viernes, 8 de octubre de 2010

Marketing Ebooks: Philip Kotler "Marketing Management - 13th Edition"


Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include:

* Brand equity
* Customer value analysis
* Database marketing
* E-commerce
* Value networks
* Hybrid channels
* Supply chain management
* Segmentation
* Targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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