miércoles, 11 de agosto de 2010

Marketing Ebooks: "Film Marketing"

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.

Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong.

Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.

4 comentarios:

  1. Hola Rody, espero que estés muy bien. Como siempre, gracias por tus buenos aportes.

    Te cuento que el enlace de descarga de este libro esta dañado. Por otro lado y si te queda fácil, te pido que también subas en Megaupload, es mas rápido al descargarlo y no pone tantas restricciones de tiempo.

    Saludos y que tengas una semana exitosa.

  2. Hola Rody
    Me interesa mucho este libro en especial pero caundo voy a bajarlo me sale

    "Such file does not exist or it has been removed for infringement of copyrights"

    Por favor Rody subelo de nuevo Please , este libro me interesa muchisimo.

  3. Hola, enlance corregido.

    Un saludo

  4. Gracias Rody eres lo maximi