martes, 7 de septiembre de 2010

Marketing Ebooks: "Theories and Techniques of Marketing Management"


1. Marketing Management and Marketing Functions 1
2. Marketing Management Organisation 59
3. Personal-marketing 80
4. The Marketing Executive 107
5. Theories and Techniques of Marketing 124
6. Marketing Meetings, Compensations and Marketing Contests 164
7. Marketing Force Management 215
8. Quality Management to Meet Customer Satisfaction 295
Index 307


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