Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision-making. It shows that key decision-makers in all major markets operate within communities of influencers. These 'ecosystems' are full of important individuals, whose impact on purchasing decisions is both pivotal and misunderstood. Key influencers do not buy, are not obvious, and start off neutral – which is why their potential to affect sales is so great. "A thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." DR ANTHONY MARSELLA, Chief Marketing Officer, Samsung Electronics and co-author Marketing Revolution "Cutting Edge Marketing at its best.
This is a must read for any Technology Marketer." JAMES HART, Marketing Director, EMEA, Research In Motion (Blackberry) "Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." RUTH MORTIMER, Editor, Brand Strategy