miércoles, 26 de mayo de 2010

Marketing Ebooks: "The Truth About Creating Brands People Love"

Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more

Simply the best thinking

the truth and nothing but the truth

This book reveals the 51 bite-size, easy-to-use techniques for building great brands—and keeping them great.

“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”
AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

1 comentario:

  1. Buenísimo, excelente, estoy estudiando publicidad y estoy encantada con tu blog con la cantidad de libros que ofreces, de verdad muchisimas gracias y exitos.