miércoles, 15 de septiembre de 2010

Marketing Ebooks: Seth Godin "Bull Market - Companies that can help you make something happen"


I actually don’t thinkmuch of Consulting. That’s sort of funny, because when I was leaving business school, all I wanted to do was be a Consultant. After spending many hours studying the little booklet the University Consulting Club (yes, it really existed) had put together, I was sure that I wanted to work at Pittiglio, Rabin, Todd &McGrath. There was no second choice. I was going to be a Consultant and this was the place for me.

Well, long story short, they refused to even grantme an interview (I just now googled them, expecting to see them in ashes, but there they are, happily doing well—amazingly, they survived withoutme). Just as well... for both of us. When we think about Consulting (we do?) it’s names like Bain orMcKinsey or BCG or Accenture that come to mind. Large groups of highly trained youngmen and women, in matching blue suits withmatching laptops, swooping into a broken company, eager and ready to fix it.


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