Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
lunes, 29 de noviembre de 2010
Advertising Age - 29 November 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
domingo, 28 de noviembre de 2010
Foreign Policy - December 2010
FOREIGN POLICY is the premier, award-winning magazine of global politics, economics, and ideas. Our mission is to explain how the world works - in particular, how the process of global integration is reshaping nations, institutions, cultures, and, more fundamentally, our daily lives.
sábado, 27 de noviembre de 2010
Revistas Económicas: The Economist - 27 November 2010
Revistas Económicas: Bloomberg Businessweek - 29 November 2010
Advertising Age - The PR Factor 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
martes, 23 de noviembre de 2010
Management Ebooks: "Accelerating out of the Great Recession: How to Win in a Slow-Growth Economy"
From the world's leading business strategy consultancy comes this essential guide to prospering in the aftermath of what is being called the Great Recession.
Accelerating Out of the Great Recession, by The Boston Consulting Group's David Rhodes and Daniel Stelter, is a call to action for today's executives. It shows how companies can win in a slow-growth economy by seizing the initiative - differentiating themselves from less fleet-footed rivals and executing their strategies with single-minded determination.
It combines comprehensive and big-picture analysis of the global economic meltdown with smart management advice on how to win in an era of greater competition. The book is underpinned by a historical review of great companies that survived and thrived in past downturns, along with two new surveys of top executives and insights drawn from discussions with corporate leaders around the world. As such, it offers the clearest, most authoritative assessment yet of some present-day trends and "new realities" - and what they mean for business.
Accelerating Out of the Great Recession shows today's executives how to:
•Learn from the decisive actions taken by companies such as General Electric, IBM, and Proctor & Gamble in order to accelerate out of past downturns
•Take the fight to your competitors--diversify and expand now, while other businesses are affected by the downtown
•Shake off conventional wisdom to protect and grow your market share•Develop a new managerial mindset for today's tough times
Backed by exceptional research and outstanding, up-to-the-minute advice, Accelerating Out of the Great Recession explains the magnitude and enduring nature of changes that have taken place in the global economy and how you can outperform today to create and sustain an advantage over your competitors for the long haul. David Rhodes (London, United Kingdom) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Financial Institutions practice. Daniel Stelter (Berlin, Germany) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Corporate Development practice.
"What better opportunity than now to strengthen your business and come out of the recession even stronger? David Rhodes and Daniel Stelter provide an easy-to-understand perspective on the current economic environment, and some practical strategies to help readers come out ahead. A timely read for all who care about their business."
—Paul Polman, CEO, Unilever
"This is the most comprehensive assessment of the global economy that I've seen and is a must-read for any business, economic, or governmental-related leader".
Jeff M. Fettig, Chairman & CEO, Whirlpool Corporation
lunes, 22 de noviembre de 2010
Entrepreneur - December 2010
Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.
Management Ebooks: "Equipped to Lead: Managing People, Partners, Processes, and Performance"
Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis.
In his groundbreaking New York Times bestseller Built to Serve, United Supermarkets CEO Dan Sanders showed how putting profi ts before people encourages organizational chaos, saps motivation, stifles innovation, and undercuts competitiveness. He also unveiled a revolutionary peoplecentered business model championed by United and challenged other business leaders to put the human factor first.
In this follow-up to that inspirational bestseller, Dan and coauthor Galen Walters provide the tools needed to put the people-first model to work in your company. You’ll master the 4Ps critical to long-term success: People, Process, Partners, and Performance. And you will create an organization that puts front-line people before bottom-line profits, allowing you and your organization to profit more than you ever thought possible.
Equipped to Lead gives you tools to create an organization where
* ROIH (return on investment in humanity) drives the bottom line
* The Employee Satisfaction Ratio is a key component of every P&L statement
* Workplace chaos is transformed into a creative corporate culture
* Employees are equipped for higher levels of success
Whether you lead a sprawling international conglomerate or a staff of thirty, using the proven tools and techniques in Equipped to Lead will help you and your organization realize maximum potential—in your people, in your performance, and in your profits.
domingo, 21 de noviembre de 2010
Revistas Económicas: Fast Company - December 2010/January 2011
Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.
sábado, 20 de noviembre de 2010
Revistas Económicas: Bloomberg Businessweek - 22 November 2010
Edición en formato Pdf de la revista Business Week correspondiente al 22 de noviembre de 2010.
viernes, 19 de noviembre de 2010
Marketing Ebooks: "Connected Marketing: The Viral, Buzz and Word of Mouth Revolution"
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
Management Ebooks: "The New CFO Financial Leadership Manual"
In the modern corporation, a Chief Financial Officer’s responsibilities have become as diverse and dynamic as they are important. A CFO must manage day-to-day financial activities as well as the implementation of a long-term fiscal strategy, while also keeping abreast of emerging key issues such as outsourcing, shared services, best practices, and electronic commerce. CFOs require both a thoughtful consideration of the changing nature of their job, along with a reliable step-by-step guide to the procedural nuts and bolts. The New CFO Financial Leadership Manual provides a comprehensive overview of the strategies, measurement and control systems, financial analysis tools, funding sources, and management improvement tips that can deliver the greatest possible value to a company.
jueves, 18 de noviembre de 2010
Marketing Ebooks: "Spent: Sex, Evolution, and Consumer Behavior"
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.
Revista IPMark - 1 al 15 de Noviembre 2010
Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente a la primera quincena de Octubre de 2010.
Management Ebooks: "The Leadership Advantage: How the Best Companies Are Developing Their Talent to Pave the Way for Future Success"
The best competitive weapon any company can have is its up-and-coming leaders. The Leadership Advantage shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership, Robert M. Fulmer and Jared L. Bleak show how these companies:
* create learning opportunities for individual employees as well as the entire company
* maintain a strong partnership between line managers and human resources
* develop high-potential employees
* evaluate success by measuring company-wide achievement
* tie leadership development to business goals
Featuring illuminating case studies of companies like Caterpillar, Cisco Systems, and PepsiCo that have made leadership development an integral part of their business strategy, The Leadership Advantage will ensure that today’s businesses have the tools to help their most promising talent reach their greatest potential and to create a company-wide culture of excellence.
miércoles, 17 de noviembre de 2010
Revista IPMark - 16 al 31 de Octubre 2010
Edición en formato Pdf de la revista IPMark dedicada al Marketing y la Comunicación correspondiente a la segunda quincena de Octubre de 2010.
Revista Ideas - Autumn 2010
Edición en formato Pdf de la revista Ideas de la IE Business School correspondiente al otoño de 2010.
martes, 16 de noviembre de 2010
Marketing Ebooks: "SEO: Search Engine Optimization Bible"
Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
* Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
* Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
* Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
* Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works
Management Ebooks; "The 48 Laws of Power"
The laws cull their principles from many great schemers--and scheming instructors--throughout history, from Sun-Tzu to Talleyrand, from Casanova to con man Yellow Kid Weil. They are straightforward in their amoral simplicity: "Get others to do the work for you, but always take the credit," or "Discover each man's thumbscrew." Each chapter provides examples of the consequences of observance or transgression of the law, along with "keys to power," potential "reversals" (where the converse of the law might also be useful), and a single paragraph cleverly laid out to suggest an image (such as the aforementioned thumbscrew); the margins are filled with illustrative quotations. Practitioners of one-upmanship have been given a new, comprehensive training manual, as up-to-date as it is timeless.
lunes, 15 de noviembre de 2010
Marketing Magazines: Advertising Age - 15 November 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
Revistas Económicas: Harvard Business Review - December 2010
Edición en formato Pdf de la revista Harvard Business Review correspondiente al mes de Diciembre de 2010.
Management Ebooks: "100 Great Business Ideas: From Leading Companies Around the World"
Poised to be the catalyst for business success, this collection of great ideas provides the fuel for companies of all sizes to create value and success. Some of the biggest corporate names supply their fire-tested strategies, accompanied by advice on applying their suggestions to different business situations. The simplicity and power of the ideas come across whether readers are starting a new business or looking to pump some life into an existing organization. Fast-paced and stimulating, this is a simple but potentially powerful book for those seeking inspiration and that new killer application.
domingo, 14 de noviembre de 2010
Revistas Económicas: Bloomberg Businessweek - 15 November 2010
Edición en formato Pdf de la revista Business Week correspondiente al 15 de noviembre de 2010.
viernes, 12 de noviembre de 2010
Marketing Ebooks: "The Social Media Bible"
The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Using the systematic approach presented in this comprehensive guide, you'll learn how to:
•Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
•Determine which social media tactics you should be using with your customers and employees
•Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
•Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
•Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
•Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive
Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.
If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
Management Ebooks: "Managing Project Delivery: Maintaining Control and Achieving Success"
A practical handbook for career project managers and those involved intermittently with projects throughout their career.
Brief and visually led, Managing Project Delivery gets to the point, giving you the knowledge and confidence to manage project benefits and increase the certainty of success.
Focused on the needs of engineering and technical Project Managers, but generic enough to support projects in other areas such as business change, IT and product development.
Supported by downloadable on-line project benefits management tool templates that enable the techniques developed in the book to be applied in practice.
Comprehensive real world case studies demonstrate the use of tools.
Successful projects are the basis for the business many successful organisations, but many professionals lack the basic skills required to manage projects successfully. This book shows how to maximise the outcomes of projects and to ensure that the benefits arising from projects—large or small—are fully realized by the business. This key outcome can be easily overlooked or sidelined by the need to keep projects on track.
Managing Project Delivery provides simple yet powerful tools to ensure that projects deliver on their goals in a controlled and accountable manner. It is the first of four project management titles that separately build skills and together provide a powerful project management resource.
• A practical handbook for career project managers and those involved intermittently with projects throughout their career.
• Brief and visually led, Managing Project Delivery gets to the point, giving you the knowledgeand confidence to deliver projects and increase the certainty of success.
• Focused on the needs of both engineering and technical Project Managers, but generic enough to support projects in other areas such as business change, IT and product development.
• Supported by downloadable on-line project delivery tool templates that enable the techniques developed in the book to be applied in practice.
• Comprehensive real world case studies demonstrate the use of tools.
• Project delivery is the third stage of the project lifecycle. This book shows how to maintain control and forecast the project outcome. Provides expert advice, tried-and-tested techniques and a delivery toolkit to address:
• Business alignment
• Value delivery
• Control and forecasting
jueves, 11 de noviembre de 2010
Management Ebooks: "A Survival Guide for Working With Bad Bosses"
Being saddled with a terrible supervisor can turn even the best job into a nightmare. Unfortunately, not every boss is the great symbol of managerial perfection one would hope for. In fact, more people than not consider themselves stuck with a "bad boss." But short of remaining miserable or quitting a job, what can be done about it?
A Survival Guide for Working with Bad Bosses provides readers with savvy, practical advice for coping with managers and supervisors who are mean, incompetent, unethical, and worse.
The book includes powerful strategies for not only working with -- but thriving under -- such bad boss types as:
* The Great Betrayers -- how to defend yourself against a corporate backstabber
* The Know-Nothing Bosses -- what to do when a boss is clueless
* The Bad Communicators -- how to respond when a boss is consistently unclear
Whether a boss is high-strung, incompetent, or a power-mad tyrant, this book has the solution.
miércoles, 10 de noviembre de 2010
Marketing Ebooks: "The Advertised Mind"
Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up ... the book will give you a competitive advantage.
Revista Imagen y Comunicación - Octubre 2010
Edición en formato Pdf de la revista Imagen y Comunicación correspondiente al mes de Octubre de 2010.
martes, 9 de noviembre de 2010
Marketing Ebooks: "Winning with Customers: A Playbook for B2B"
"This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Keith and Jerry have clearly arrived at an important destination. Not only has the customer value creation (CVC) science been significantly advanced, it has been proven by real-world application in numerous B2B settings."
—From the Introduction, Glenn Dalhart, retired partner, Ernst & Young management consulting
Providing deep insight into the discoveries that can help you win with your customers and, ultimately, increase the value of your business, Winning with Customers introduces you to proven ideas for helping your organization accelerate profitable growth. Sharing real experiences from real companies that have delivered significant results using the authors' "Winning with Customers" approach, this effective guide reveals a wealth of practical information to help you put their winning formula to work in your organization.
Filled with case studies, examples, and workable tips, this easy-to-use handbook includes everything your corporation needs to succeed, including:
Hands-on advice on what winning with customers means and the measures that really work
Guidance for moving you from anecdotes and gut feelings to sound metrics for success
The resources you need to collect your customers' perspectives on the value you create for them
Step-by-step customer plans that can be executed by the organization, understood by the sales force, and communicated easily to customers
An accompanying web site (winningwithcustomers.com) packed with online exercises, a community forum, additional case studies, and more
Practical, useful, and readable, the tools and tactics in Winning with Customers will help your business create impactful changes that generate a sustainable competitive advantage in the process.
"Now" is always the right time to kick off a Winning with Customers effort in your organization. You now have the playbook to get started.
Marketing Magazines: CRM Magazine - October 2010
CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.
Management Ebooks: "Boards That Deliver"
Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governance???that is, governance that adds value to the business.
lunes, 8 de noviembre de 2010
Marketing Ebooks: "Social Media Marketing: The Next Generation of Business Engagement"
How to implement winning social media programs in business to improve products, services, and profits
A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business.
In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
This book:
• Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web
• Discusses conversation-monitoring tools and platforms to accelerate the innovation cycle along with the metrics required to prove the success of social technology adoption
• Connects the social dots more deeply across the entire organization, moving beyond marketing and into brand monitoring, product development and customer-driven innovation.
Social media has become a central component of marketing, and is now moving out into the rest of the business functions. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, managers, business owners or anyone else looking to better understand how to use social web technologies and platforms to build loyalty in customers and drive long term growth and profits.
Marketing Magazines: SES Magazine - October 2010
SES Magazine is brought to you by ClickZ, the leading online destination for news and expert advice in digital marketing. The publication gives readers around the world access to interviews, exclusive articles by industry experts, and previews of upcoming events. SES Magazine also serves as the official conference guide to the 20,000-plus attendees at SES London, New York, Toronto, San Francisco, and Chicago.
Management Ebooks: "Business the Rupert Murdoch Way"
The "dirty digger"...a "danger to democracy"--these are some of the less offensive labels given to Rupert Murdoch. He's also been called "media's demon king" and "a slimy character." For a media monarch, he sure gets lots of bad ! But, name-calling aside, Murdoch is universally acclaimed for his business acumen--and lords over a global media empire.
Business the Rupert Murdoch Way takes readers into the mind of the infamous media mogul--and to the heart of his phenomenal success. Readers will discover: the secrets of his deal-making prowess, his views on leadership, his love of risk-taking, his unending ambition (nearing 70, he still works like a man possessed), how he constantly looks to the future, and how he sells his visionary ideas.
Business the Rupert Murdoch Way is part of a new series that charts the rise of business superstars Murdoch, Jack Welch, Richard Branson, and Bill Gates. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.
domingo, 7 de noviembre de 2010
Bloomberg Markets - December 2010
Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.
sábado, 6 de noviembre de 2010
Revistas Económicas: The Economist - 6th November 2010
Edición en formato Pdf de la revista The Economist correspondiente al 6 de noviembre de 2010.
Revistas Económicas: Bloomberg Businessweek - 08 November 2010
Edición en formato Pdf de la revista Business Week correspondiente al 8 de noviembre de 2010.
viernes, 5 de noviembre de 2010
Marketing Ebooks: "Marketing Guides – Unlocking Google’s Hidden Potential"
Do you search on Google every day? Did you know, if you were to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. And you would strengthen your SEO expertise in the process. “Using Google as a Research Tool” will show you how to find anything quickly and with laser-like accuracy.
Management Ebooks: "How to Make a Fortune from the Biggest Bailout in U.S. History"
For those in the know, today's financial headlines don't spell disaster--they spell the sale of the century. But it takes a trustworthy veteran of the trading trenches to guide investors through these volatile times. Drawing on his two decades as a financial reporter, plus three recent years working on Wall Street, Ron Insana helps readers restore their depleted portfolios by showing them:
*How to determine reemerging opportunities in submerged markets
*Where to invest in really legit real estate
*How to magnify the magnificent opportunities in municipal bonds and Treasury Inflation Protected Securities (TIPS)
*Where to go mining for the rare gems among the heaps of junk bonds now piling up around the world, and more
Revealing essential tricks of the trade and explaining complex concepts in an easy way, Insana makes Wall Street's lucrative tips accessible to Main Street. For anyone sifting through retirement-account wreckage or a tanking net worth, How to Make a Fortune from the Biggest Bailout in U.S. History is the ultimate rescue manual for reaping rich rewards.
miércoles, 3 de noviembre de 2010
Management Ebooks: "Surviving the Toxic Workplace: Protect Yourself Against Coworkers, Bosses, and Work Environments That Poison Your Day"
Proven techniques for dealing with workplace issues successfully Do you dread going to work? Dealing with pestering coworkers, unmanageable managers, angry clients can take its toll on your job performance. And in these difficult economic times, no one can afford to lose their jobs.
In Surviving the Toxic Workplace, syndicated author and psychotherapist Linnda Durre teaches you how to pinpoint and treat these office maladies with effective communication and conflict negotiation techniques that are sure to bring you peace of mind and peace at work.
Surviving the Toxic Workplace shows you:
* Why these office conflicts erupt
* How to identify and treat the 12 most common types of toxic co-workers, situations, and environments
* The seven components of effective communication techniques you can use in various situations
* How to deal with different conflict styles
Don't let office conflicts drain you of energy or interfere with your job performance. Treat the malady before it gets out of hand with Surviving the Toxic Workplace.
Management Ebooks: "Quality Management Essentials"
From the best-selling quality management author, David Hoyle, Quality Management Essentials is the perfect brief, yet authoritative, introduction to the fundamentals of quality management. Quality in organizations, large or small, is achieved with intelligent use of various concepts, principles, tools and techniques. For those coming to the subject for the first time, these philosophies associated with quality management can be quite overwhelming. This very readable book provides a fast track introduction and executive level appraisal of the field from a respected and experienced author.
martes, 2 de noviembre de 2010
Management Ebooks: "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business"
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again.
Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people… touch them… move them... time and again.
Marketing Magazines: Advertising Age - 01 November 2010
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
Management Ebooks: "The Only Guide to a Winning Investment Strategy You'll Ever Need: The Way Smart Money Invests Today"
Investment professional Larry E. Swedroe describes the crucial difference between "active" and "passive" mutual funds, and tells you how you can win the investment game through long-term investments in such indexes as the S&P 500 instead of through the active buying and selling of stocks.
A revised and updated edition of an investment classic, The Only Guide to a Winning Investment Strategy You'll Ever Need remains clear, understandable, and effective. This edition contains a new chapter comparing index funds, ETFs, and passive asset class funds, an expanded section on portfolio care and maintenance, the addition of Swedroe's 15 Rules of Prudent Investing, and much more.
In clear language, Swedroe shows how the newer index mutual funds out-earn, out-perform, and out-compound the older funds, and how to select a balance "passive" portfolio for the long hail that will repay you many times over. This indispensable book also provides you with valuable information about:
- The efficiency of markets today
- The five factors that determine expected returns of a balanced equity and fixed income portfolio
- Important facts about volatility, return, and risk
- Six steps to building a diversified portfolio using Modern Portfolio Theory
- Implementing the winning strategy
- and more.
lunes, 1 de noviembre de 2010
Revista Moneda Única - Septiembre 2010
Edición en formato Pdf de la revista Moneda Única correspondiente al mes de Septiembre de 2010.
Management Ebooks: "The Introverted Leader: Building on Your Quiet Strength"
Product Description In our outgoing, type A business culture, introverts can feel excluded, overlooked, or misunderstood, their reticence mistaken for reluctance, arrogance, or even lack of intelligence. But Jennifer Kahnweiler shows that not only can introversion be managed, it can even be a source of strength. Ask Bill Gates and Warren Buffett, two of the leaders she cites as shy introspectives who have developed ways to thrive in a challenging environment.
It is estimated that as many as 40 percent of executives are introverted to at least some extent. Based on conversations with over 100 of these men and women, Kahnweiler lays out a progressive four-step strategy for succeeding in an extroverted world. First, preparation: carefully devise a game plan for any potentially anxiety producing situation. Then presence: knowing that you’re prepared, be completely focused on the present moment or activity. Next, push: with a firm foundation of preparation and presence, go beyond your comfort zone. And finally, practice, practice, practice.
After a revealing Introverted Leader Quiz to help you deepen your understanding of where focused improvement will produce maximum results, Kahnweiler shows exactly how to apply the four Ps approach in six areas that are particularly difficult for introverts, such as public speaking, heading up projects, participating in meetings, and more. The goal, she emphasizes, is not personality change – you work with who you are, not against it. In fact, she shows that introversion can actually be a plus in areas like listening skills and written communication. But as a result of reading this book, leaders and aspiring leaders who find it intimidating to be around people will learn to embrace the experience, rather than see it as something to be avoided or endured and as a result advance their careers and contribute more fully to their organizations.
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