lunes, 19 de julio de 2010

Management Ebooks: "Breakthrough Insights: The Pulse of the Retail Recovery"


The spring of 2010 was indeed a fascinating time to be studying the retail marketplace, as the global economy—fueled largely by developing markets and a sporadic recovery in the US and Europe—continues to recuperate. At no time in recent history has rethinking been more important: reassessing the markets, channels, strategies, and structures that have driven past success. Kantar Retail has been rethinking our core offer as well, particularly how we combine the great work of our four legacy companies into an integrated whole.


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