miércoles, 13 de octubre de 2010

Marketing Ebooks: "The Buying Brain"

If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

8 comentarios:

  1. Excelente blog, pero este lonk esta roto "Such file does not exist or it has been removed for infringement of copyrights."

  2. Such file does not exist or it has been removed for infringement of copyrights.
    Es una pena ,estaba bueno el libro

  3. hola, han vuelto el enlace esta eliminado, si puedes arreglarlo seria super

  4. Te agradezco mucho por toda la información que nos brindas, tienes un excelente blog! Sigue adelante!

  5. hola acabo de entrar y el link esta roto nuevamente.
    Una consulta el nuevo libro de investigacion de mercado de Aaker no lo conseguis?

  6. El link funciona correctamente