Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
domingo, 28 de marzo de 2010
Marketing Ebooks: "Advertising and the Mind of the Consumer"
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
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Interesantisimo libro , pero no acceder a megaupload desde hace semanas no s muy bien la causa tienen relacion con alguna medida de megaupload porque ya he reinstalado todo el sistema y nada, sempre una pagina en blanco no me deja siquiera acceder.
ResponderEliminarMuy interesante el libro y tu blog. Gracias por compartir información con otros profesionales de la comunicación.
ResponderEliminarSaludos!
Hola Antonella, muchas gracias por visitar el blog y por tus comentarios. Que tengas suerte con tu blog.
ResponderEliminarUn saludo
Hola B. Ceras, has intentado acceder a megaupload a través de otros navegadores de internet(Mozilla, Opera, Chrone, etc) o sino prueba a descargar el ebook a través de un gestor de descargas, por ejemplo, el JDownloader.
ResponderEliminarUn saludo
Gracias por los libros y por responder al llamado de actualización. Ahora solo espero la ayuda en cuanto a libros acerca de imagen de marca, ya que quiero analizar la campaña las cosas como son" de Sprite. Help me!!
ResponderEliminarHola Bill Basnaj, no se a que libros especificamente te refieres, te recomendaria que escribises los nombres, sino es imposible saber a cuales te refieres.
ResponderEliminarUn saludo