jueves, 4 de febrero de 2010

Marketing Ebooks: "Fluent: The Razorfish Social Influence Marketing Report"


Social Infuence Marketing (SIM) is about employing social media and social influencers to achieve the marketing and business needs of an organization.


Social Infuence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being infuenced by different circles of people through conversations with them, both online and off. It is not enough to market to the consumer anymore; as a marketer you also have to market to each individual’s social infuencers throughout the marketing funnel.


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