miércoles, 6 de enero de 2010

Marketing Ebooks: "A Complaint Is a Gift"

The first edition of A Complaint Is a Gift introduced a revolutionary notion: customer complaints are a valuable feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. In fact, they're the best bargain around in market research.

Using numerous real-life examples, Janelle Barlow and Claus Møller show precisely how to handle complaints to bring benefit to your organization and satisfaction to your customer even when you have to say no. The second edition features a new chapter on receiving and responding to Internet complaints; a new chapter on how to deal with and take advantage of complaints that are directed at you personally; and, turning the tables, a section on how you can complain constructively and effectively. And throughout, the text has been heavily revised, with a wealth of new examples, tools, and strategies.

2 comentarios:

  1. Que tal Rody,

    Te saluda Carlos Godoy desde Centroamerica, no tendrás de casualidad en tu biblioteca el libro "Why she Buys", saludos cordiales.


  2. Hola Sam,

    En la actualidad no dispongo de ese libro.

    Un saludo