jueves, 12 de agosto de 2010

Management Ebooks: "The Value Factor: How Global Leaders Use Information for Growth and Competitive Advantage"


Capitalizing on the information a company owns about its customers, suppliers and partners is now the value proposition for sustainable long-term growth. Authors Mark Hurd and Lars Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts’ insights with common sense and surprisingly simple ideas for growth, The Value Factor shows how companies transform information into a competitive asset.


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