The effective business, Peter Drucker observes, focuses on opportunities rather than problems. How this focus is achieved in order to make the organization prosper and grow is the subject of this companion to his classic, The Practice of Management. The earlier book was chiefly concerned with how management functions; this volume shows what the executive decision-maker must do to move his enterprise forward.
One of the notable accomplishments of this book is its combining specific economic analysis with a grasp of the entrepreneurial force in business prosperity. For though it discusses "what to do" more than Drucker's previous works, the book stresses the qualitative aspect of enterprise: every successful business requires a goal and spirit all its own. Peter Drucker again employs his particular genius for breaking through conventional outlooks and opening up new perspectives--for profits and growth.
No hay comentarios:
Publicar un comentario