martes, 2 de febrero de 2010

Marketing Ebooks: "International Direct Marketing"

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.

This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.

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5 comentarios:

  1. Hey, Rody. como va!!!
    Primero felicitarte porm el gran esfuerzo que le pones, a que esta pagina este actualizada, y darnos tan buenos aportes...
    por favor si seria posible de que actualices este link. no vale.....
    espero se pueda pronto. un saludo..

  2. Hola Erick,

    Gracias por tus comentarios y por visitar el blog,, ya he corregido el enlace, prueba a descargar de nuevo.

    Un saludo

  3. Rody no funciona el link, el servidor file2box es horrible, me da este mensaje: This direct link will be available for your IP next 8 hours

    porque no usas siempre Rapidshare o Megaupload?

  4. Que tal Rody......yo también quise descargarlo y no funciono.... puedes subirlo en Megaupload....GRACIAS

  5. Hola, ya he corregido el enlace, probad a descargar de nuevo.

    Un saludo