Este volumen ofrece, en su primera parte, información práctica sobre cómo optimizar y obtener rentabilidad de un sitio web mediante las posibilidades ofrecidas por Google. Productos y herramientas como Google AdSense, Google Analytics, el Optimizador de sitios web, Google Insights for Search o el Centro para webmasters pueden ayudar a aumentar los ingresos que obtiene tu empresa a través de su página web.
En los epígrafes finales, hablaremos de otras herramientas online de las que puede beneficiarse tu negocio para la gestión de procesos y comunicaciones internas. Además, dedicaremos un epígrafe completo a YouTube y las oportunidades que ofrece a las empresas.
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