de 2010
Marketing Ebooks: "Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit"
Hold the line on price in every transaction— from the leading expert on Value-Added Selling!
These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand.
In Crush Price Objections, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. It provides tips and tactics for:
* Developing a price-objection counterattack before you meet with buyers
* Using questions and compelling presentations to move the conversation away from the subject of price
* Destroying price objections if they surface
* Understanding why and when to raise your prices
* Creating winning bids—on paper and online
Crush Price Objections offers you the tactical support you need to focus specifically on price resistance in order to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stop haggling—and start closing!
Revistas Económicas: Fast Company - June 2010
Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.
Management Ebooks: "Supercapitalism: The Transformation of Business, Democracy, and Everyday Life"
Reich, professor of public policy and former secretary of labor, argues that as the U.S. has grown stronger as a capitalist economy, it has grown weaker as a democratic nation. Reich begins by looking at the political and economic history that has contributed to the particular brand of capitalism and democracy practiced in the U.S. and how democracy is threatened as more and more Americans are engrossed in their roles as consumers and investors and less so as citizens. He recalls the "almost Golden Age" of the 1950s, a period of stability as large corporations, big labor, and government managed the interests of consumers, workers, management, and investors for the "common good." The spread of capitalism to a global level hasn't corresponded with a spread of democracy throughout the world and has led to some negative social consequences at home, including widening inequalities and a shrinking social safety net. Reich asserts that although Americans dislike what lower wages are doing to us as a nation
jueves, 26 de agosto de 2010
Marketing Ebooks: "Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers"
Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher.
Revista Ideas - Summer 2010
Edición en formato Pdf de la revista Ideas de la IE Business School correspondiente al verano de 2010.
Management Ebooks: "CEO Succession: A Window on How Boards Can Get It Right When Choosing a New Chief Executive"
Whether precipitated by sudden tragedy, CEO performance issues, or a key executive simply going elsewhere or retiring, succession planning has become a front-burner issue in corporate boardrooms across the country. For board members, CEOs, and anyone concerned about the quality of governance in corporate America, CEO Succession fills the need for a practical, best-practices roadmap that puts the board of directors squarely at the helm as the guiding force for ensuring the steady flow of effective leadership.
miércoles, 25 de agosto de 2010
Management Ebooks: "La Economía Long Tail"
Chris Anderson, periodista, escritor y conferenciante, es el editor en jefe de la revista Wired. Anderson es autor del artículo denominado "larga cola" que ha llegado a convertirse en un clásico. A partir de éste, escribió La economía Long Tail, considerado el libro de negocios más importante desde La Frontera del éxito.
The Long Tail (La Larga Cola)
Con la llegada de Internet, un nuevo fenómeno invade el mercado, la industria y la sociedad. Se trata de la "larga cola", término acuñado por Chris Anderson y que resuena ya en los medios de comunicación de todo el mundo. La "larga cola" es la tendencia por la cual, gracias a la tecnología, el mercado de masas se está conviertiendo en un mercado de nichos: por primera vez en la sociedad de consumo, la venta de pequeñas cantidades es rentable. Y para el autor de este libro, esta novedad marcará la industria en un futuro muy próximo: en el siglo XXI, dominará el mercado quien sea capaz de acaparar las ventas minoritarias, esa larga cola que se extiende detrás de los hits casi hasta el infinito.
El analista Chris Anderson nos ofrece el estudio más completo de una realidad que ya está aquí gracias a empresas como Google, Amazon o Rhapsody. Una obra de rabiosa actualidad esencial para empresarios, economistas y para todo aquel que quiera comprender el alcance de este fenómeno y sus implicaciones.
Kiplinger's Personal Finance - September 2010
Kiplinger's Personal Finance was written to help you do a better job of managing your personal and family financial affairs and to help you get more for your money. You get ideas on saving, investing, cutting taxes, making major purchases, advancing your career, buying a home, paying for education, health care and travel, plus much, much more.
Marketing Ebooks: "Building & Running a Successful Research Business"
Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.
Descargar - Downloadmartes, 24 de agosto de 2010
Marketing Ebooks: "The DNA of Customer Experience: How Emotions Drive Value"
Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability.
At the same time the new breed of enlightened, customer-focused executives knowingly smile, seeing the answer is simple: focus on the customer rather than the organization, provide customers with an emotionally engaging experience, and the rest will take care of itself. They understand that the customer experience is the next competitive battleground and that emotions account for over 50% of an experience.
In one case study in this book, an organization adopting this philosophy dealing in a mature market, enjoyed 100% growth in revenues, doubled their customer base, substantially reduced customer churn, increased the effectiveness of their marketing campaigns by 20% and reduced employee attrition by 13%.
As the world thought leaders on customer experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discovering the emotions that drive and destroy value in an organization and can now disclose the empirical link between evoking these emotions and substantial financial returns.
By the end of the book you will understand:
* The four clusters of emotions that increase customers' short term spend and drive and destroy customer loyalty
* How to prove that improving your customer experience provides considerable financial returns
* How to evoke these emotions in your customers
* How these emotions affect your "Net Promoter" score and how to use them to improve it
* Why every organization has an Emotional Signature
This book is littered with examples of organizations who already understand the DNA of customer experience and know the power of emotions to gain a competitive edge.
Revista IESE Julio - Septiembre 2010
El IESE (Instituto de Estudios Superiores de la Empresa), es la escuela de posgrado en Dirección de Empresas de la Universidad de Navarra. Cuenta con campus en Barcelona y Madrid, y sedes en Nueva York y Múnich. Ofrece formación en dirección general de empresas e instituciones. Es una de las escuelas de negocios más importantes del mundo, reconocida por sus programas para ejecutivos (Executive Education), por su Programa MBA (en su versión a tiempo completo o a tiempo parcial: el Executive MBA y el Global Executive MBA), así como por los programas para la formación de profesores de 'management' y el doctorado en Administración de Empresas (PhD).
Actualmente la escuela cuenta con más de 32.000 antiguos alumnos que trabajan en 104 países. De sus graduados, el 65% son directores generales y un 30% directores de división. Conforman así una de las redes de ex-alumnos más importantes del mundo a través de la Agrupación de Miembros del IESE.
Management Ebooks: "From Concept to Consumer: How to Turn Ideas Into Money"
I've always been attracted to technology products and gadgetry. Throughout my career I've had the opportunity and good fortune to be associated with many defining consumer technology companies and products such as Polaroid's SX-70 camera, Apple's Newton MessagePad and PowerBooks, and many more.
I wrote this book to be able to share with readers what's involved in taking a concept and transforming it into a successful product, based on what I've seen and experienced for more than three decades.
One thing I've learned is that creating a successful product is much more than coming up with the idea; in fact, that's usually the easiest part. It's much more about what happens after. It involves a wide range of activities that bring together all sorts of disciplines, everything from engineering to product management to distribution to marketing. Each of these activities is much like a link in a chain. When one link fails, the entire endeavor can fail.
I thought this was an important story to be told and could find no other books that looked at all the activities in concert. While there are books on specific areas, such as engineering management, project management, and marketing, most of these are about processes, procedures, and theories, with only a few of them delving into real-life examples as experienced firsthand by the author. They don't convey the real-life, day-to-day issues, whose solutions often vary from conventional thinking. Those books are akin to what's taught in business school, while this book is more like the lab course that's never offered.
This book covers the new rules that have resulted from how quickly products are developed, their shorter life cycles, the use of outsourcing, and the Internet. All these factors have changed how things are now done. One of the biggest changes is the impact of China on product development and manufacturing and how it affects how we do things.
This book is intended not only for those involved in bringing out their own product, but also for those just curious about what's involved and how things work behind the scenes that rarely get exposed. This book will provide that along with some useful examples.
For entrepreneurs who work by themselves, as well as those involved in product related activities in both small and large companies, you'll have a better understanding of the steps to follow to be successful with your own products. You'll learn how to take advantage of new resources and new thinking. Plus you'll learn to ignore the naysayers who tell you not to buck the system and to just do it the way it's always been done. Most of all you'll have a better understanding of your options and what to expect.
I hope you enjoy reading the book as much as I enjoyed writing it.
--Phil Baker
lunes, 23 de agosto de 2010
Marketing Ebooks: "SEO: Optimización de webs para buscadores. Buenas prácticas y resultados"
Guía básica para entender las actividades de optimización de páginas web para buscadores. Un contenido didáctico que explica todo lo que rodea a esta actividad que no cesa de registrar una actividad creciente en España.
El documento recoge todo el proceso relativo a la planificación, ejecución y valoración de una estrategia de SEO, explicando de manera pormenorizada la metodología y aportando unas recomendaciones de buenas prácticas a la hora de emprender esta actividad. Además, el documento ofrece un capítulo dedicado a la medición de resultados y unos casos prácticos de estrategias de optimización de buscadores llevados a cabo en fechas recientes.
Revistas Económicas: Bloomberg Markets - September 2010
Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.
Management Ebooks: "Warren Buffett on Business"
The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful business. This book is a one-of-a-kind collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades, and in a clear, simple style distills the basic principles of sound business practices.
Through Buffett's own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work.
* Contains priceless pearls of business and management wisdom, woven into a delightful narrative
* Designed in an accessible manner and organized by business and management topics with strong lessons from Buffett
* Provides direct, hands-on information on major topics concerning managers, entrepreneurs, business students, and anyone interested in business Informative and inspiring, this unique book puts Warren Buffett's business beliefs in perspective.
Through Buffett's own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work.
* Contains priceless pearls of business and management wisdom, woven into a delightful narrative
* Designed in an accessible manner and organized by business and management topics with strong lessons from Buffett
* Provides direct, hands-on information on major topics concerning managers, entrepreneurs, business students, and anyone interested in business Informative and inspiring, this unique book puts Warren Buffett's business beliefs in perspective.
domingo, 22 de agosto de 2010
Inc. - September 2010
Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.
Revistas Económicas: Spotlight Magazine July-August 2010
Edición en formato Pdf de la revista económica Business Spotlight correspodiente a los meses de Julio-Agosto de 2010.
sábado, 21 de agosto de 2010
Revista Conocimiento & Dirección nº 84
Edición en Pdf de la revista Conocimiento & Dirección, con lo mejor del Management y Recursos Humanos a nivel Mundial.
viernes, 20 de agosto de 2010
Marketing Ebooks: "Beyond Mobile: People, Communications and Marketing in a Mobilized World"
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Entrepreneur's StartUps - Summer 2010
Entrepreneur's Startups magazine is an excellent source of information for entrepreneurs and business owners. It offers advice from leading experts on the latest trends and strategies in marketing, management, technology and much more. It will help you go from the idea stage to business plan to marketplace and beyond. It is the best tool you can have to help you succeed in business.
Management Ebooks: "MBA in a Day: What You Would Learn at Top-Tier Business Schools"
Based on Professor Stralser's popular seminar series, "MBA in a Day" is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
jueves, 19 de agosto de 2010
Marketing Ebooks: "When Customers Talk... Turn What They Tell You into Sales"
Survey of more than 100,000 consumers reveals how they want to be treated, and the way they want to buy.
What do customers really want? Not all retailers are in the habit of listening when customers talk. They can do better, according to master customer service speaker, author, and consultant T. Scott Gross. In fact, research shows that unhappy customers talk about negative experiences for an average of 18 months. Once they have a bad experience, it will take 12 positive experiences to make up for it. However, if a complaint is resolved, count on an intensely loyal customer.
In When Customers Talk, the third volume in his customer service series, Gross partners with consumer researcher Joe Pilotta from BIGresearch to draw conclusions for frontline retailers and managers based on the insights of 100,000 retail customers. This approachable, must-have guide offers detailed insights to help retailers learn how to anticipate customer needs and take advantage of emerging trends.
Written in an engaging style, and backed by statistical research, When Customers Talk helps retailers:
* Bridge the disconnect between retailers' and customers' attitudes.
* Ask the right questions to get answers that will make a difference.
* Turn the knowledge of customers' habits into sales.
* Leverage customers' loyalty for a lifetime relationship: heart, mind, and wallet.
* Understand pricing and discounting to maximize profits.
* Tap into technology to avoid being blindsided by changes.
With customer insight "straight from the horse's mouth," retail managers disregard this information at their peril!
Insight on Business - August 2010
Insight on Business is a business-to-business publication that connects you with the people you need to know, the ideas and resources you need to know about, to make the most of your business and enjoy working and living in the New North.
Management Ebooks: "La Calidad No Cuesta"
La calidad no cuesta. No es un regalo, pero es gratuita. Lo que cuesta dinero son las cosas que no tienen calidad todas las acciones que resultan de no hacer bien las cosas a la primera vez. La calidad no sólo no cuesta, sino que es una auténtica generadora de utilidades.
Cada peso que se deja de gastar en hacer las cosas mal, hacerlas de nuevo o en lugar de otras, se convierte en medio peso directamente en las utilidades. En estos días en que "nadie sabe lo que va a suceder mañana con nuestro negocio", no quedan muchas formas de incrementar las utilidades. Si usted se concentra en asegurar la calidad, probablemente podrá incrementar sus utilidades en un 5% a un 10% sobre sus ventas. Esto es mucho dinero que no le cuesta.
Este libro trata del arte de asegurar la calidad. Los gerentes de cualquier operación o función pueden tomar ciertas medidas prácticas, no técnicas, para mejorar la calidad de ésta. Pueden prevenir esos errores en la programación de computadoras; esos tornillos barridos; esos bistés fríos; esos paquetes extraviados; esas cuentas equivocadas. Todas las formas, medios y conceptos para asegurar la calidad se presentan en este libro.
miércoles, 18 de agosto de 2010
Marketing Ebooks: "La presencia de la entidades financieras en las redes sociales"
Estudio que analiza la presencia de las principales empresas del sector financiero en los medios sociales y las estrategias que utilizan para incrementar y proteger su reputación corporativa. El estudio comprueba si los bancos y cajas de ahorros líderes del mercado y con red comercial en España - incluyendo tanto a entidades internacionales como nacionales - están aplicando una política de Comunicación externa que incorpore las redes sociales y la blogosfera en sus estrategias de imagen y marca.
Marketing Magazines: CRM Magazine - August 2010
CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.
Management Ebooks: "La McDonalización de la Sociedad"
George Ritzer (Estados Unidos), sociólogo. Desde 1974 es profesor de la Universidad de Maryland. Ha sido profesor visitante en las universidades de Pekín, Tampere (Finlandia) y Bremen, entre otras. Entre sus otros libros figuran: La globalización de nada (2004), Exploraciones en la teoría social: De la metateorización a la racionalización (2001), Exploraciones en la sociología del consumo: Restaurantes de comida rápida, tarjetas de crédito y casinos (2001), Encantando un mundo desencantado: Revolucionando los medios de consumo (1999).
La tesis de la McDonaldización: Extensiones y exploraciones (1998), Expressing America: Una crítica de la sociedad global de tarjeta de crédito (1995), Hacia un paradigma sociológico integrado (1981), Sociología: Una ciencia de paradigma múltiple (1975), Teoría social postmoderna (1997) y Teoría sociológica clásica (1996). Se han publicado ya más de cincuenta traducciones de libros suyos; tan sólo el célebre La McDonaldización de la sociedad (1993) ha sido traducido a diecisiete idiomas.
La tesis de la McDonaldización: Extensiones y exploraciones (1998), Expressing America: Una crítica de la sociedad global de tarjeta de crédito (1995), Hacia un paradigma sociológico integrado (1981), Sociología: Una ciencia de paradigma múltiple (1975), Teoría social postmoderna (1997) y Teoría sociológica clásica (1996). Se han publicado ya más de cincuenta traducciones de libros suyos; tan sólo el célebre La McDonaldización de la sociedad (1993) ha sido traducido a diecisiete idiomas.
Sobre La McDonaldización de la sociedad: En este libro el autor nombra los 4 pilares sobre los cuales el capitalismo se sustenta. El autor centra el estudio sobre un ejemplo para el cuál se basa en la cadena de restaurantes de comida rápida “McDonald”, pero su estudio se puede extender a toda la sociedad. Este fenómeno se da con mayor intensidad en Estados Unidos, dado que es el país en el cuál la economía de libre mercado y el capitalismo están más desarrollados, pero no se da exclusivamente allí, sino que rápidamente se extiende por todo el mundo, comenzando por los países industrializados. Los pilares anteriormente nombrados son: La eficacia, el cálculo, la predicción y el control.
martes, 17 de agosto de 2010
Marketing Ebooks: "Advertising and Public Relations"
Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.
Revista Imagen y Comunicación - Julio 2010
Edición en formato Pdf de la revista Imagen y Comunicación correspondiente al mes de julio de 2010.
Management Ebooks: "Un Concepto De Planeacion De Empresas"
El pensamiento de Russell Ackoff hace referencia a los procesos de comunicación en el seno de los sistemas, sus objetivos teóricos se apoyan en sólidas formulaciones y herramientas metodológicas, orientan preferentemente hacia el ámbito de las organizaciones empresariales. En sus textos hay siempre provocaciones para un cambio en la mentalidad de los gestores y una redefinición de las direcciones estrategias.
Más allá de la 'información y el conocimiento', como instancias prospectivas de las empresas, que puede conducir al fracaso por falta de una visión de conjunto, propone soluciones sistémicas basadas en la 'comprensión y la sabiduría'.
Esto es, aumentar la inteligencia del sistema, con una distinción consecuente entre crecimiento y desarrollo. Un concepto de planeación de empresas En esta obra se expone un concepto nuevo, el de la planeación adaptativa, nombre para designar una planeación que saca el mejor provecho de los últimos avances logrados en Europa o en los Estados Unidos en el campo de la investigación de operaciones y ciencias de la conducta.
lunes, 16 de agosto de 2010
Marketing Ebooks: "The Advertising Handbook"
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have taken place from its formative years through to today's period of rapid change: the impact of new media, the reise of the ad agency industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority.
Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes:
*Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30
*New and detailed 'workshop' exercises accompanying each chapter
*Case studies and profiles of ad agencies and key media players
*A revised and up-to-date glossary of key terms
*A guide to useful websites and online resources
Fast Company - September 2010
Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.
Management Ebooks: "The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy"
In the style of other bestselling business fables, The Energy Bus takes you on an enlightening and inspiring ride that reveals ten secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment at work and at home. Author Jon Gordon shows you how to turn negative energy into positive achievement.
domingo, 15 de agosto de 2010
Entrepreneur's StartUps - Spring 2010
Entrepreneur's Startups magazine is an excellent source of information for entrepreneurs and business owners. It offers advice from leading experts on the latest trends and strategies in marketing, management, technology and much more. It will help you go from the idea stage to business plan to marketplace and beyond. It is the best tool you can have to help you succeed in business.
Kiplinger's Personal Finance - August 2010
Kiplinger's Personal Finance was written to help you do a better job of managing your personal and family financial affairs and to help you get more for your money. You get ideas on saving, investing, cutting taxes, making major purchases, advancing your career, buying a home, paying for education, health care and travel, plus much, much more.
Marketing Magazines: Advertising Age - 09 August 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
sábado, 14 de agosto de 2010
Revistas Económicas: The Economist - 14 August 2010
Edición en formato Pdf de la revista The Economist correspondiente al 14 de agosto de 2010.
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