martes, 2 de febrero de 2010

Marketing Ebooks: "International Direct Marketing"

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.

This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.


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5 comentarios:

  1. Hey, Rody. como va!!!
    Primero felicitarte porm el gran esfuerzo que le pones, a que esta pagina este actualizada, y darnos tan buenos aportes...
    por favor si seria posible de que actualices este link. no vale.....
    espero se pueda pronto. un saludo..
    ATTE.
    Erick

    ResponderEliminar
  2. Hola Erick,

    Gracias por tus comentarios y por visitar el blog,, ya he corregido el enlace, prueba a descargar de nuevo.

    Un saludo

    ResponderEliminar
  3. Rody no funciona el link, el servidor file2box es horrible, me da este mensaje: This direct link will be available for your IP next 8 hours

    porque no usas siempre Rapidshare o Megaupload?

    ResponderEliminar
  4. Que tal Rody......yo también quise descargarlo y no funciono.... puedes subirlo en Megaupload....GRACIAS

    ResponderEliminar
  5. Hola, ya he corregido el enlace, probad a descargar de nuevo.

    Un saludo

    ResponderEliminar